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Returning to work and curbing coronavirus are not competing ideas. That is a false choice. We can have jobs and health by building back in new ways that improve workplaces, education and medical care while deterring the infection.  Co-hosts Edie Lush and Claudia Romo Edelman seek out provocative ideas for immediate change.

They are joined in this search by Gillian Tett of the Financial Times, inventor and editor of the FT’s Moral Money newsletter and coverage. “The key question is how do we go forward and build back better and not merely survive but thrive in the future.”

Dr. Oxiris Barbot, New York City Health Commissioner, says that “an equity lens” is essential to recognize that risk of disease weighs heavier on communities of color and lower incomes. Repairing this requires not only improved access to health care, but also to better housing, jobs and education. “We are only as healthy as our most challenged resident,” she said.

Jack Hidary, the Artificial Intelligence expert, serial entrepreneur and leader of Alphabet’s X project in quantum computing, says that we have sixty days to use the crisis to convince leaders to adopt immediate innovation. He suggests, for example, that big companies decentralize and create satellite offices so no employee has to commute more than ten minutes to a desk. He says he has discussed this with WeWork. He also offers ideas for on-line learning and telemedicine.

David Milliband of the International Rescue Committee speaks with Edie about how innovations spurred by the fight against coronavirus may have long-term benefits. Improved sanitary conditions, for example, curb other diseases in poor countries. Milliband notes that the simple instruction to wash your hands regularly is a major challenge for the one billion people who don’t have clean running water at home. Their conversation was part of a ‘ThinkIn’ that our colleagues at Tortoise run for their members and is included in Global GoalsCast with their blessing.

Facts about the crisis and Actions to build back better are presented by Alice McDonald of Project Everyone.

From our sponsor, Mastercard, Senior Vice President Amy Neale describes how Startpath, Mastercard’s startup network, solved a COVID-19 fundraising challenge for the City of Los Angeles in eight days.

Featured guests

David Miliband

David Miliband is the President and CEO of the International Rescue Committee (IRC), a non-profit organization that responds to some of the world’s worst crises, delivering aid that saves lives while paving the way for long-term recovery. He oversees the agency’s humanitarian relief operations in more than 40 war-affected countries, as well as its refugee settlement and assistant programs in 29 U.S. cities. He was a member of parliament for 12 years and the Secretary of State for Foreign Affairs of the United Kingdom for 3 years. Miliband received his Bachelor’s Degree in Philosophy, politics, and economics from the University of Oxford, and his Master’s Degree in Political Science from MIT.

Jack Hidary

Jack focuses on AI and physics at Google X, and does medical research in oncology through his foundation, The Jack D Hidary Foundation. He is a tech entrepreneur that co-founded EarthWeb that eventually went public on the NASDAQ. He was the Chairman and CEO of EarthWeb as a public company for 3 years before becoming a board member of Trickle Up, which provides support for entrepreneurs and small businesses. He established his foundation to focus on medical research in biotechnology. Jack received his Bachelor’s Degree in Philosophy and Neuroscience from Columbia University.

Dr. Oxiris Barbot

Dr. Oxiris Barbot is the Commissioner of Health for New York City, a position she assumed in December 2018. With more than 25 years of experience in public health and healthcare delivery, Dr. Barbot has dedicated her career to achieving health equity. As leader of the nation’s premier health department, she uses a racial equity lens to center communities, promote physical and mental wellness, and bridge public health and healthcare delivery to get better health outcomes faster. Dr. Barbot received a bachelor’s degree from Yale University and holds a medical degree from the University of Medicine and Dentistry of New Jersey. She completed her pediatric residency at George Washington University’s Children’s National Medical Center. Dr. Barbot serves on the Columbia Mailman Board of Overseers. @NYCHealthCommr and @DrOBarbot

Alice Macdonald

Alice is an international development professional with over a decade of experience. She is Campaigns and Policy Director at Project Everyone, a not-for-profit founded by film maker Richard Curtis which seeks to put the power of great communications behind the UN Sustainable Development Goals. As well as leading campaigns and strategy work, Alice’s work includes building partnerships with organisations around the world from the UN to civil society. Her prior experience spans politics, the NGO sector and the private sector. She was previously Head of Campaigns and Advocacy at Save the Children where she ran one of the biggest global coalition campaigns ever focussed on the SDGs. She has worked around the world including as a governance adviser in the Office of the President of Rwanda and supporting country level advocacy work in South Africa and Ethiopia. She began her career at the British Labour Party where she headed the Research Unit and was a senior political adviser on international affairs. She is a local councillor in Southwark in London where a strong focus of her work has been focussed on opportunities for young people.

Amy Neale

Amy leads Mastercard’s Start Path program for fintech/startup engagement. Through the program, Mastercard has engaged with over 200 startups from across the globe that have collectively raised +$2B in capital investment after the program. In January 2020 Start Path was awarded ‘Best Innovation Program’ by US publication Tearsheet, and in December 2019 Mastercard was recognized by the European Commission as one of the top 12 European corporates for our work with startups. Amy has a PhD in computational linguistics from Cardiff University and is passionate about making sure the world of technology is fully inclusive. Originally from the UK she now calls Ireland home, living in Dublin with her husband and son.

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Transcript

Dr. Oxiris Barbot (00:02): Putting into place support systems that ensure the emotional connections of individuals really adapting the way in which we live life, to be more focused on reinforcing our mutual dependency and not seeing that as a bad thing, but seeing that as a good thing and that we need each other to get through this.

Jack Hidary (00:28): Here’s what we don’t want. We don’t want the old economy. It is clear that if you’re Hispanic in America, you do not want the old economy. If you’re somebody who wants to be entrepreneurial and is coming from a household without the means of privilege, you do not want the old economy. You want to move and leapfrog to a new kind of structure.

David Miliband (00:48): If the world wakes up and says, now we’ll look 3 billion people not having hand washing their own home is something that is a threat to life and livelihood everywhere we do all sorts of out. That will be a serious silver lining.

Claudia Romo Edelman (01:08): This is the Global GoalsCast,

Edie Lush (01:10): the podcast that shows how we can change the world. In this episode, building back from the pandemic.

Claudia Romo Edelman (01:16): This is a crisis we cannot afford to waste. We can build a better world, a better economy, a better society.

Edie Lush (01:25): And better means safer too.

Claudia Romo Edelman (01:29): Stopping the pandemic and building a more equitable world are not two separate ideas. Think about it. Equity means better access to healthcare. It means digital access to online learning. It means better foods, safer workplaces, even shorter commutes, all the elements to a better life.

Edie Lush (01:51): Claudia, you said it. That is exactly what this episode is about. Building back better includes holding the line against Coronavirus, so we have brought in some very smart people to help us tell the story. The New York Health Commissioner, Oxiris Barbot, will join us from the front lines of the pandemic. Jack Hidary, tech entrepreneur, will offer three specific ideas to improve work, education and health, while reducing our vulnerability to infection. And, as the virus continues to spread around the world, David Miliband will talk about protecting the most vulnerable.

Claudia Romo Edelman (02:28): And bringing her sharp thinking is one of the podcast best friends, our work colleague and friend from the Financial Times, the inventor and editor of Moral Money, Gillian Tett. Gillian, welcome!

Gillian Tett (02:42): Great to be on the show! And I’m particularly delighted to be on the show because this is a theme which is passionate and really dear to my heart and the heart of the Financial Times, which is we’ve had this crisis, it wasn’t a shock. We’re now starting to, in some ways adapt to it, but the key going forward is indeed how do we go forward and build back better and not merely survive but thrive in the future?

Edie Lush (03:07): Gillian, you have been writing brilliantly in the FT about this so we can’t wait to discuss which we will, but first this.

Narrator (03:19): This episode of Global GoalsCast is brought to you by MasterCard. MasterCard is dedicated to building an inclusive world in which the digital economy works for everyone, everywhere.

Amy Neale (03:30): We raised $10,000 within the first 20 minutes of the campaign being live and then we tied that to a MasterCard solution that enabled disbursements of those donations to reach the most needy in the ecosystem.

Narrator (03:44): Thanks also to CBS news, digital and Universal Production Music, and to BSR, working with business to create a just and sustainable world.

Claudia Romo Edelman (04:00): Welcome back. So pleased to be joined by Gillian Tett of the financial times. Gillian, I know that you at Moral Money and all your Financial Times colleagues have been thinking hard about the path forward, about the new agenda. So tell us how things will change and how that change can be shaped for the better.

Gillian Tett (04:19): Well thank you Claudia. And what we’ve been thinking about at Moral Money is very much what we call the ESG, Environmental Social Governance Platform, and all three of those elements are going to change in the future and it’s a way to frame how we look at the post COVID-19 world. If you think about the environmental aspect, some people say well maybe the shock of COVID-19 means that people won’t have the energy to have any focus on the environment going forward. We think it’s quite the reverse because actually we’ve woken up and learned in the crisis that there are serious systemic issues where science can shed light on our challenges, which cannot be ignored. And that applies to the medical world and applies to the environmental issues too. And the fact that the global economy is interconnected, it is prone to contagion and again that matters as much for environment as it does for the medical risks. On the S factor, what are the key questions going forward is going to be very much the social issues and how companies deal with our staff, and there’s a real awareness that companies which are not treating staff well, and employees well companies which are essentially ignoring suppliers, ignoring the wider environment will probably face some element of consumer, if not governmental, censure going forward. And on the G factor, the question about how companies are running themselves, whether the governance is just for shareholders or a wider sense of stakeholders again is likely to become increasingly important going forward.

Edie Lush (05:55): Hold that thought. We’re going to to it. First I want to share my conversation with the public health official who’s perhaps closer than anyone to the center of this pandemic, the health commissioner of New York City, Dr. Oxiris Barbot. You’ve just been or you’re still going through, in fact, one of the most difficult health crises in human history and you’re in one of the cities that has been hit the hardest by this pandemic. So I wonder what lessons do you see now that you’ve learned for public health?

Dr. Oxiris Barbot (06:31): It’s been an unprecedented time. Clearly no one would ever predicted that we would have been in the situation that we are in. And you know what I’ve been telling my staff is that our preparedness training has really paid off all of the years of training for this. It’s now game day as they say. And you know, the reality is that we are learning every day that no matter how much you train, there are always curve balls that are going to be thrown your way. There are always going to be aspects of a scenario that you could have never really taken into account. And I think one of the things about this pandemic that characterizes it is that it has not been a straight shot, every turn has had complications that we would have never anticipated. And so the lessons learned here are it’s not only about the expertise and the skill set, which of course is critical in terms of data analysis, in terms of laboratory capacity, community engagement, health systems support, communications, and of course mental health. But it’s also about how we apply this expertise through an equity lens, through an approach that builds relationships of trust with community members. And that above all incorporates adaptability.

Edie Lush (08:06): What are some of those curve balls you mentioned that the virus threw?

Dr. Oxiris Barbot (08:10): Oh my gosh, where to begin, right? I mean, every single day we are learning more and more about how this virus behaves. And that has been, I think the biggest challenge to communicate to New Yorkers on a daily basis. This is where we are right now, but it may be that the guidance that I’m giving you can change tomorrow. And so part of those curve balls have been adapting to communicating to New Yorkers that says, our guidance right now is based on the best evidence that we have, but moving forward, we may need to adapt it. So, for example, you know, the latest curve ball, up until now, the majority of people that have been affected by COVID have been adults, 80% of whom do well, 20% need more care. And it’s only been, I would say in the last maybe five days that we have really shed light on how children are being affected by COVID-19 and presenting with symptoms consistent with a fairly rare condition in pediatric’s Kawasaki’s disease that affects the cardiovascular system, but that now seems to be potentially one of the atypical ways in which this virus is manifesting. And so that’s just the latest curve ball that’s been thrown our way.

Edie Lush (09:46): So I wonder, given the fact that the virus is still mutating or that there are still lessons being learned in terms of public health, do you think there’s also lessons that you can already point to as we start to look at building back?

Dr. Oxiris Barbot (10:01): Oh, absolutely. I think one of the the biggest things that we learned early on and that we put into practice is the degree to which some of our data was incomplete and the reasons for it being incomplete were because the healthcare delivery systems, other parts of our healthcare system didn’t necessarily see the value of incorporating those data. And I’m talking specifically about race and ethnicity indicators. And so without having had that emphasis on our part of leading this response through an equity lens, we would have never really pushed to have our partners incorporate race and ethnicity into that data, which would have then I think significantly delayed our response to communities of color that are being disproportionately affected by this virus. Specifically, we have black and brown communities here in New York City that are seeing rates of death at twice that of the white population. And that’s a big concern.

Edie Lush (11:14): And why do you think that is?

Dr. Oxiris Barbot (11:17): I think it has to do with longstanding inequities that contribute to things such as inadequate housing so that when we give someone advice to isolate at home, because that’s the best way they’re going to prevent transmitting the virus, they’re not able to do that in a safe way. They’ve got overcrowded housing and so you have multi-generational families and so someone who has the illness may have it very modestly, but if they live with an elder, then that puts that person at risk. Other also is the concentration of chronic diseases in communities that have had poor access to healthy foods, fresh fruits and vegetables, exercise opportunities, economic opportunities. I mean really a multitude of inequities laid on top of one another and manifesting in the most acute of ways during a pandemic, which then result in just, you know, a human toll that I don’t think any of us could have anticipated.

Edie Lush (12:35): So what do you think we need to be doing now to protect ourselves until there’s a vaccine?

Dr. Oxiris Barbot (12:40): The important thing here is that apart from the basic preventive measures that will continue for who knows how long, meaning you know, adherence to the hand hygiene, adherence to staying home and not going to work if you’re sick. I think what we need to really look forward to and start planning now is putting into place support systems that ensure the emotional connections of individuals, really adapting the way in which we live life, to be more focused on reinforcing our mutual dependency and not seeing that as a bad thing, but seeing that as a good thing and that we need each other to get through this. And it’s not, we need each other here just the New York City, but we need each other throughout the world to get through this and that we are only as healthy as our most challenged residents and ensuring that we’ve got stable housing, economic supports to make it easy for, easier rather, for people to endure isolation and quarantine because it’s inevitable that we’re going to have a second wave. And so I think we need to not only prepare for that eventuality, but really look towards seeing this as an opportunity to reimagine what it means to live in a world where we support people’s total health and looking at housing, education, economic support as part of what drives health.

Edie Lush (14:25): So are there any specific policies that you would advocate in terms of supporting that whole person’s experience as a result of COVID-19?

Dr. Oxiris Barbot (14:36): Yeah, you know, interestingly, I have been really pushing my staff to think about in their work, you know, what are the things that are, we are asking to suspend in, in people’s best interests so we can get through this pandemic. And, you know, it’s, it’s really looking at how we distribute, for example, medication to help support people in their recovery. Why is it that we have, you know, methadone distribution clinics? Why isn’t it that we can have methadone delivered to people’s homes, rethinking, you know, what’s the value of mass incarceration? All of these huge societal issues that really have a bright light shown on them now through this pandemic, I think gives us an opportunity to interrogate things that we have taken for granted as this is the way it is to really question how does it really contribute to our health, our community’s health, our country’s health.

Claudia Romo Edelman (15:49): Wow! That’s a big thought and I love the fact that Barbot said something that I’ve been thinking about a lot about how incomplete is the data that we have about people. For example, in the case of Hispanics it’s incredible to see the how inequalities and inequities are just like showing up every time more. We’re highlighting this virus and this pandemic is just highlighting all these inequalities is exacerbating the issues that were out there, but were not as visible for everybody and I do think that it is a time for all of us to start scratching and just bringing them to light. For example, in the case of Hispanics, what she was talking about, it’s 34% of Hispanics that are the mortality rate of New York we’re 18% of the population, but 34% of the mortality rate in New York City, 16% of Hispanics have no access to terms to be working from home or educating from home. If you don’t have data enough, you would actually just like think through and say like, “yeah, it’s the lack of internet.” So let’s look at internet access for everybody in New York. But as a fact, the more that you look into things, we found out the problem in New York is that the kids that cannot go to school is a lack of routers. So We Are All Human is going to be working through the Hispanic Start to provide 10,000 routers to kids that don’t have it. But it is super important. And in this time of crisis, we tend to forget things such as the census. So for example, Edie and Gillian, what we’ve been doing is doing help by distributing food, 10,000 dispensers and food baskets in the South of Texas, but at the same time, making sure that we do that when people registered to the census, we just have to be counted. We have to have data that is complete to make sure that people in policy can take those decisions. Gillian I do not want to go back to the same.

Gillian Tett (17:46): I think you raise a very good point here because the pandemic on one level is a great leveler. We’re all human. We can all get exposed to the virus and we can also have it terribly and another level. The fact we’ve all been forced to start relying on digital technology, those of us who are lucky enough to have access to it. Again, the internet can be a great leveler and connect the world, but the reality is the way it’s played out has actually in many ways been as much about a great divider and reinforce hierarchies and inequalities rather than leveled us. And it’s become a bit like a sort of television with the contrast buttons turned up in that people who are already in a good position have emerged relatively better off and people who are not have not. And as you say Claudia, I think the issue of digital access, internet access is absolutely critical right now because if you cannot get internet access, you can’t do your job from home, you can’t do your learning from home, and that’s going to exacerbate inequalities going forward. One of the variants in developments in this crisis is the rise of what you might call reverse innovation are people learning lessons from so called developing markets and bringing them back to the so called developed world. Although many of those distinctions are breaking down right now. So there are programs like one laptop per child which have been used very successfully in places like it would require to distribute cheap ultra cheap versions of laptops and equipment. You need to connect with them to a large numbers of households, which one could very usefully borrow and reproduce in a country like America. There are many other examples of reverse innovation in the medical field as well about how to get cheap, low cost vaccines or other crucial medical innovations and try and use techniques we’ve already seen in places like Africa and bring them back to America. That’s the kind of thinking we’re going to have to embrace and very much part of this idea that we are indeed all part of one world. We need to look out for each other.

Edie Lush (19:47): You know, Claudia, Gillian, you could feel just a tinge of regret in some of the commissioner’s words. It was like she was saying, “if only we had gotten this all done in the past.” Perhaps there was also some frustration just as we were saying goodbye. We asked how well she thought global communications had gone in fighting this pandemic and our answer was diplomatic, but very clear. Within the U.S. She speaks directly with other health commissioners and they keep each other informed, but there’s nothing quite like that to keep warnings and advise moving easily between big cities around the world. Urgent information first flows up to national governments.

Dr. Oxiris Barbot (20:27): To the degree that health commissioners of key cities around the world could have a network convening, maybe as a part of, you know, the UN or some other body, I think would be a useful way to do real time sharing both in what we’re currently saying peace, time and war time, right? This pandemic response is war time. But to the extent that we can be brought together in other times I think would be useful.

Edie Lush (21:04): So Gillian, any reflection on that from you?

Gillian Tett (21:10): Yeah, I think she raises three very important points. Firstly, there is a desperate need right now for more global communication and learnings. Not just at the national level, where there are bodies like the United Nations or WHO which are under attack right now, but do you provide some kind of state to state communication. But there needs to be much more communication at the lower municipal level because one impact of this crisis has been that people are trusting local organs of government much more than national or supernational, and many of them are providing the most effective responses. Even before the COVID-19 crisis hit, there was a growing discussion amongst city mass around the world about whether they should or could be more networks to connect them all. And you know, some of the joking that it’s time for different mayors in particularly in a country like America to start creating their own foreign policy and dealing with each other directly. But I think this is going to accelerate it. So you’re going to see much more of this kind of communication and frankly many more of these networks. Um, which brings me onto my last point, which is that thankfully there are these networks up and running already to a degree. Mayor Bloomberg, the former mayor of New York himself, has been very active in creating these global city networks. And so I suspect that groups like the WHO ought to be putting as much emphasis on activating those and working with those as they are on the actual national governments.

Claudia Romo Edelman (22:43): I couldn’t agree more. I absolutely couldn’t agree more. And I think that that is part of what we w we should be thinking about the new architecture of networking and our Global GoalsCast “Post Pandemic To Do List” is coming together! More communications about local health officials do not settle for the way things were in a moment. Three specific ideas for better workplace, education and healthcare from Jack Hidary from Google X!

Edie Lush (23:10): But first, here’s Amy Neale from our sponsor MasterCard.

Amy Neale (23:17): For MasterCard partnership has always been a really important part of the way that we do business. We have partners and stakeholders of all guises right across the globe and that really informed our thinking for why we set up the Start Path Program six years ago. Why is Start Path relevant now? Well, one of the reasons is we have about 200 startups that we’ve worked with over the past six years and with whom we’ve built enduring relationships. You know, one of the things that has meant in terms of the crisis is that we have this amazing portfolio of companies that we’re able to engage very, very quickly to solve some major challenges. A great example is the city of LA in the U.S. Reached out to MasterCard to see if we could help them to solve challenges around COVID. In particular, they were interested in setting up a giving campaign, a donations campaign, because of our relationship with U.S.-Based startup, good world. We were very quickly over the space of eight days able to stand up a giving campaign so citizens within the city of LA were able to donate using Goodwill’s platform, which enables donations over social media and MasterCard’s donations platform and we raised $10,000 within the first 20 minutes of the campaign being live, and then we tied that to a MasterCard solution that enabled disbursements of those donations to reach the most needy in the ecosystem.

Edie Lush (24:50): Thank you. Amy Neil from our sponsor, MasterCard. Claudia, you have someone really interesting for us now.

Claudia Romo Edelman (24:58): Yes, I love that idea of interrogating things so that we just don’t accept them as they are. So here’s one, a great interrogator. His name is Jack Hidary. He runs artificial intelligence for Google X, and he’s a tech entrepreneur and a philanthropist. And he has been joining me in doing a number of things for Hispanics, including giving a webinar for the Hispanic response and recovery plan the other day. And here are some of his insights.

Jack Hidary (25:32): Many of the politicians are talking about let’s reopen the economy, let’s reopen the economy. And of course we do want to have a robust economy going forward as we go past some of the peaks of COVID. But the question is, what economy do we want? What structure do we want? What society, do we want? And here’s what we don’t want. We don’t want the old economy. It is clear that if you’re Hispanic in America, you do not want the old economy. If you’re somebody who wants to be entrepreneurial and is coming from a household without the means of privilege, you do not want the old economy. You want to move and leapfrog to a new kind of structure. And this opportunity of COVID gives us that, roadmap. And so the old economy was characterized by, high pollution, low quality of life, you know, unequal access to education, unequal access to healthcare, daily norms have been changed and this is the opportunity to really rethink the status quo. And so right now the perceived trade off is that you hear from the politicians is do we favor public health and protecting everyone right now from COVID or do we up the economy? This is the binary choice that we’re being given. We actually beg to differ. We think actually there’s another way. The numbers are very clear. We have to go to a better economy, a better structure. If we want to address issues like this, this is the time to do it.

Claudia Romo Edelman (27:00): Jack gave us three ideas as examples of a better way to reopen the economy.

Jack Hidary (27:06): Idea number one, we call it 10 minute hubs or distributed hubs. We want hubs of work that are no more than 10 minutes from your house, no more than 10 minute commutes. The average commute in America now each way is one hour, one hour to work, one hour back. This destroys and really harms the ability to have good quality of life in terms of spending time with your children, spending good quality time with your parents, relatives and others, spending quality time with your own family, uh, being able to go to the gym and exercise. These are all impacted by people spending two hours in a car, not to mention which inhaling the air pollution on the way. We don’t have to have that going forward. We’ve seen now with telecommuting that that can work. Is the future just everyone’s staying home and telecommuting? No, we don’t believe so. What we believe is that HQ can be there for those people who live very close to HQ of that company. Let’s say it’s City Bank and Midtown Manhattan, JP Morgan and Midtown Manhattan. Great. If you live within 10 15 minutes and you want to pop over and work in the headquarters, great. But if you live in Hoboken, New Jersey, Westchester, Long Island City, Long Island, any of these surrounding areas, stay where you are. We’ll create a hub for you. Have a hundred people working for your company. It will be managed saved by a third party. This could be a way, for example, for We Work to regenerate itself. I just spoke to We Work this week and they said, in fact, yes, they’re going after this business model now to not keep opening We Works in downtown, center cities, that’s where they are today, but shut those down and actually open up in the periphery to enable Citibank to say to all its employees who do not live right next to it’s head office, “We’re going to create turnkey offices for you.”

Claudia Romo Edelman (28:52): Idea number two is about education.

Jack Hidary (28:55): We want to take laid off workers and empower them as freelancers and provide them with services. Small businesses that provide freelancers who are former laid off people. All ready to lay offs, are starting to happen all across the board. Small businesses, medium sized businesses, all kinds of businesses. We want to empower them and we can start new companies to empower the freelancers who are the former laid off workers that leads to online education. In the old economy of six months ago, an online degree was seen as the stepchild of a “real degree”. Quote unquote real degree, right? The quality of online education has increased rapidly in the last five years, but the the HR folks have not caught up with that trend. Let’s work with CEOs. Let’s work with heads of HR. Let’s work with community to convince them that the online version is actually preferred over sitting in a classroom. We’d rather have people stay in the workforce, continue to earn money for their families and get their degree. That is actually a preferred way to go rather than the other way. I’m now focused mainly on professional development. When you’re in the workforce already, you’re 30 years old, 40 years old, 50 years old, 60 years old, you want to retool, you want to upskill. We have to help, particularly the Hispanic community upscale so that they do not bear a greater brunt of the layoffs that are about to come. 2021 will be massive, massive layoffs and the end of 2020 will be massive layoffs and we need to help people up-skill today, right now, right here, let’s get them analytics skills. Analytics is the number one requested skill in the United States of America today by companies.

Claudia Romo Edelman (30:33): And this is Jack Hidary’s is idea number three.

Jack Hidary (30:37): Let’s now talk about telemedicine. This is one of the key areas of inequality in America: access to good healthcare, and we’re not going to solve it in the old way. Having doctor’s offices, having people go to the emergency room because they don’t have a local doctor, a good doctor and emergency who becomes their primary care doctor, which is the case in many communities of color. This is not a great way to go forward with healthcare. We want to really stop the entire system of healthcare, which just happened now because of COVID, reassess and emerged with a different kind of healthcare system. One of the reasons why Elmhurst hospital in Queens is overrun compared to other hospitals is that the communities around Elmhurst did not have good primary care physicians and access to great healthcare in their primary care setting. And so they rushed to the hospital with any kind of symptoms because they don’t know, they don’t have a structure to lean on. And so Elmhurst had to provide that structure in addition to providing structure for the very, very seriously ill on ventilators and so forth.

Claudia Romo Edelman (31:42): The community can receive better healthcare for less by using simple digital tools and avoiding the emergency room.

Jack Hidary (31:50): This would mean that a single mom who has two kids and suddenly their kid is having a fever, she can quickly find out very immediately what exactly the temperature is and get this information to a tele doctor, get that doctor online within 30 minutes at 2:00 AM at 3:00 AM at 1:00 AM whenever the time is that the kid is sick, monitor that child and allow the doctor to tell her in the next 10, 15 minutes exactly what may be going on with that child. Do a number of other tests that can be done in the home. Even small blood tests. If you see the glucometer over here. If there’s a family member for example, who might have glucose issues, prediabetes, metabolic syndrome, diabetes, you could do these quick tests, transmit those to the doctor to see if maybe there’s an issue there and you could even do EKG if someone’s having potential heart issues. Obviously if it’s a heart attack, you need to call the ambulance, need to go to the hospital. But somebody who has say some history of heart issues and want to see if there’s an arrhythmia or other kinds of issues instead of, again, making appointments, taking time, going to doctor’s offices. This could be done clinical grade and all of these are FDA approved already. These are small startups that have done great jobs of making this happen, but they’re in the margin of healthcare system. Let’s bring them out to be the core of how we do healthcare going forward, not at the margin.

Claudia Romo Edelman (33:13): Jack Hidary is on a campaign. Instead of going back to an old idea of normal, he wants to capture the urgency of now to come back better. In other words, as I said earlier, do not waste the crisis and take this as an opportunity.

Jack Hidary (33:29): A lot of people are joining us in this movement to reopen the economy to a better one, a smarter one, a more equitable one with better access to education, more equal access to healthcare. These are the kinds of things that we can now do, but we only have about 30 to 60 days to convince leadership to do that.

Claudia Romo Edelman (33:50): You will hear more about Jack Hidary’s campaign. As I mentioned, we’re partnering with him to reinvent those rules for women particularly, and for Hispanics. Now, Edie, we’ve been pretty US-focused in this episode, or at least the Global North rich world focus, which I get, but as you pointed out in our last episode and as Gillian mentioned, there are parts of the world where the pandemic is just getting started.

Edie (34:16): So I am glad you brought that up like everyone else. I have spent my fair share of time on zoom calls recently. I joined one put out by our friends at Tortoise where the editor, our friend James Harding was interviewing David Miliband, CEO of the International Rescue Committee. He was a guest in our first season. Remember Claudia?

Claudia Romo Edelman (34:37): Yes, of course! He’s so focused on some of the poorest and most strife torn places on earth. Coronavirus only adds to the deep troubles.

Edie Lush (34:48): Right! So I asked him about what Emma in Gaza had told us from Kenya in our last episode: how the push for better sanitary conditions to curb COVID was also reducing other intestinal illnesses and diarrhea? Building back better really meant building things that should have happened long ago. Was that a silver lining to Coronvirus?

David Miliband (35:13): Well, it’s a great point. And necessity is the mother of invention. I mean, that’s the truth. So we’re using radio now for remote education. We are using motorbike riders to go and do child protection work. We’re using social media to take on fake news, which just in parenthesis is a huge problem in the places that we work. We’re running our finance department without having, without anyone having to go into an office in New York. So there’s all sorts of innovation that is coming out of this, and forced innovation, which is a good thing. And my friend Peter Heiman has started a website about education in advanced countries called “Learning from Lockdown”. And our mindset is all about learning from lockdown. We’ve got to do the prevention, we’ve got to do the health response, we’ve got to deal with the immediate collateral damage, which frankly is appalling in terms of violence against women and girls, which are massive things in the place we work. We’ve got to adapt our programs like with the radio example I gave you and then fifthly, we’ve got to learn the right lessons. And the lesson is that when you have such huge holes in domestic and global safety nets, you’re courting disaster and tell you living in the U.S. You see what having holes in the safe near me. Undocumented workers don’t dare go to the hospital in case they get have to give their name and address and get registered and hand it over to the immigration authorities. And that fuels a really dangerous cycle. In the global system 3 billion people have no access to hand-washing in their own home. And so that lesson learning, I think it has to draw from the real examples of the kind that you’re, that you’re giving the exams. I’ve given us not quite silver linings in the same sort of way, but if the world wakes up and says, now we’ll look 3 billion people not having hand washing their own home is something that is a threats to life and livelihood everywhere, we’ve got to sort it out, that will be a serious silver lining.

Claudia Romo Edelman (37:09): That’s a wrap. Let’s talk about this. So we got three different ideas for building back better. So what do you think Gillian?

Gillian Tett (37:17): I think it’s very inspiring and I think if you want to understand how inspiring this can be, it’s worth going back to one of the times that the West fought an actual war as opposed to a medical war, which was World War II and after world war two when the soldiers went back to their homes, both in America and the UK or the allied soldiers, there was a presumption amongst many world leaders that they’d go back and they’d simply vote to support the people who have been running the war campaign and everything would go back as it was before. In fact, what happened to the UK was an election where they voted out the old government and brought in a new government that then introduced some sweeping changes to the welfare system and created the national health system, which in many ways is something that today Britain is very proud of. In the U.S. the returning soldiers were part of a new wave that fought for, for example, extraordinary, educational opportunities through the GI bill, which essentially enhance social mobility for many years to come in America as people went to college for the first time. And those are just two tiny examples of what can happen after a crisis. The “build back better” phrase was actually created after World War II and I think the fact that so many world leaders are now turning to variants that now shows that crisis and war of any sort can be both a devastating shock that causes untold human misery and pain, but it can also be an effort to disrupt the system and create a fresh opportunity. So let’s hope that even amid this horrific pain, there are leaders with the imagination to seize on the second opportunity.

Edie Lush (38:59): So not every idea that we heard in this episode is a new one Gillian and they’re all newly urgent because they can curb the virus and help build back better, but how do you think we sort ideas from somebody who’s talking their own book or promoting an idea that they had before the virus, their agenda, and sort those from the ones that are actually quite innovative or will really work?

Gillian Tett (39:26): Well I think one of the themes that you’ve very much highlighted on this podcast is equity. So it’s going to be extremely important to not just have equity or distributional resources, which are going to be very important in the coming weeks when we come to issues like food and medicine and tasks and ultimately a vaccine, but also equity of access to information and healthcare, but also going forward equity of voice in terms of how we fashion this new world because we can’t afford to just have the rich essentially control innovation and ideas and proposals for solutions. We need to have what’s been called reverse innovation, which is learning from the developed world. We need to make sure that the ideas we’re listening to are those that are coming also from some of the more marginalized and long ignored parts of the economy, the poor people. And above all else, we need to make sure we actually have a way to get a proper debate and surface innovative ideas going forward. And yes, inevitably some of the great ideas will be coming from some of the more privileged parts of society who want to defend their own interest. Silicon Valley is immensely privileged, but they do also have lots of fantastic ideas. But it really is now about a system of checks and balances that make sure that just as America has fought for years to have checks and balances in the constitution legally, we now in a sense need social checks and balances, which, enable all people around the table and all people in society to have a voice. Because one thing we’ve learned is that we’re linked to the global chain of humanity, and a chain is only as strong as its weakest link. And a pandemic shows that if the weak, weakest link breaks, we all suffer. And that’s going to be true for the future as much as it currently is in the present.

Claudia Romo Edelman (41:14): And I think that part of what you started with Gillian is like, we have parts of our facts and actions in these episodes must be having a historic perspective. And just going back to seeing, you know, like this is again, not even a new phrase and this is not a new pandemic. And what are the lessons that we can historically go back to, even in the Hispanic called the Spanish flu, learning how information was denied, uh, and, and the government banned actually media to talk about the pandemic. And you know, it took, it took more than 5% of the world’s population. And what are the patterns, what we can be seeing from again, from wars and from history?

Gillian Tett (41:59): One of the amazing things about the current crisis is it not only does the current generation have a chance to learn from history, if it chooses, because it has access to so much information on the internet, but also there’s lessons can flash around the world at an at truly astonishing speed that would have been unimaginable just five, 10 years ago. So to give you a tangible example of this, various branches of the Federal Reserve have engaged in some astonishing research recently looking at the impact of the 1918 influenza on say, productivity and growth. What happened in cities, which braced a quick lockdown and those which didn’t, but also looking at topics like the, the statistical link between the Spanish Flu and populism and fascism in subsequent decades. This is very controversial research. It’s highly to the credit of the different branches of the Federal Reserve that they’ve even done this research. But what’s striking is that they put this research out with an incredible speed and that’s now being read right around the world. So the internet can spread good ideas as well as bad. And we’ve seen how globalization can create medical contagion, it can also create innovation contagion. And let’s hope that that happens as people look back to history, share the ideas, not just with each other but also with people around the world and hopefully find a better solution. But that requires having the will to look.

Edie Lush (43:36): Gillian, thank you so much for joining us yet again on Global GoalsCast. You are our favorite guests. I don’t know if we’re allowed to say that.

Gillian Tett (43:44): Well, thank you. And I should say, by the way, it’s also having the will to listen. And for that reason, I do salute podcasts like this, which are trying to take these messages out to a wide audience.

Claudia Romo Edelman (43:55):Thank you Gillian. Let’s stay safe and let’s say strong.

Gillian Tett (43:58): Thank you all!

Edie Lush (44:00): So to take us out of this episode, I’m going to hand you over now for our signature facts and actions. Today we are delighted to have Alice McDonalds. She’s the policy and campaigns director at Project Everyone.

Alice Macdonald (44:13): So firstly in the recovery we have to ensure that no one is left behind and that’s a commitment that underpins the goals. Why is that? Because we know that the most vulnerable are and will continue to be hit the hardest. For example, a recent report predicted poverty could increase for the first time in three decades, pushing more than half a billion people into poverty. In addition, the UN has predicted at least 15 million more cases of domestic violence and the number of acutely hungry people worldwide could nearly double. Secondly, we need a holistic approach. The SDGs are unique and that they applied to every country and span a huge range of issues from development to gender equality to the climate crisis. Carbon emissions have fallen by 6% due to the outbreak and we’ve seen cleaner air across the world. However, as the UN has warned, that fall is probably only temporary and we have to have a consolidated plan and efforts to preserve some of those small gains. Thirdly, we need global cooperation and coordination more than ever. The goals are founded on the principle of partnership and that is very much needed, especially when it comes to finance. One recent estimate is that the cost of protecting the most vulnerable 10% of people in the world’s poorest countries is approximately $90 billion. That sounds a lot, but it is equivalent to just 1% of the global stimulus package that the world’s richest countries have put in place to save the global economy. So we need the same kind of concerted and consolidated efforts to raise those funds. So what can you do? Firstly, you could campaign and advocate for both the short term and long term solutions we need like universal health coverage, debt relief and social protection measures. One thing you could do right now is donate to the WHO’s Global Solidarity Fund. Secondly, you could read Donut Economics by Kate Rayworth, a different holistic model for thinking about the economy, which is closely linked to the SDGs. Thirdly, you can join a global day of solidarity on the 22nd of May and send a message that we are stronger together. You can find out more about the day on www.solidarityinaction.org and if you want to find out more about project everyone and the Global Goals campaign in general, please go to www.globalgoals.org.

Edie Lush (46:26): Thanks to Alice Macdonald from project everyone for those facts and actions!

Claudia Romo Edelman (46:36): And thank you to our guests in this episode.

Edie Lush (46:39): And thanks to our listeners for listening, please like and subscribe via iTunes or wherever you listen and follow us on social media. If you don’t know it yet, it’s @GlobalGoalsCast. See next time, adios, hasta la vista, adios!

Narrator (47:01): Global GoalsCast was hosted by Edie lash and Claudia Romo Edelman. We are editorial gurued by Mike Oreskes, editing and sound production by Simon James. Our operations director is Michelle Cooperrider and our interns, Brittany Segarra, Taryn Rennie. and Dylan Pott. Music in this episode was courtesy of Universal Production Music, one of the world’s leading production music companies, creating and licensing, music, film, television, advertising, broadcast, and other media, including podcasts. Original music by Neil Hale, Angelica Garcia, Simon James, Katie Crowd, and Andrew Phillips. This episode is brought to you by MasterCard, creating scalable solutions for sustainable and inclusive economic growth. Thanks also to CBS News Digital and to BSR working for a just and sustainable world.

How do we come back from this?

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Not since World War II has so much of the world been so shattered by a single global event. How do we recover? 
 
We look at recovery from multiple perspectives. An Israeli peace-maker turned comic shares her frightening tale of Covid-19 diagnoses and survival. She was quarantined in a Jerusalem hotel with Arabs and Jews, an education in the true meaning of coexistence. Dr. Tom Frieden, one of the world’s leading public health physicians, describes how to keep coronavirus in its box so we can carefully resume at least some parts of life and work. From two parts of Africa, Kenya and Cameroon, we hear about the fight to keep the pandemic from running rampant over Africa.
 
Facts and Actions are offered by Jonathan Rivers, the Head of WFP’s Hunger Monitoring Unit of the World Food Program, which warns that the economic disruptions of Covid-19 are increasing serious hunger in several parts of the globe.
 
Amy Neale, Senior Vice President Start Path & Fintech at our sponsor, Mastercard, highlights two start-up companies that pivoted quickly to apply their abilities to challenges of the pandemic.
 
Our partner, One Young World, played a special role in this episode. They introduced us to three of our guests.
The Israeli comic, Noam Shuster, who first appeared on Global GoalsCast last year in our episode on how comedy can demolish stereotypes. When we heard about her Covid-19 experience we invited her back. She was a One Young World Ambassador.  So are both of this week’s guests from Africa, Achaleke Christian Leke of Cameroon and Emma Ingaiza of Kenya.

Featured guests

Dr. Tom Frieden

Dr. Tom Frieden served as Director of the Centers for Disease Control and Prevention, and Commissioner of the New York City Health Department. His work made New York City’s tuberculosis control program and overall health department models for the world, established effective programs in India, and improved morale, effectiveness, and impact at the Centers for Disease Control and Prevention. Dr. Tom Frieden’s influential publications have identified the what, how and why of action to improve health. Dr. Tom Frieden is a physician with advanced training in internal medicine, infectious disease, public health, and epidemiology.

Emma Ingaiza

Emma Ingaiza. Health Manager, Shining Hope for Communities; Emma has more than 6 years’ experience in health programs design, management and implementation with a focus on increased access to affordable and quality primary healthcare among underserved communities. She has experience in designing and implementing programs addressing disease management, maternal and child health, nutrition, HIV care, adolescent sexual and reproductive health (ASRH), and is highly skilled at building cross-cultural relationships among communities in urban informal settlements. Emma is a clinical officer with an ongoing distance learning Bachelor of Science (BSc) degree in Health Systems Management. She is currently overseeing SHINING HOPEFOR COMMUNITIES (SHOFCO) primary healthcare services in a level 2 hospital in Mathare , Nairobi. She has had an opportunity to represent Kenya internationally as a One Young World Fellow and regionally in the Young African Leadership initiative East Africa (Yalieastafrica) Fellowship under Public management track.

Epie Marc Ewang Ndelle

Epie Marc Ewang Ndelle is a medical lab scientist with clinical experience for over 5 years. He also served as a Research Assistant for over three years in filarial drug discovery at the pan- ANDI centre of Excellence, university of Buea, Cameroon. He is presently working with superior health Foundation; serving as the Assistant Director in which he organizes humanitarian rapid response mechanism to people in hard to reach communities in conflict zones in Cameroon. He has been serving in crisis affected areas for over four years now, providing community health services, mobile clinics, clean emergency delivery kits and managing tropical disease outbreaks in these affected areas.

Achaleke Christian Leke

Achaleke is a youth Development, civil society activist, youth expert and university lecturer on peace building and preventing violent extremism with 11 years of experience. He is the 2018 winner of the Luxembourg Peace Prize, recognised by HM Queen Elizabeth II as Commonwealth Young Person of the Year 2016, winner of 2016 Commonwealth Youth Award of Excellence in Dev Work, and named 2016 most Influential young Cameroonian
He was born in a community renown for youth involvement in violence and violent extremist activities. Even though he was a victim of radicalisation and violence, he succeeded in transforming himself from an agent of violence to an Ambassador of peace and change.

Noam Schuster

Noam Shuster-Eliassi, 32 , is a comedian, actress, public speaker and activist who grew up in the joint Israeli-Palestinian village Neve Shalom~Wahat Al Salam. She is fluent in Arabic, which strengthens her Middle Eastern identity that is based on family roots in Iran. Ms. Shuster has worked in peacebuilding with Israelis and Palestinians, including with populations often excluded from the peace process. Today Noam uses comedy to tackle issues of racism and identity.

Amy Neale

Amy leads Mastercard’s Start Path program for fintech/startup engagement. Through the program, Mastercard has engaged with over 200 startups from across the globe that have collectively raised +$2B in capital investment after the program. In January 2020 Start Path was awarded ‘Best Innovation Program’ by US publication Tearsheet, and in December 2019 Mastercard was recognized by the European Commission as one of the top 12 European corporates for our work with startups. Amy has a PhD in computational linguistics from Cardiff University and is passionate about making sure the world of technology is fully inclusive. Originally from the UK she now calls Ireland home, living in Dublin with her husband and son.

Thank you for making this episode possible:

Transcript

Noam Shuster (00:01): And I realized that I’m one of the only comedians in the world that can write no form in front of live audience, not in zoom. And I just saw the most diverse group of people, everyone, Palestinians from all walks of the Palestinian society, Israelis from all walks of the Israeli society. It was experiencing and witnessing, you know, radical compassion.

Acheleke Christian Leke (00:25): People are very excited and happy to see that young people came together to respond and a young people from different walks of life. On Saturday, we realized that we had produced a 10,000 bottles of these hand sanitizers.

Dr. Tom Frieden (00:38): The more we can recognize that we’re all in this, the other, that there’s only one enemy, that enemy is a virus. The safer we’ll all be and the better we’ll get out of this. And that to me is perhaps the biggest lesson of hope that we do have the ability to work together and to get things done, and to recognize that we’re all connected. And global solidarity is something that benefits everyone.

Claudia Romo Edelman (01:11): This is the Global GoalsCast

New Speaker (01:13): The podcast that shows how we can change the world. This episode, recovering from the pandemic. Recovery. Such a simple word yet contains so much both our personal and family stories and the challenges of communities and countries. Yes, really all of us everywhere. We’re going to talk about recovery from different perspectives. We will hear from dr Tom Frieden, one of the most important public health experts in the United States who will explain how to box in Corona virus so that we can begin to resume life and work and we will also visit Africa to talk with health workers whores, steel bracing for the worst of the pandemic. But find a moment to think about life after this passes, which is exactly what experts advise. Plan for recovery even as the crisis surrounds you. We will hear all of this and when we come back we will speak with an old friend of global goals. Now she’s a young friend, okay? A long time friend, the Israeli Israeli comedian, Noam Schuster, who will share her remarkable story of contracting COBIT 19 and how the virus brought Arabs and Jews together in a quarantine hotel in Jerusalem.

Noam Shuster (02:29): e have this like external thread that is the disease and we’re all sick so Jews are not getting more than Arabs and Arabs are not getting more than using. We’re just like we’re operating in a way that is detached from the power dynamics that exist outside of the hotel and I’m like all my political knowledge and awareness just went to the garbage I was experiencing and witnessing, you know, radical compassion and something that I haven’t seen before with people and I’m like, why do we have to go through a global pandemic for us, for, for us to see these these things?

Edie Lush (03:02): No, I’m sure there at the Corona hotel right after this,

Michelle Cooprider (03:08): this episode of global goals cast is brought to you by MasterCard. MasterCard is dedicated to building an inclusive world in which the digital economy works for everyone everywhere.

Edie Lush (03:19): We have seen some fantastic examples of companies that we’ve worked with pivoting their own solutions to address the crisis.

Michelle Cooprider (03:28): Thanks also to CBS news, digital and universal production music and to BSR working with business to create a just and sustainable world.

Edie Lush (03:40): Welcome back one your world introduced us to norm Schuster and I remember her so well me too.

New Speaker (03:48): That was one of my very favorite episodes of global goals. Cast three female comics who use their humor to break down stereotypes and Irish lesbian with OCD, a former investment banker originally from India who now lives in London and nom, you’ll recall that gnome is an Israeli who turned to comedy when she became so frustrated trying to use more traditional diplomatic tools to get Arabs and Jews to at least co-exist her comedy includes a finally sharpened sense of irony. So when she saw the invite from the Harvard divinity school through its religion conflict and peace initiative, it let her tell her story.

Noam Shuster (04:32): They approached me to come up with a creative project that has to do with the middle East, re-imagining Israel, Palestine, all of those topics as a committee. And the first thing that came to my mind is to offer them to develop a one woman show. And I called it the coexistence my ass, which is a cynical way of looking at everything here. Uh, what I love to do and I got an email back saying, norm, we would love to have you developing a coexistence. My asset, Harvard, everything was going amazing. This year was a dream year for me. I had a comedian called Mazda brand new was one of the, you know, the biggest Iranian American comedians that I admire producing my show. He put me on stages like the Wilbur theater in Boston and the Kennedy center in Washington, D C and then the Kennedy center booked my show for a premiere in may.

Noam Shuster (05:27): I was accepted to HBO, women in comedy festival and everything was going so smoothly. And then what happened to you? Happened to me, to all of us, our emails started looking like a cancellation festival and I realized that I need to make a decision. I have nothing to do in Boston anymore. Everything is canceled, tomorrow is canceled and what do I do? What do I do? So was I was mourning and I was crying and documenting myself. You know, going through all of this and realizing that right now, Benjamin, the 10 year is a better option than Donald Trump.

Noam Shuster (06:12): Usually people from the middle East want to go to America. But with the Corona crisis, people from the middle East wanted to run away from America back to the middle East. I got on a plane to Tel Aviv and there was no way to be a hundred percent safe on this journey. I immediately quarantined myself. I did not say hello to my parents, just from afar. And four days after I started developing the symptoms and my goodness, I don’t wish this to my biggest enemies. I had all the symptoms. I was really, really suffering. The worst day was losing a lot of oxygen and not being able to breathe. And ambulance came and took me to the hospital. And you know, I’m 33 I’m healthy. I have nothing in my medical background. I’m not a smoker, I’m not a joker, I’m not a midnight talk skidding.

Noam Shuster (07:15): But in the hospital they gave me 24 hours of of oxygen and then I was released to a Corona hotel. That is so crazy. So what is the Corona hotel? Oh my goodness. It’s a hotel that is managed by the, the ministry of defense by the army. And so once you’re admitted into this hotel with a bunch of sick people, you cannot live until you heal the quarantine us in this hotel, they contain us. And ironically, all the sick people together in this hotel are allowed to socialize, to hug, to do whatever they want. Well, the healthy people outside are lonely and separated. And so I was thrown in this hotel straight into a Zumba class in the lobby

Noam Shuster (08:17): and I realized that I’m one of the only comedians in the world that can write no proform in the lobby, in front of live audience, not in zoom. And so I very, very quickly realized that I’m in a very special place, maybe one of the most unique places in the world right now as people are separated in. And I just saw the most diverse group of people all to Orthodox religious Jews there, everyone, Palestinians from all walks of the Palestinian society, Israelis from all walks of the Israeli society. And all my life, I’ve been part of dialogue groups and peace camp and I grew up in this coexistence community and I speak Arabic also. Uh, I do comedy in Hebrew and Arabic and suddenly all these organic connections are happening, not artificially because we have this like external thread that is the disease and we’re all sick.

Noam Shuster (09:09): So Jews are not getting more than Arabs and Arabs are not getting more than Jews. And we’re just like, we’re operating in a way that is detached from the power dynamics that exist outside of the hotel. And I’m like, all my political knowledge and awareness just went to the garbage I was experiencing and witnessing, you know, radical compassion and something that I haven’t seen before with people. And I’m like, why do we have to go through a global pandemic for us, for me, for us to see these, these things. And you know, and then people are cynical and they’re telling me, Oh, it’s not a real life, blah, blah, blah. But I couldn’t look for problems from under the carpet. I couldn’t see any racism. I couldn’t see any, anything toxic. People were just really taking care of each other and I was like, damn, what’s happening?

Noam Shuster (09:56): There’s going to be like peace now what am I going to do stand up about? But luckily this place provided me with a lot of materials and really the show also was um, it was really, I mean I hardly had a voice. It was very hard for me to project because we didn’t have any equipment or something. The only spaces available for us are our rooms, the lobby and a balcony. So it’s not like the entire hotel in the spine getting massages and stuff. Right. Everything. It’s, it’s like a war zone. And did it work? How, how was the show? Did, did everybody laugh? Did, did both sides of the audience laugh when you’re stuck together? Sick in a hotel, you are hungry and thirsty for everything and obviously for laughter and it was great. People were laughing, people were happy, you know, it brings people together.

Noam Shuster (10:54): okay. I was kind of introducing myself to the audience and I was saying how much I’ve been through a hard time because I left the U S and I was supposed to put on a show there in Hebrew, Arabic in English, and then I asked is there someone speaking in Arabic in the audience? And a few were audience members raised their hands and asked, where are you from? And they told me a name of a village where there are cases there that supermarket cashier has got half of the village sick. So I said, Oh, did you hear about these cashiers? They’ve got all these people sick. And then she raised her hand and she said, that’s me. I was like, damn, no arm. It’s like God told you, Whoa, Harvard Kennedy center, blah blah blah. Come, come, come, come back home. I’m going to get you sick, but I’m going to get you skinny and famous and you’re going to be the only comedian performing in a lobby.

Speaker 6 (11:48): So we’re trying to look at the positive side of this.

New Speaker (11:55): About your thoughts about coexistence my ass now.

Noam Shuster (11:59): Well that’s a good question. I’m going to have to sit with all of this like mushroom trip that I’ve been through, sit with all these materials and see where I was, where I am now. Also what’s happening in the real outside world. But I know one thing for sure, I’m not going to look for problems where they don’t exist. I’m going to try to look at the beauty and really the uniqueness of what I saw and take out the funny parts from it and try to give strong messages to people and see what we can learn from it and what we can take from it. I think I dropped some of the cynicism that I had beforehand and I will try to really grab this experience and try to give people some of the good when it exists.

New Speaker (12:41): So what do you think recovery looks like for you?

Noam Shuster (12:45): So for me, recovery would be about storytelling, about telling people, you know, what I’ve been through about, uh, telling people the good things that I saw and also highlighting the challenges that come with it. I was in the real world of the struggle to recover from this virus and I feel like a survivor now. I got a call from the hospital telling me that I developed immunity and I can donate. Do you call it plasma also in English?

Edie Lush (13:12): Yeah, exactly. The plasma, the antibodies,

Noam Shuster (13:15): it has to be two weeks after recovery. So I’m, I already have an appointment to go and a thought that I, my body developed a, you know, antibodies that can go and now save other people. It’s a feeling that I can describe in words. It’s hard to think a disease and it’s hard to thank a very, very devastating moment for all of us. But you know, I’m Jewish, we’ve been through a lot. Today’s Holocaust remembrance day in Israel. I have to look at the good, I have to see a light going forward. It’s a, it’s in my blood, you know, aside from the antibodies in my blood.

Edie Lush (13:54): So it’s amazing. Cause I, I was watching one of your YouTube videos that was saying as you were leaving, it was like collective circumcision. Right. How does that feel now?

Noam Shuster (14:05): Wow. I mean, what, when I said that it’s collective circumcision. I said that, you know, in Judaism the circumcision has to be about a bond. You know, a Brit, we call it a bond with God. Oh my goodness. Did I feel God during this whole process? Oh yes. They, I don’t know. I mean, I’m not a huge religious person, but I, I do believe, you know, in a higher something, you know, and I felt it. I felt like something was leading was like, you are the chosen strong woman that is going to be in this experience and, you know, go tell the world. I felt it very, very strongly. You know me a little bit, Eddie, you know that I feel a huge responsibility on my shoulders to humankind, to Jews, to Arabs do, to healing parts of our trauma, traumatic pasts. And I couldn’t avoid it even now. I was like the UN ambassador of the hotel. So I’m taking it all with me. I have no choice.

Edie Lush (15:05): The chosen people, man, that’s what you are.

Noam Shuster (15:11): Oh, yay.

Edie Lush (15:15): Oh, amazing. This virus is so powerful, so horribly powerful. But so are these lessons that we have to take an embrace.

Edie Lush (15:27): And I know Claudia, that this is very close to home for you. So how is your mom?

Claudia Romo Edelman (15:32): It’s horrible. It is. I was telling you before, this is probably the worst time in my life. There’s nothing I can do. There’s no power. There’s no Grinch that I can do with my hands that tremble of not able to be doing anything and 16 days hospitalized and after that day the virus just took one aggressive turn and put her in intensive care where she has been for eight days. So she’s in the ventilator prone, meaning upside down where she’s sedated and just fighting my entire life since our eight days have been devoted to trying to help finding, I know more about like the drugs of this pandemic than anything. I know what is exciting doctors all around the world. I went to talk to doctors in China, in Italy, in Spain, and I’m seeing how this knowledge is incredibly useful for people in Mexico, Latin America and how important it is going to come to Africa.

Claudia Romo Edelman (16:32): So the more that we as a humanity can come together, the way that I am pretty much doing it myself and not only learning, but also passing and connecting doctors from the States to Mexico where my mother is, and ideally opening doors and deals so that pharma companies that are trying products in in one country can try them in others. I think that the last conversation I had with my mom was talking about what we were doing with a Hispanic response or recovery plan and hearing her say like, well what really are you saying? What are you doing? She was like, I know like, well, you know, we’re trying to put information and organize, well, what really are you doing? I was like, well, I think trying to get a number of people moving from fear to action from fear to home and she said, okay, that’s a good job, keep doing that. And so I have to be the first teacher of my own lessons. So I’m trying to do exactly that. Moving from the paralyzed fear that I have to action and trying to be educated about this and trying to share that knowledge with other people and what this program is. It’s about doing a plan for recovery. That’s exactly where my mind is

Edie Lush (17:44): and so Claudia, I am really pulling for your mom and I know that everyone is so I want you to know that I think about you and her every day. Thank you. Everyone is feeling some kind of stress whether they are personally affected or not, but in the developed world, one of the biggest strains right now arises as countries begin to contain the pandemic that spurs the desire to get back to work and to life as we once knew it, but the wrong moves could unleash the virus all over again. We all need to understand this better because we’re likely to be living in this tension. For quite awhile. 80 we turned to dr Tom freedom. He was a head of CDC, the center for disease control and before that he run New York city health department. Now he runs a global non-for-profit called resolve to save lives. Their mission is to save millions of people in poor and middle income countries. How have you found this whole experience, Tom?

Dr. Tom Frieden (18:52): It’s surreal and it’s horrifying. I was born in New York city. I did my medical school training here. I did my internal medicine training here, my public health training here. I was an epidemic intelligence service officer here. I worked for about 20 years for the city health department and I was the commissioner, uh, for about eight years. And the extent of the devastation is really very hard for people, uh, for anyone to get their minds around. There’ve been probably more than 16 or 17,000 deaths from Corona virus in less than two months for comparison in the 1918, 19, 19 influenza pandemic, there were 30,000 reported deaths in two years. So this is an unprecedented problem and I think all of us new Yorkers will for the rest of our lives. Just remember the ambulances we’ve heard day and night and knowing that each of those is someone’s life, someone’s story, someone’s tragedy. That’s why it’s so important that we work together to limit the harms that Corona virus causes.

Dr. Tom Frieden (20:03): This episode is about recovery and so we’re in the midst of the worst pandemic since the Spanish flu a century ago. How do we think about coming back from something this devastating? What does recovery look like and how do we get there? Well, first thing to understand is sheltering at home is only half of the equation. The other half is strengthening our health and public health systems so that when we begin to come out again, we can prevent another explosion of cases. That means strengthening our healthcare system so that health workers aren’t at such risk of infection. No health worker should get infected and it means strengthening our public health system so we can box in covert with testing, isolation, contact tracing and quarantine. If we can get the four corners of that box right, we can reduce the risk. We can limit the spread of cases and clusters of covert and increase our ability to go out, but it’s not going to be going back to normal.

Dr. Tom Frieden (21:11): It’s going to be to a new normal, a new normal where people who have underlying health conditions and the elderly will need to shelter in place for longer a new normal where we may need to use hand sanitizer anytime we go into a building, a new normal where we may be using face masks for some time to protect others and ourselves a new normal where we’ll have to be sure not to go out if we’re sick, even slightly sick because we may be spreading illness to others. And that’s something that’s hard to understand. This isn’t about necessarily making sure that we’re safe. It’s about collectively making sure we’re all safe by taking measures that will protect each of us. We’re at very different places in this pandemic in at different times. And uh, what we see is parts of the U S and parts of the world haven’t yet had a problem. We can’t predict what the future is going to be, but we know that there is essentially no immunity in the population. We don’t know if the virus will behave differently in different climates or different weather, but we can’t count on it.

Edie Lush (22:27): What’s the hardest part of those four aspects that you’ve mentioned, do you think to get right?

Dr. Tom Frieden (22:34): I think all four of the aspects are challenging testing. We’re still weeks or months behind having enough tests throughout the U S in terms of isolation. We’re still not doing what we need to do to protect healthcare workers. We need to provide an option for people who cannot be safely isolated at home to safely and comfortably isolate somewhere else, whether it’s a hotel or a dormitory and not risk getting others sick. We also need to protect our nursing homes. So isolation has challenges. Contact tracing is going to require a large core of contact tracers reaching out to people and um, the public understanding that this is a warning service. This is a way of alerting them so they don’t make their family and friends sick. Avoidably and quarantine can be challenging. So coming up with community supports for people who are under quarantine will be important. All four corners of that box are important. And if any one of them is weak, the virus can get out and spread widely.

Claudia Romo Edelman (23:36): I like the way dr Fraden doesn’t just tell us what we must do. He explains in simple, clear ways why we need to do it. I agree Claudia,

New Speaker (23:46): and after this break I talked to him about the disparities between the global North and South as the pandemic spreads. It’s complicated and scary, but first, here’s Amy Neale, senior vice president and global lead for MasterCard star path.

Amy Neale (24:07): So Start Path is MasterCard’s startup engagement program. We work with startup companies from right across the globe and our goal is to select the best and brightest, slightly later stage companies and engage them with MasterCard’s broad network – broad ecosystem. We have about 200 startups that we’ve worked with over the past six years and with whom we’ve built enduring relationships. One of the things that has meant in terms of the crisis is that we have this amazing portfolio of companies that we’re able to engage very, very quickly to solve some major challenges.

Amy Neale (24:44): We have seen some fantastic examples of companies that we’ve worked with pivoting their own solutions to address the crisis. So we have an Israeli company called voca.ai And voca basically harnesses artificial intelligence to create natural sounding empathetic, automated customer services conversations. That’s what they’ve always done. In response to covert. They’ve teamed up with Carnegie Mellon university to deploy their expertise and start collecting voice samples from covid-19 patients. And what they’re doing is looking at these models and seeing whether these models can actually be used to detect speech signals of the infection in the human voice.

Amy Neale (25:27): So they never anticipated that they would be a company operating in the medical or healthcare space and yet they’ve been able to pivot very quickly to take their technologies and solutions and pivot them to something that could be incredibly valuable for us as we think about how we detect this virus going forward.

Amy Neale (25:45): Another example I would provide is a Brazilian company idwall. So idwall is all about ID verification for onboarding new financial services customers. You need to demonstrate you are who you say you are. Idwall has pivoted that solution to enable telemedicine. So they’re now able to verify registered medical practitioners are who they say they are in order for them to deliver telemedicine – medical services – at distance over digital.

Amy Neale (26:16): So I think for what we’re currently experiencing, speed has been the underpinning. The impact has happened so quickly, but the response is happening incredibly quickly as well.

Claudia Romo Edelman (26:28): Welcome back to our conversation with dr Tom Frieden.

Edie Lush (26:35): Does it feel like to you that countries that aren’t as well off but that have very recent experience with infectious might in some way be better prepared than the more developed West?

Dr. Tom Frieden (26:50): It’s been interesting to see in many of the countries where we work in Africa, contact tracing is much better understood than it is in the U S because it is something that we still do in the U S but not much because we don’t have much tuberculosis here anymore. And, um, it’s not done perhaps as extensively for sexually transmitted diseases and HIV and measles and other diseases as it might be here. Uh, but in Liberia, Nigeria, many other countries in Africa, they’ve been dealing with Ebola or Lassa fever or typhoid or other problems where they have to do contact tracing quite regularly. In fact, I was just seeing that Liberia with a population of roughly half of, uh, new York’s, uh, was hiring 6,000 contact tracers and identifying large numbers of contacts for each case so they could try to contain it.

Edie Lush (27:43): So thinking about the other areas in the world that you work in, are there any cautionary tales from there or indeed, anything that you’ve seen that could be implemented in the West as well?

Dr. Tom Frieden (27:57): One of the real risks is a sense of false confidence that it’s not going to come here. And I worry about parts of the U S or parts of the world that are feeling like they may be immune to this. And it may be that for some time they avoid severe illness. But what new York’s experience should serve as a warning to any place in the world of how devastating this virus can be, even with the terrible death and devastation that’s happened here so far. If we hadn’t sheltered in place when we did, it would have been twice as worse and that could get much worse as we come back out. So I think the cautionary tale is the need to take this virus very seriously. There’s no such thing as overreacting to covert 19 there’s plenty of ways to react inappropriately, but there is no such thing as overreacting to it given how serious the threat is.

Dr. Tom Frieden (28:52): On the other hand, there are some really important lessons from around the world. We’ve seen countries put in excellent services for people who are being isolated or quarantined that encouraged them to stay separate and that’s good for them. It’s good for their families, it’s good for the community. We’ve seen examples from around the world of scaling up the traditional tried and true contact tracing where people go talk to patients who are ill and help them to warn the people who may have been exposed so that they don’t end up making others sick. So I do think we’re learning about the virus. We’re learning about what works to confront it, and that really is a global community of learning.

Dr. Tom Frieden (29:39): I’m optimistic given the devastation this virus is causing. The world is going to learn a lesson and say we have to make sure that we take off the table the possibility that something preventable like this will happen in the future. Uh, my organization resolve to save lives, has been working for years to try to get resources to reduce the possibility of an epidemic emerging from Africa or Asia or elsewhere and spreading worldwide. And we’ve made progress. But nothing like the progress that’s needed. It is inevitable that there will be another serious outbreak. What’s not inevitable is that we will continue to be so woefully under prepared as a world. I’m optimistic though that people recognize now that the costs of not doing that are astronomical and we have to close those gaps for all of our salads sake. It’s the right thing to do and it’s also the prudent thing to do.

Edie Lush (30:39): We asked dr Frieden why despite all sorts of warnings, many people in countries seem caught on prepared for the pandemic.

Dr. Tom Frieden (30:49): I think we do suffer from a short termism that because of whether it’s political timeframes or the way our minds work, thinking about what will be good for us in the medium to long term doesn’t come naturally. Uh, there’s a fancy term for this in economics called hyperbolic discounting where we undervalue results that are in the future, uh, compared to what may happen tomorrow. If you were told, for example, if you smoke, you have a 30% chance of dying tomorrow, you’d probably quit. Uh, but because that chance of dying is spread out over the next 10 or 20 years, you’re much less likely to quit in the same way. If we said, we know there’s a terrible pandemic, another one coming tomorrow, we would put all of our resources into it. Therefore, I think we really have to counteract some of the ways both our brains and our political system are inclined to work. But that’s what good governance is about. That’s what global solidarity is about. That’s what activism can promote.

Edie Lush (32:00): Claudia, dr Frieden’s optimism reminds me of the way you often look at tough challenges as a job to be done.

Claudia Romo Edelman (32:07): That’s right. He, even in the most personal and challenging circumstances like the one I am feeling with my mother right now, we just have to get going. But getting the work done also means understanding the full story, informed optimism, informed possibilities for that. You spoke to the frontline workers in Africa? Yes, in Cameroon and Kenya. All three introduced to us by one young world Archer, like a Christian is in Cameroon and I reached him in his office

Edie Lush (32:40): that he’s turned into a mini factory for producing hand sanitizer.

Acheleke Christian Leke (32:45): Well a, it’s a very scary moment, uh, in the sense that people are panicking and I’m sort of far, we have 1000 plus cases, so there’s a lot of here and uh, there’s a lot of issues of misinformation and uh, some people are afraid to go to the hospital.

Edie Lush (33:04): [inaudible] is a 26 year old youth organizer. Actually. He’s a former gang member and street fighter. His own personal story is incredible. He then became someone who fights for peace and works with former violent extremists. As coronavirus began to spread around the world, he focused all his efforts on trying to contain the virus. Hand sanitizer was in short supply and very expensive. So he went onto the world health organization website and found the recipe.

Acheleke Christian Leke (33:33): Our office decided to form a coalition where we um, reached out to young people who are health practitioners at different levels, pharmacies, uh, medical doctors and uh, lab scientists and um, safety and a water hygiene and sanitation engineers to get them to see how we could be able to produce these hand sanitizers and give to communities for free. Because we realized that it was not only us, we could not purchase this, uh, preventive materials, but look, our communities, the ones who don’t have access to resources find it very difficult and it created some kind of panic and fear. So we decided then to step in by creating the rapid response laboratory where we were producing these hand sanitizers.

Acheleke Christian Leke (34:25): People are very excited and happy to see that young people came together to respond and a young people from different walks of life. And today we have been able to mobilize also volunteers using online platform. We have about 350 volunteers will som come and support to do a leveling of bottles and some are currently working on a training to see how we can work on misinformation and uh, you know, try to sensitize more people using online platforms and all of that. So I mean this has been what we have been doing on Saturday. We realized that we had produced a 10,000 bottles of this hand sanitizers, which is a big thing for us.

Edie Lush (35:06): [inaudible] has been working in cities, but if you think that’s hard work, his colleague Mark Andela is working in the Southwest part of Cameroon, which has been the scene of a separatist rebellion. What Mark calls the crisis. He told me about people living in bushes cut it. Their homes have been burned down and if that isn’t enough, they’re now facing the global pandemic.

Speaker 8 (35:29): We are carrying our rapid response in the hard to reach areas in the Southwest region where it has been highly hit by the crisis. So we produce clean the emergency delivery kits and we carry out consultations, mobile health clinics in those areas where internally displaced people have created new communities in, in bushes.

Edie Lush (35:52): And tell me why those areas are in such need

Speaker 8 (35:56): due to the crisis. The houses are villages have been burned down so some of them don’t have families in other cities. So they are forced to move into bushes for them to set up like new houses there in the bushes. That’s the only option they have to recover them. Uh, yeah, it’s, it’s a tough time. But um, as a humanitarian with the zeal to always help out, I just had to move. And even though there is much more fear out out there, we just have to do what we have to do to, to help out. Now. Smelly

Edie Lush (36:40): I spoke to Emma and Garcia from a health center in Kabira, the crowded slum in Nairobi. Emma is part of a program called shining hope for communities. Shopko for short, which even before the pandemic has been putting local health workers in the community, she describes the same fears. I’m panicked as in Cameron and also the inspiring community actions leading the way to recovery and and unexpected both welcome side effect of the increased hand washing

Edie Lush (37:15): for the first time in healthcare. I feel like the power to manage disease, the power to be able to arrest the spread of disease is moving from healthcare providers to communities and for me that is really huge because all the time in the past has been the healthcare provider who has all the power about what to do when to do but this time we are empowering the community members and it’s coming in handy. It is the most powerful tool we have currently as [inaudible] because they are trusted more than known in the community and therefore they are able to pass the information better than you would at facility level. We’ve had them go door to door, we’ve had them distribute soaps that have been donated, we’ve had them demonstrate hand-washing. They’ve been able to give us data that influences even other things like people living with disabilities, the pregnant mothers at home and just help us map the very high risk areas in the community. For the first time with the hand washing that comes with COBIT. There’s been MCAD increased in wash activities and the urban informal settlements I’m experiencing less and less at cases of diarrhea cases reporting to the facilities.

Edie Lush (38:37): Stronger basic health services have always been central to the global goal city and we can see why now it is a striking as Emma reports that the sanitary measures wash as we call them in developing language adopted to curve covered are reducing other maladies among the urban poor in Nairobi slums. So the question is can we keep these advances after the pandemic ed after listening to all these, I think that we have to recognize how these pandemic is hitting like in waves, it’s like one tsunami that comes in one continent and then goes to the other and then goes to the other and then goes to the other. And we have not seen really how many waves and how strong they will continue being. So it is quite hard to see countries and continents like Latin America and Africa just starting to get these pandemic and not being able yet to get the playbook and to get the best practices.

Edie Lush (39:41): So I would love to see more of that. What we were talking in the last episode is turn up the volume, tune it up, make sure that people understand how serious this is and that we can get going. I’m absolutely really, really clear that there is an aspect of this pandemic that is showing us how it’s not only horrendous. This is a really, really terrifying virus. This is the worst thing I’ve ever lived in my life. And you know me, I’m the optimist of the century, but this is really horrendous. It’s like a horror movie that has no ending. But what I can see is that this is humanizing us. This is getting people to be by far more humble. We’re seeing the incredible side of like, Oh my God, I really didn’t need to be working in an office so much. This is working for me.

Edie Lush (40:30): Or look at the sky is green and you know, we have more clear skies than ever before. So it’s humanizing or some putting us all in a same area. But it is not the same boat. It is the same storm. And for some people it is more comfortable storm than for others. And I think that the other part that we have to be looking at ed, how incredibly clear inequalities will be starting to surface for those that are affected the most. And I can tell you in America the work that I do here with the U S Hispanics again and again, I go back to how Hispanics are disproportionately affected with the highest mortality index, where the highest lost jobs, incomes and salaries. Because the industries where we work and we’re the hardest more disproportionally exposed because we’re the ones that are running the country, delivering the food, working in hospitals and so on. So I think that there’s a lot of global reflection that has to be done about how we need to really think about what will be the world after college.

Edie Lush (41:35): Exactly what you were just saying there. I think that we’re all in the same storm. Some of us are weathering in super yachts and others are weathering it and rafts on the seed. That risk being broken apart. And we’re going to build on this in the next episode when we talk about building back better and the inequalities that we are facing. I was so struck Claudia by listening to president Macron the other day who saw covert 19 as an existential threat to humanity. He thinks it will change the very nature of globalization and the structure of international capitalism and actually he took a very global goals cast view by saying that in recent years globalization has increased in qualities in developed countries. So exactly what you were talking about there. He said that it was very clear that the kind of globalization that we’ve taken for granted was reaching the end of its cycle because it was undermining democracy.

Edie Lush (42:37): The other thing I wanted to mention was I think we’ve had the sledgehammer, so I really liked this idea of the hammer and the dance. 30% of the world was locked down. So we’ve had the sledgehammer in parts of the world and for those parts now it’s the dance so you can keep the virus contained, you can’t get rid of it. Right. Dr Frieden described it to us as boxing it in with his four steps, test, isolate, trace and quarantine. So we could call it dr Frieden’s box step. But I think that was fascinating and the only thing keeping me going is that there is going to be some kind of new normal, while it’s not going to be normal is definitely going to be new. The other thing that I want to introduce is the world food program. Who has warned that as a result of coven 19 we could be facing a famine of biblical proportions. And that is not just for countries that import food, that is extreme hunger in places like the United States and with people like exactly those people that you are working with. That’s

Edie Lush (43:43): correct. And in America you have only 25% of pork production. So the farmers and the people that are with you saying the goods are getting infected and those quarantines. And so I do see a cycle that we have to break and what gets me excited, EDI I think is that since that last conversation I had with my mom moving us from fear to action, moving us from fear to hope. So while we’re in these and really scared because it’s the scariest time that I think that everyone of our living generations has seen. But I think that for anyone of us, this is the scariest thing, but we have to move from fear to action and from fear to hope. And I think that that’s the power of looking at advancing this theory like these making muscling, the spirit, the human spirit to see like I know I’m scared and nevertheless I have to look two steps ahead.

Edie Lush (44:38): And that’s where the word recovery comes so much into mind. I had a conversation today with Jack Hidary, Jack Hilary who I hope we can introduce in the next episode who was talking about like rethinking the future, rethinking what kind of an economy we could create a summit like reshaping the new economy so that we can come back with a different set of rules and talking about like the type of work that we will do, the type of education that will have to have the type of healthcare system that we have to have and if we can actually start looking at building back better. I hope that we can also understand that recovery is a word that has a heavy connotation. If we want to do it right and we need our plan and I hope that we can bring to the global goals, cast all those people that are clever enough to be in a room and start looking at how does recovery is constructed so that we can get there. Particularly for those that need to recover the most.

Edie Lush (45:39): It’s really interesting what’s happened to the trust within covert 19 with this episode showed for me is that the local community networks that are being set up as a result of covert 19 whether it is my WhatsApp group in London bringing me much closer with my neighbors, I’m going to pharmacies for my neighbors. I’m doing shopping for my neighbors who cannot leave their houses to the people in Kibera in the Kibera slums who are going out and helping other people wash their hands more. It’s incredible to see it in action and I do think that that idea of local communities, the power of trust that will help dr Frieden’s box step work, even better.

Edie Lush (46:26): Ed, you have something to show off and this is a time of darkness that could do with a little sparkle.

Edie Lush (46:35): So I was on the citizens climate lobby podcast and it was an incredible episode actually talking. It was supposed to be talking about climate grief. So that feeling that we feel helplessness turning into action around climate change. It ended up comparing the grief around climate change to the grief that we’re feeling around coven 19 and it was an incredibly powerful experience for me to be part of it. I had actually, I was just listening to the episode before coming on today and it’s incredible. It’s a bunch of people talking about the grief, the really deep feelings that they have every day dealing with Cova 19 and also comparing that to what we think about climate change and feeling an action towards that. You can listen to the citizens climate lobby.org or you get your podcasts

Edie Lush (47:37): ed every episode from the very beginning we have our section of facts and actions never so relevant than now. So we give you three facts that you can take on and show off with whomever you can show off in that so meeting and just like demonstrate that you know what you’re talking about on this area and three actions that you can take this episode from our partners, the world food program, WFP, we’ve got Jonathan Rivers who’s the head of world food program’s hunger monitoring unit. They are scaling up in a hurry to respond to the pandemic.

Speaker 9 (48:19): Fax number one prior to the emergence of covert 19 2020 was already anticipated to be a year of unprecedented humanitarian crisis. Consider these numbers for one second. 821 million people or one person out of every nine goes to bed hungry every night. In 2019 alone, 135 million people up from 113 million a year prior experienced acute food insecurity and by acute food insecurity, I mean their lives or their livelihoods were in immediate danger. Of the 135 million, 77 million were food insecure due to conflict. 34 million were food insecure due to climate change and an additional 24 million were food insecure due to economic crisis. And let me, this was before covert 19 fact. Number two, WFP expects the covert 19 pandemic to disrupt global supply chains and have significant livelihood impacts in countries across the world, ultimately exacerbating what is already a worrying food security situation. In fact, WFP estimates that in 2020 just due to cover 19 we will see another 130 million people experience acute food insecurity on top of the 135 million people identified as vulnerable in 2019 so in other words, the number of severely food insecure is likely to double as a result of carbon 19 fact number three, witnessing the multitude of ever changing consequences of this pandemic.

Speaker 9 (49:47): Good quality data is now more than ever a vital priority. Right now, WFP is continuously monitoring supply chain livelihood and food security impacts of COBIT 19 in real time across 17 countries. Soon we’ll be expanding this level of monitoring to more than 30 countries where WFP expects the impact of covert 19 to be greatest. These efforts to capture robust timely data allow us to provide accessible information to support the strategic priorities of the global humanitarian response plan. This data will also be accessible and available as a global public good to support everyone who is working to address covert 19 across the world, including governments and civil society. These monitoring systems will not only allow WFP and our partners to save lives and livelihoods in the short term, but they will also help facilitate and provide the evidence base for a better and stronger recovery. Longer term.

Speaker 9 (50:43): And here are three concrete actions to support the global covert 19 response. First, protect the vulnerable and save lives in practice. This can be things as simple as not panic. By panic buying can disrupt supply chains, drive commodity prices up, and make it difficult for the poor and vulnerable in your community to access the goods and services that they need. This could also mean simply checking in with those at risk in your community to ensure that their essential needs are met. If your focus is more global than download, WFP is share the meal application through this application. A donation of just 50 cents can feed one child for an entire day. If many people do this, it can have a very big impact. Second, do what you can to support local livelihoods wherever possible. Buy locally, reach out and support your local businesses. And if you’re thinking of donating to various organizations or charities, check that these donations go to organizations who are empowering local locally hoods. Third, join our global effort to respond to COBIT 19 and the poorest and most vulnerable countries around the world. This has already brought a range of key humanitarian organizations and civil society together. Learn more about the lands and whether it’s the sharing of key information through your social media for exploring how your community or company can support every voice and every action counts.

Edie Lush (51:56): Well, thanks to WFE for those facts and actions and thank you for our guests on this episode and thanks to you for listening. Please do like subscribe and share and follow us on social media at global goals cast. Stay safe, stay home, stay strong and wash your hands. See you next time. Bye.

Michelle Cooprider (52:22): Global goals cast was hosted by ed lash and Claudia Romo Edelman. We are editorial guru by Mike [inaudible], editing and sound production by Simon James. Our operations director is Michelle Cooper writer and our interns, Brittany Segarra, Taryn Remi, and Dylan pots, music. And this episode was courtesy of universal production music. One of the world’s leading production music companies, creating and licensing music for film, television, advertising, broadcast, and other media, including podcasts, original music by Neil Hale, Angelica Garcia, Simon James, Katie crowd, and Andrew Phillips. This episode is brought to you by MasterCard, creating scalable solutions for sustainable and inclusive economic growth. Thanks also to CBS news digital and to BSR working for a just and sustainable world.

Igniting the Power of Women: Melinda Gates and SDG 5

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Global Goal 5, gender equity, is both a purpose in itself and a vital accelerant to achieving all of the UN’s 17 Sustainable Development Goals. “We’re trying to move past the gravitational forces, the barriers that hold women back,” explains Melinda Gates, philanthropist, author and mother of three. “Because if you can remove those barriers and help lift women up, they will lift up the world.”

In this special episode, Claudia Romo Edelman and Edie Lush share the How To Academy podcast in which journalist Hannah MacInnes interviews Melinda Gates in front of a live audience in London. For the last twenty years Gates has been on a mission to find solutions for people with the most urgent needs, wherever they live. One lesson she has learned is that to lift society up you have to stop keeping women down.

The How to Academy hosts leading artist and thinkers in London for public talks, debates and conferences. Selected talks are featured in the How to Aacedmy’s podcast series, available wherever you get your podcasts.

Featured guests

Melinda Gates

Melinda Gates is an American businesswoman and philanthropist who—with her husband, Microsoft Corporation co-founder Bill Gates—cofounded the charitable Bill & Melinda Gates Foundation in 2000. Gates has maintained her position as most powerful woman in philanthropy as co-chair of the Foundation, the world’s largest private charitable foundation. She’s increasingly visible in shaping foundation strategy, solving tough global challenges from education and poverty to contraception and sanitation. As part of the foundation’s mission to help all people lead healthy, productive lives, she has devoted much of her work to women’s and girls’ rights. She released her first book in 2019, titled The Moment of Lift: How Empowering Women Changes the World. Now, Gates’ mission is to close the funding gap for female founders, through her investment and incubation company, Pivotal Ventures.

Hannah MacInnes

Hannah MacInnes is a regular host and moderator for the How To Academy, chairing interviews, events and debates across a wide range of subjects and current issues. Before going Freelance she worked for over 7 years at BBC Newsnight, as Planning Editor and as a producer / filmmaker. Whilst there she secured a number of newsmaking interviews with leading figures, including former Italian Prime Minister Silvio Berlusconi, Mikhail Gorbachev and a UK broadcast exclusive with Hillary Clinton, as well as with a range of cultural names from Helen Mirren to Benedict Cumberbatch. She writes for the Radio Times and moderates at other major literary events including Hay and Cheltenham Festivals. Hannah also writes print journalism and hosts the “#ACupOfTeaWith” monthly interview series and podcast with Good & Proper Tea, which gets authors as varied as William Boyd and Dolly Alderton discussing their new books over tea cocktails and crumpets. She enjoys running and swimming in her downtime, and is an advocate for the power of exercise for changing your mood. 

Special thank you to:

Transcript

Coming soon!

To Stop Corona, Listen

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The pandemic can be stopped. We already know how, explain two of the world’s top public health doctors in this episode on lessons from the pandemic. The solution involves truly understanding how the disease was stopped in the early countries that confronted it. “We’re going back and relearning a lot of the lessons from China,” said Dr. Bruce Aylward, who led the World Health Organization’s mission to China and is working to share those findings in Italy and other countries. Dr. Aylward says leader’s in the West were slow to listen to the lessons. “We are all human at a certain level and we tend to cherry pick that part of the information, which we find most reassuring,” he observed. Dr. David Nabarro, WHO Director-General’s Special Envoy on COVID-19, said that quick action will contain the virus. “If when a case arrives, you prevaricate, you’re half-hearted, you pretend it’s not real and you wait perhaps two, three, four weeks before you start to implement measures of any kind,” he warned, “what happens is that it basically doubles in scale every two to three days.”

Following the lead of Drs. Nabarro and Aylward, Co hosts Edie Lush and Claudia Romo Edelman share their plan to offer regular episodes of the podcast that detail success in attacking the pandemic and share them widely while the lessons can make a difference.

Featured guests

Dr. David Nabarro

David Nabarro is the Co-Director of the Imperial College Institute of Global Health Innovation at the Imperial College London and supports systems leadership for sustainable development through his Switzerland based social enterprise 4SD. From March 2020, David is appointed Special Envoy of WHO Director General on COVID-19. He secured his medical qualification in 1974 and has worked in over 50 countries – in communities and hospitals, governments, civil society, universities, and in United Nations (UN) programs.  David worked for the British government in the 1990s as head of Health and Population and director for Human Development in the UK Department for International Development. From 1999 to 2017 he held leadership roles in the UN system on disease outbreaks and health issues, food insecurity and nutrition, climate change and sustainable development. In October 2018, David received the World Food Prize together with Lawrence Haddad for their leadership in raising the profile and building coalitions for action for better nutrition across the Sustainable Development Goals.

Dr. Bruce Aylward

Dr Bruce Aylward is the Senior Advisor to the Director General, World Health Organization (WHO). Since September 2017, Dr Aylward has been serving as Senior Advisor to the WHO Director General and Director of the WHO Transformation. In this capacity he leads the team that is responsible for the design, coordination and implementation of a comprehensive reform of the organization, across its 7 Major Offices, 3 levels and more than 145 country offices, to deliver its new strategic plan and the health-related Sustainable Development Goals (SDGs). From August 2016 through August 2017, Dr Aylward worked with the United Nations Office for the Coordination of Humanitarian Affairs (OCHA), initially leading the inter-agency process that resulted in the first-ever system-wide activation procedures for major infectious disease emergencies, then establishing and leading OCHA’s Change Management Unit. In that role he took forward the recommendations of a wide-ranging functional review of OCHA to optimize its role, functions, structure and processes for the challenges of the 21st century. 

Special thank you to:

Transcript

Coming soon!

Your City Can Help Save the World

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Measured against history the change has come swiftly. After living in the countryside for thousands of years, humanity is in the midst of an epic move to the city. Co-host Edie Lush points out in this episode that as recently as 200 years ago little more than one person in ten lived in a city. Today, the UN estimates just over half of us live in cities. By 2050 that will be two thirds.

Population is growing and urbanizing at the same time, says Renata Rubian, Adviser on Inclusive Sustainable Growth at the United Nations Development Program. Which is why the Global Goals include a goal explicitly focused on creating Sustainable Cities, SDG # 11. 

Co-host Claudia Romo Edelman notes that other goals, like eradicating poverty or hunger, are easier to understand even if they are challenging to achieve. But given how much of the world will be living in cities we can not hope to achieve the global goals – from climate to equity, from good health to decent jobs and living standards – without creating sustainable cities.  

So what is a sustainable city and how do we create them, Edie Lush asks.

She seeks out two well-know experts on sustainability and urban design, William McDonough and Samir Bantal. McDonough, author and architect, explains his concept of cradle to cradle production, designing products so there components can be reused and there is in a perfect case no waste. This concept can apply not only to products but to cities, which can imitate the organic patterns of the natural world.

The architect Samir Bantal emphasizes the importance of countryside. Countryside, The Future is the name of a new exhibition he and his famous colleague, Rem Koolhaas, the architect and urban designer, have just opened at the Guggenheim Museum in New York City. The exhibition calls it  “absurd” that most of the world’s people are being concentrated in a tiny corner of the planet’s space. “Cities only represent 2% of the Earth’s surface, which means that the other 98%, perhaps, is ignored,” Bantal says. “There’s a kind of single focus on urbanism and on cities while actually the countryside is perhaps, the most interesting area to investigate right now, not only as architects, but as humanity.”

Facts and Actions are presented by Stan Stalnaker, Founder and Chief Strategy Officer of Hub Culture, the social network which operates the digital currency Ven. He invited listeners to join Hub Culture’s Emerald City project, which is building a virtual city and generating revenue to sustain Amazon Rain Forests.

Music in this episode includes tracks from a new album ‘100% HER’ which is now live on the Universal Production Music website and Spotify. One of the artists – Kate Lloyd shares what it’s like to be featured on an album where every track was composed, mixed and mastered by women.

The sponsor of this episode is Brevet Capital Management, which identifies 100% responsible investment opportunities that do well and do good.

Featured guests

William McDonough

William McDonough is a globally recognized leader in sustainable design and development. He counsels leaders through McDonough Innovation, is an architect with William McDonough + Partners and advises through MBDC, the creators of the framework for Cradle to Cradle Certified™ products. He is active with the World Economic Forum and served as the inaugural chair of their Meta-Council on the Circular Economy. He co-authored Cradle to Cradle: Remaking the Way We Make Things (2002) and The Upcycle: Beyond Sustainability: Designing for Abundance (2013). McDonough received the Presidential Award for Sustainable Development (1996), the first U.S. EPA Presidential Green Chemistry Challenge Award (2003), the National Design Award (2004) and the Fortune Award for Circular Economy Leadership (2017). He was recognized by Time magazine as a “Hero for the Planet,” noting: “His utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world,” and in 2019 Fortune magazine named him one of the World’s 50 Greatest Leaders noting his role in advancing green architecture, the Circular Economy and the future of plastics.

Samir Bantal

Samir Bantal is the director of AMO, the think- tank founded by Rem Koolhaas in 1998, which enables OMA to apply its architectural thinking beyond architecture, to the fields of design, technology, media and art. Before joining OMA, Samir worked for Toyo Ito, and was associate professor at Delft Univeristy of Technology in the fields of architecture and urbanism. Between 2008-2012 he was editor of the Annual Architecture Yearbook of the Netherlands. Currently, Samir is responsible for the new retail concept for the luxury car brand Genesis in Seoul, Korea. Also with AMO, Samir is currently working on 3 exhibitions. In Qatar, AMO explores the role of modern architecture in the development of the city of Doha, opening March 2019. Together with the Harvard School of Design, Samir leads Countryside, a comprehensive research project that investigates the interaction between the city and the countryside, which will culminate in an exhibition in the Guggenheim in New York early 2020. Lastly, ‘Figures of Speech’ will show at the MCA Chicago in June 2019. The design of the exhibition, a retrospective on the work of renown designer Virgil Abloh, is a collaboration between Samir and Virgil Abloh.

Stan Stalnaker

Stan Stalnaker is a leader in the field of emerging technology and consciousness and leads Hub Culture, a technology ecosystem that at the forefront of the virtual state movement. Hub Culture began in 2002 as one of the first online social networks, and has always been at the forefront of change and new ideas. It was the first network to offer member coworking (Pavilions), virtual collaboration (Hubs), digital currency payments (Ven), own-your-own-data digital identity (HubID), liquid voting and governance (Propel), artificial intelligence (Zeke) and asset tokenization (Ultra) to over 50,000 digital citizens as part of the global Hub community. Stan started his career at Time Warner in marketing with Fortune Magazine and other TimeWarner integrated projects, then moved to focus on Hub Culture in 2007. Since then Hub Culture has produced over 50+ popup locations in cities around the world with over 70,000 hosted guests, introduced virtual reality environments, interviewed thousands of cultural and business leaders, and launched integrated financial services around Ven, including P2P payments, a digital asset exchange, investment funds and more. As part of Hub Culture’s Ecosystem, Stan advises portfolio companies with activities in blockchain, space, legal frameworks and digital content, and consults with governments and industry regulators on emerging technology best practices and frameworks to lay the foundations for Hub Culture’s eventual emergence as the first virtual state.

Renata Rubian

Renata Rubian lives in Sri Lanka, working as a Programme Analyst at the UNDP Asia Pacific Centre, developing the Regional Human Development Report series. Previously, she was a researcher at the Ecosystem and Livelihoods Group of the IUCN and at the UNEP – Convention on Biological Diversity. Her career with the UN system started at the UNDP in Brazil, intercalated by a year’s break to work for the Canadian Government in Ottawa. She holds a MA in Political Science from McGill University and a BA in International Relations from the University of Brasilia. She was a co-founder of the first UN Simulation Model in Brazil – the 1997 Americas Model UN.

Douglas Monticciolo

Douglas Monticciolo is Chief Executive Officer, Chief Investment Officer and Co-Founder of Brevet Capital Management. He is an entrepreneur and investment manager with deep data analytics and technology experience developed over three decades while providing credit financing and advisory services. Mr. Monticciolo founded Brevet Capital Management in 1998 and has established the firm as a leader in helping government agencies solve complex problems – and drive positive social impact – by creating innovative financing products and services. This “finance as a service” approach provides direct lending and other financing to private middle market companies that enable them to effectively serve the government sector as contractors – a low credit risk strategy with highly competitive barriers to entry. Mr. Monticciolo’s years of experience working in start-up environments as a software entrepreneur and within asset-backed securities, fixed income, and investment banking helped him identify a gap in the market where traditional lenders failed to provide the innovative financing and forward-looking advisory services needed for the private contractors government  contractors rely on to deliver services.

Kate Elizabeth Lloyd

Kate is a Composer of bespoke production music and an Electronic Music Producer under alias, Kloyd. Based in London, Kate is starting to gain recognition as a notable up and coming electronic producer, receiving numerous airplay features on BBC Introducing. Kate graduated with First Class Honours in Music Production at Leeds College of Music and was awarded a full scholarship to study a Masters in Music at the University of Leeds, gaining a Distinction and a certificate of commendation for outstanding achievement. She has since composed music for TopGear, John Lewis and McLaren.

Áine Tennyson

Áine Tennyson works as a Producer & Production Coordinator at Universal Production Music UK. Áine was recently at the helm of a rebrand for Focus Music, illustrating her creative flair and insight into the new look, feel and sound of the label.  After gaining her BMus in 2016 from University of Glasgow in Composition & Sonic Arts, Áine started her career as an intern at Universal Music Publishing. Whilst gaining a certificate in Music Production: Mixing and Mastering at Goldsmiths University in 2017, Áine continues her talents as a composer. Áine is a classically trained singer with a background in Irish Traditional folk music.

This episode was made possible through the kind support of:

Special thank you to:

Transcript

Walt Disney (00:00): I don’t believe there’s a challenge anywhere in the world that’s more important to people everywhere and finding solutions to the problems of our cities, but where do we begin? How do we start answering this great challenge?

William McDonough (00:15): A city is a congestion of the animals whose biological history is enclosed within boundaries and yet every conscious and rational act on the part of these creatures helps to shape the city’s eventual character. It is both a natural object and a thing to be cultivated. Individual and group. Something lived, and something dreamed.

William McDonough (00:41): As I think the city of the future is like that. We should look at our own poop as a resource.

Renata Rubian (00:47): It’s two trends that’s affecting the entire planet. One is obviously the rapid increase in demographics, population growth, and the other one is the rapid urbanisation.

Samir Bantal (00:58): In order actually to live in cities, what we haven’t seen or what we haven’t been able to recognise is that the countryside needs to be structured and organised on a scale that we’ve never seen before.

Claudia Romo Edelman (01:20): Welcome to the Global Goalscast.

Edie Lush (01:21): The podcast that explores how we can change the world.

Claudia Romo Edelman (01:24): This episode, are cities our path to a sustainable world?

Edie Lush (01:29): Claudia, that’s one of the biggest questions about the Global Goals and the future of the planet. So I want to tell you about my quest!

Claudia Romo Edelman (01:36): Oh, your quest, like Don Quixote – el hombre de la mancha.

Edie Lush (01:42): Instead of tilting at windmills, I decided to explore Global Goal 11 which is, you know, is sustainable cities. But what is a sustainable city? How do we create them? That’s what I wanted to understand.

Claudia Romo Edelman (01:53): With so many of us moving to cities, is there really any difference between sustainable cities and a sustainable world?

Edie Lush (02:03): You know what, Claudia, you are very clever. You should have a podcast, but we have this podcast. And that’s the question we’re going to look at, right after we thank the people who make this a sustainable podcast.

Claudia Romo Edelman (02:20): This episode of Global Goalscast is brought to you by Brevet Capital management.

Doug Monticciolo (02:26): Brevet believes that every investment should be 100% responsible. So when we look at an opportunity, our first questions are, is there a lasting solution to a problem, and does it make your community smarter?

Edie Lush (02:39): Later in this episode, you’ll hear how Brevet capital management turned an abandoned sawmill into a clean power plant that recycled waste. Thank you to CBS News Digital and Universal Production Music.

Claudia Romo Edelman (02:52): Welcome back. I’m Claudia Romo Edelman.

Edie Lush (02:58): And I am Edie Lush. Claudia, have you and your kids ever been to Disney World? Because that is where I want to start this episode.

Claudia Romo Edelman (03:08): Okay. Even for you, this is weird. I thought we were talking about sustainable cities and now you’re coming up with theme parks.

Edie Lush (03:17): We are, but first, listen to this.

Walt Disney (03:20): We call it EPCOT. Spelled E P. C. O. T. Experimental Prototype Community of Tomorrow. EPCOT will take its cue from the new ideas and new technologies that are now emerging from the creative centers of American industry. I don’t believe there’s a challenge anywhere in the world that’s more important to people everywhere, and finding solutions to the problems of our cities. But where do we begin? How do we start answering this great challenge?

Claudia Romo Edelman (03:54): Was that who I think it was Edie?

Edie Lush (03:56): Yes. That was Walt Disney himself in 1966, describing his plans for the city of the future. The city of tomorrow. Walt Disney was one of those people who believed cities of the future were an exciting opportunity to create better living for all of us. And of course, there are others who warn that the city of the future would distill everything that is wrong with humanity and dystopia.

Claudia Romo Edelman (04:22): Like in Blade Runner.

Edie Lush (04:25): I love Blade Runner. Or the sci-fi writer Kim Stanley Robinson’s written about New York 2140, where the city is drowned by climate change, by the poles melting. I think actually Claudia your new apartment would be underwater.

Claudia Romo Edelman (04:41): Oh God. Well, I’m glad 2140 still ways off.

Edie Lush (04:45): Right? But here is what is not far away. The UN says that by 2050, two thirds of us will be living in cities and that’s new. It was only in 2007 by the UN’s count that more people lived in cities than in rural areas. And if you go back 150 or 200 years, almost no one lived in cities, maybe one person in 10.

Claudia Romo Edelman (05:06): So Walt Disney had it right? This is a challenge for everyone, everywhere. And it is different from eradicating poverty or giving everyone access to educational healthcare. Those Global Goals may be hard to achieve, but they are easy to understand.

Edie Lush (05:22): Which is why I asked an expert to explain what the goal of sustainable cities meant.

Renata Rubian (05:30): This goal is focusing making cities and human settlements inclusive, safe, resilient and sustainable. So there are a lot of targets to be met by 2030, and one of the key targets is really the idea; How do we ensure that will be universal access, because it’s for all, for everybody. Access to adequate safe and affordable housing and basic services like access to education, access to health, access to water and sanitation and an important component is the upgrading of the slums by 2030.

Edie Lush (06:06): This is Renata Rubian.

Renata Rubian (06:08): I work with the UN development program as a policy advisor on sustainable inclusive growth based in New York City.

Edie Lush (06:16): It’s true that each of the goals Renata mentioned in explaining a sustainable city is also one of the 17 individual global goals, but she told me that focusing on achieving this in cities is vital because cities are becoming so important, so quickly.

Renata Rubian (06:32): It’s two trends that’s affecting the entire planet. One is the rapid increase in demographics, population growth, and the other one is the rapid urbanisation. So with rapid urbanisation, what we see is cities growing and expanding much more rapidly. That has been in past years. And with this rapid expansion, the tendency that these informal settlements or slum areas grow a much higher. And we see that in a lot of places in the world, like Nigerian Lagos, in Bangladesh, in Dhaka. So improving those conditions, it’s very important to focus.

Edie Lush (07:10): I think that’s really interesting what you just mentioned there. It’s the speed of urbanisation rather than the size or the density of a city.

Renata Rubian (07:22): That’s correct. So there are two things. One is obviously this rapid speed of urbanisation and the inability of local governments and societies to keep up and to be able to respond to those needs, to those challenges and the demand. And the second thing is actually the creation of new cities. Because when we look at today evidence and data, what we see is that smaller cities will grow much faster. In reality, we see the large cities will perhaps stabilise at some point. We see the trends that for instance, you may actually reduce its size. So it’s not a uniform process everywhere, because cities are a place where people go because of prospects of living. Right? So incentives. But we do see a tendency of new cities also to emerge in many places in the world. So these new cities and how they will evolve, it will be something very important to observe, to guide, to provide the adequate information, knowledge, experience that have been tried elsewhere and that’s adequate. So that context.

Claudia Romo Edelman (08:31): Many people come to cities to escape rural poverty. You might remember eating my friend from UNICEF, David Anthony, Who did this report about 2030 Africa would look like the youth of the world where we are going to have in one continent, 1 billion new people because people moving to see this and creating not only first cities but second cities and then third cities, and that’s where you start looking at the concentration of people. And the question there is when you’re going to have a lot of young people in one continent like Africa concentrated in cities, you will have to start thinking about design of the cities in a very different way, and also start looking at the consequences for those rural areas about agriculture and who’s going to be producing the food that those cities are going to be consuming.

Edie Lush (09:19): So we need to design cities so that they can take in all of those people, while making their lives better. We have to think about cities organically. We need to design them,

Claudia Romo Edelman (09:29): like an architect designing a building, so that everything fits together and everything is used and reused. Some people call these a circular city, or a smart city. Architect William McDonough calls this cradle-to-cradle design thinking.

William McDonough (09:48): Well, if we look at the point of a city, it is in some respects focused on the idea of citizens because it’s meeting the needs, wants, and loves of the people who live there. So it’s a place for people. And if we start with that and then work our way out, we discover using cradle-to-cradle thinking for example, which would be eliminating the concept of waste as one tenant using renewable energy as powering system, having clean water and places for dignified creative lives. That’s the criteria for cradle-to-cradle. You realise the city built on that premise becomes quite delightful. I wouldn’t call it a smart city, I’d call it a wise city.

Edie Lush (10:42): And how does cradle-to-cradle fit into what you mean there about a wise city?

William McDonough (10:49): With cradle-to-cradle, we look at the world and say there’s biological systems that are powered by the sun and by income from the atmosphere, carbon. And so I think the city of the future is like that. We should look at our own, you know, poop as a resource. That’s where the phosphate is. That’s where there’s carbon and there’s all these various nutrients which we require for nutrition, and we can actually return those to the soil instead of having to go to Morocco for phosphate for example. That’s where all of a sudden you see the city becoming connected to the world of nature and every scale and at every distance.

Edie Lush (11:25): So you’ve spoken about cities being less bad and doing more good. Talk me through what the difference is.

William McDonough (11:33): Humans have been using double negatives for a while now to say something positive. The problem is that if you say, I’m being less bad, so I’m making my city more efficient and carbon or water or something, but if you have the wrong system where you’re polluting the water and you say, I’m going to pollute it less, so pat me on the back and call me good. You can’t, because less is a numerical relationship. Good and bad are human values. So the real question becomes how can I be more good? See that way you look at it and go oh, I really want to turn my sewage into fertiliser that’s safe. Oh well then as you’re designing the city, you wouldn’t combine effluent from textile mills and factories that may be getting polluted to make sure it doesn’t release poisoned water. But on the other side, you want to make sure your water is clean enough to drink. So we’d like to look for more good at the same time as we look at less bad. So definitely be less bad. Certainly in the energy efficiency is less bad, but we might even find ourselves saying, wouldn’t it be wonderful to use hydrogen for thermal requirements instead of carbon based fuels? At this point in history, we know that CO2 in the atmosphere is a toxin. It’s the wrong material, wrong place, wrong dose, wrong duration. There’s nothing wrong with carbon or carbon dioxide. We make it every day. We make it every minute, but human produced carbon in excess of natural system’s ability to work with it in the atmosphere is a toxin. But the fun part is to make your buildings renewably powered. That’s what we tried to do. So we have buildings that produce more electricity from sun during the year than they require. Say, give it to the neighbours. These are energy positive buildings. So then the world’s getting better because we’re behaving like trees.

Edie Lush (13:34): When you’ve written about cities and spoken about them, you talk about replicating the operating system of the natural world. So you mentioned trees there. Can you talk me through the principles of, of how you look at this operating system of the natural world?

William McDonough (13:49): Natural world has exquisite complexity and interdependencies and diversity. So if we think about a city as an organism, in fact, there’s a great quote that I always was delighted by by Claude Levi Strauss.

Speaker 2 (14:10): A city is a congestion of animals whose biological history is enclosed within boundaries. And yet every conscious and rational act on the part of these creatures helps to shape the city’s eventual character, by his form as by the manner of its birth. The city has elements at once of biological procreation, organic evolution, and aesthetic creation. It is both a natural object and a thing to be cultivated. Individual and group. Something lived, and something dreamed.

William McDonough (14:54): So if you have a dynamic system, that’s what nature does and it’s really the more the merrier. So everything is adding to the benefit of the system. The waste of our system becomes the food of the next one, but it has to be optimised to be fabulous. And that means we start designing the products to become the next round of products.

Claudia Romo Edelman (15:20): Design is a big word here. You have to be intentional. Create city systems that act like nature.

William McDonough (15:28):

We designed all our office buildings to be convertible into housing at a drop of a hat. So if the markets change or this building wants to go on for another a hundred years, it could be converted to housing just like that. Those buildings are designed for reuse. And so that’s the circular economy. We can want to keep them. So that’s really the cradle-cradle message; Design safe and healthy for humans and ecosystems first, because the first job of business is do not kill your customers, you know? And then second is you know, design it for a circular economy and mature realisation. And then third is power with renewable energy. Fourth is make sure you have clean water, clean enough to drink. And fifth, make sure people have delightful, creative lives. They’re respected in the process. Social fairness. On the energy front, there will be no one answer. Just do that. There may be one answer here and one answer there. There may be a combination of answers, this for daytime this for night-time, so you don’t just say, I have one solution which is burn carbon 24/7 the rule of the first industrial revolution, once hydrocarbons were deployed was essentially if brute force doesn’t work, you’re not using enough of it. Whereas today we can be much more elegant and so buildings can be designed to heat and cool themselves in local conditions using ancient techniques as a baseline. It’s really fundamental wisdom and then you can add the SITECH wonders to tune them up anyway you want to, but there’s no reason we have to have that while we destroy the world. And so that leads to diversity. Like when we put the world’s largest green roof on Ford motor company factory, you could say it was for the birds and that would be true, but it also saved for $35 million in capital expense because we were using natural systems to purify water on the sites instead of large chemical plants and big pipes. That’s the equivalent of the 4% profit on an order for $900 million worth of cars.

Claudia Romo Edelman (17:45): When we come back, we will talk to an urban designer who says we cannot just think about cities. We need to reconsider the countryside too. But first, this.

Doug Monticciolo (17:59): Hi, I’m Doug Monticciolo, the CEO and cofounder of Brevet Capital Management. We provide financial solutions that brings investors and businesses together to address the needs of governments. Brevet believes that every investment should be 100% responsible. So when we look at an opportunity, our first questions are, is there a lasting solution to a problem? And does it make your community smarter? So every smart community has one thing, at least in common from what we can tell. And that is, it has abundant and sustainable jobs. It’s fascinating to listen to Will McDonough talk about creating smarter cities through circular principles because as investors, you know, it’s kind of what we do. Let me give you an example. We have a waste-to-energy project. You know, we invested in a business that took an abandoned saw mill. It was a town where everybody had been laid off and the community was a bit depressed. And so we took a sawmill and we turned it into a power plant. That power/energy plant that took unrecyclable waste and turn it into power also took that power and turned it into heat and it took that heat and turns it into cement. And that’s important because that cement actually took all the waste from the energy production and made it into better cement while doing it all and every clean and CO2 efficient way. So that’s a business that creates jobs, with stability, gives dignity to its employees and creates a future for the community. And it doesn’t rely on anything really complicated. This is not a fancy financial transaction. No, this is just simply a really good, highly reputable business model. So we believe in creating smarter cities and the jobs that fuel them is a responsible way to invest. At Brevet we’re combining tools, how do you take a sawmill, turn it into a power production plant, and education. How do you run that plant in the way you used to? Kind of think about the saw mill and here’s our capital as a catalyst to create the solutions that are sustainable.

Claudia Romo Edelman (20:29): Welcome back. Edie, you rushed into the studio fresh from a recording.

Edie Lush (20:32): Yes. I just got off the phone from a recording with Samir Bantal who runs a think tank within leading urban designer Rem Koolhaas OMA. So he has some fairly radical ideas and they’re all expressed in a new Guggenheim exhibit about the countryside. So AMO is one of the leading urban design companies, but when you walk through countryside, it feels like you’re waving a big red flag and saying, hang on. We have to think through this urbanisation thing again is that the message?

Samir Bantal (21:13): Cities only represent 2% of the Earth’s surface, which means that the other 98% perhaps is ignored. So there’s much more attention. There’s a almost a kind of single focus on urbanism and on cities while actually the countryside is perhaps the most interesting area to investigate right now, not only as architects but you know as humanity as a total for different reasons. And that’s what we try to show and what we tried to explain in the exhibition.

Edie Lush (21:47): when you walk in to Countryside, there’s a sign that most of the world’s people will live in 2% of the world’s land. And you describe it as absurd and I wonder why you use that word absurd.

Samir Bantal (22:00): If we look at the way our culture looks at our world, it often starts from a kind of urban perspective. And so you could say that in a way this 2% of the Earth’s surface dictates almost the role of the 98% and of course like it’s a, it’s a very charged statement to make. But what we say is that in order actually to live in cities, what we haven’t seen or what we haven’t been able to recognise is that the countryside needs to be structured and organised on a scale that we’ve never seen before.

Edie Lush (22:39): So I wonder, since cities are growing at an unsustainable rate, what are the changes needed in the way we think about living in an urban environment?

Samir Bantal (22:49): There is a price to pay for our life in the city and that price is often paid by the countryside. So whether it’s farming on a large scale, whether it’s a food production with HR energy harvesting, all of that happens mostly in the countryside in large areas for which we basically give up sometimes nature just to sustain our way of life in the city. And the effects of that, because it’s all remote, are not felt directly by people. And one of the things for example that we found was that in Reno, Nevada, the kind of digital life that we have and whether that’s on Facebook or through Google or whatever actually also has a physical representation. And this physical representation is large warehouse type of buildings scattered around in beautifully pristine landscape where still wild Mustangs are running around and grazing. But that is actually a physical representation of the internet. We called it the back office of the internet. We started to investigate what does this mean? Is there a way in this, how this has been incorporated into the landscape? Because teams to, kind of, urban planning without an urban planner involved, it seems as if it’s an architecture without architects involved. And it seems beautifully almost like designed interiors without an interior designer involved. So is this first of all a kind of realm that we as architects need to be aware of and should explore, but is it also a way for us to understand what the consequences are of our lives in the city? One change also would be to reconsider the countryside also as an area for progress and modernisation and forward thinking rather than that this is solely the role of the city. And so I think if we’re able to tell that story and to recalibrate almost the image of what the countryside is, then we might be able to have another option or another idea of how to plan and how to design our communities and therefore our planet.

Edie Lush (25:22): So I wonder what you’ve learned from your research that might offer some fresh thinking on the city of the future.

Samir Bantal (25:29): One of the things is the role of planning, and I think this is also what we’re showing in our exhibition in the 20th century and either through democratic or non-democratic regimes have always had a sense of let’s say, importance of the countryside. I think Europe is struggling with a kind of emptying hinterland. The countryside is emptying, it’s decreasing in terms of population and often we still see that planning is focused on making cities more viable, more diverse and more et cetera, et cetera. China, on the other hand, it has a kind of strategy into identifying let’s say five typologies of rural life, five typologies of villages, and tries to find a way in how these five typologies that are still to be found in the Chinese countryside have a kind of sustainable future. One example is that some villages are almost remodelled to become like open air fulfilment centres. So production is centralised and this is production not only farming but also like a furniture for example. And through a kind of training of farmers and local producers in remote areas by companies like Alibaba, people in remote areas are now connected to the internet and eCommerce and are able to sell their products even though they are very remote to people who live in the city. So this is a way that China, for example, tries to accommodate something like eCommerce or something like economical, viable future on an area that, for example, in Europe has almost been given up.

Edie Lush (27:21): So finally, there’s a quote in the promotion for the exhibition that we really liked. It says, the countryside is now the site where the most radical modern components of our civilisation are taking place. So I wonder what we learn from that as our cities face these challenges.

Samir Bantal (27:40): We’ve now reached the moment where the story of the city is, is mainly about comfort, security and safety. And so that anything that we do as to accommodate this, the smart city, which is a very interesting kind of connection between the market economy or the market thinking and a new Silicon Valley technology actually is not pushing any boundaries further. It’s again, trying to fulfill the idea of safety and comfort. As a result, cities are not very much progressing or developing. I mean the, the model of a city is now becoming a formula that is copied and repeated globally. So cities start to look like each other as they start to behave like each other because they all work according to that formula. So to what extent is there still space for a radical ideas or new forms of living, new forms of working, new forms of energy production? What we’re seeing is that actually these issues are taking place in the countryside and are taking place in a much faster and a much more radical spirit. And is there a future foreseeable where the city can actually learn from this more agile form of thinking?

Edie Lush (29:12): Samir Bantal and Rem Koolhaas are presenting ‘Countryside’ at the Guggenheim museum in New York through August. Claudia, I want you to go see that exhibit.

Claudia Romo Edelman (29:19): 1000%.

Edie Lush (29:23): Underneath everything is the question we began with; Our vision of the future. I asked Bill McDonough for his vision. And when you imagine the city of the future, what is it? Do you have a, a utopian, a dystopian vision or, or something else?

William McDonough (29:38): Designers are inherently optimistic by disposition, because we wake up in the morning intending to make the world better. So I guess utopian more than dystopian in terms of intention, but there’s also this kind of thing that is now referred to as sunny pessimism. Best described, I think by F Scott Fitzgerald in an article in Esquire, in I think 1953 where he said a sure sign of a high intelligence is the ability to hold two contradictory ideas in one’s mind at the same time and not ceased to function. So in a way it’s like you can see that the entire situation is hopeless, but we still strive to make it not so

Claudia Romo Edelman (30:35): Well I think that that was amazing for me, Edie, in the 25 years working in global organisations, it was the cities that had the power at the very, very end.

Edie Lush (30:44): Tell me about that.

Claudia Romo Edelman (30:46): For example, working for the global fund to fight AIDS, tuberculosis and malaria, we had an agreement with certain government and they agreed on imposing certain policies and certain actions towards prevention of AIDS because the president can just go ahead and say this is what we’re going to do. But it is a mayor of a city that has the decision making power about like his own funding and his own money. So you might have a federal discussion and a national discussion, but unless the mayor is on board on it, the city wants to do that, a priority is not going to happen. The issue of course, is that while they have a lot of power, they never have their amount of budget because they don’t generate taxes on the road. At the end of the day Edie, in order to advance the global goals, we need to think of cities as key players that will take the decision and move that forward.

Edie Lush (31:36): And I think what’s so important is that rapid urbanisation that we have spoken about, depending on how you define urban, that’s about 4 billion people living in cities, three and a half billion living in rural areas. But demographers say that virtually all the population growth in the years ahead will be in cities. So by 2050 there’ll be 7 billion people living in cities and still about 3.5 billion living in rural areas.

Claudia Romo Edelman (32:05): Wow, that’s so massive. And we, we, I, I don’t think that we have started actually grappling with Asia, right.

Edie Lush (32:11): Part of it is slums, right? A third of all city dwellers live in slums, favelas, makeshift homes. In some places like India, it is getting better, but in other places conditions are still deteriorating.

Claudia Romo Edelman (32:22): And that’s where design matters, and I’ve seen a number of people using their architectural knowledge and thinking to try to meet with the SDGs, 11 and tried to see how you actually develop a place that can provide a dignified leaving at the same time making it echo and have less usage of energy and so on. I think that this is an exciting moment that we should follow it more carefully.

Edie Lush (32:47): What you’re saying there about designing, that’s part of planning and that’s the message all the way from Walt Disney at the start through to Samir, is that we can plan for it. We can think this through. Cities are what we make them.

Claudia Romo Edelman (32:59): Facts an actual city facts. This is the time in every one of our episodes, we give you the three facts that you can show off with your mother-in-law at dinner and we give you the action so that you can actually implement something good. So in this episode, Stan Stalnaker, a friend, a very dear friend and partner of the Global Goalscast and the founder of Hub Culture.

Stan Stalnaker (33:28): Hi, I’m Stan Stalnaker from Hub Culture. Thanks for having me today. I’m here with three facts and three actions related to SDG 11: sustainable cities. Fact one: according to UN environment, today over 700 million people live in an urban slum, which is almost one in three city dwellers, but economic dynamism is possible in these areas. I just returned from Rio de Janeiro where Vidigal, a famous favela, is transforming into a hotspot for Airbnb rentals. The digital economy is beginning to reach these areas. Fact two: rapid urbanisation is a new experience for humanity. In 1900 only about 16% of the world lived in cities. Today it is 55% and headed higher with over 4.13 billion people living in urban environments today. Fact three: virtualisation is an economic powerhouse for sustainable economic development in urban areas. By 2025 the global market for virtual goods is expected to reach 189.7 billion US dollars, which means that workers will be able to earn incomes in new ways through virtualisation without consuming physical resources in the same way. This shift points toward economic enrichment through digitisation regardless of your physical location. And there are also three actions you can do. Number one, make your community carbon positive. We need wise cities to be carbon positive. The only way to reach the 1.5 degree imperative to avoid the worst effects of climate change is to make sure new developments in cities are not just carbon neutral but carbon positive. This means they should generate more energy than they consume through renewable sources like solar, and in so doing become an energy contributor instead of an energy consumer. This is now possible if we build new buildings with consideration and seek to renovate and improve existing structures that are already existing. Number two, connect and deploy digital identity. For urban city dwellers, access to a digital identity owned by the individual is a crucial 21st century human right. With it, as an urban citizen, you’ll be able to access more goods, services and opportunities through the virtual world. You can obtain a digital identity and become a digital citizen through Hub ID, our service, or research other global initiatives for global citizenship programs including the global citizen forum, Estonia’s digital citizen project and even blockchain related initiatives like Colony or Bit Nation. There are many options emerging for virtual digital citizenship. And finally, number three, if you want to be part of building a future city and support restoration of the Amazon rainforest, you can. Hub Culture is busy working on Hub Culture; Emerald city. It’s a new virtual city that is currently being built online, but it’s also funding the protection of real world Amazon rainforest as part of its mission. You can become an Emerald city citizen and learn more about this exciting new mission at hubculture.city. Thanks a lot guys.

Edie Lush (36:47): Thank you very much Stan, for those facts and actions. Before we go, we want to share more on our partner Universal Production Music and their initiative to introduce more diversity into the production music world. They teamed up with She Said So, an international and diverse network of women who work in the music industry along with the support of She is the Music, a nonprofit organisation that endeavours to increase the number of women working in music, to find female identifying composers and artists around the world to feature on the release of 100% her album, which is now live on the universal production music website and Spotify.

Claudia Romo Edelman (37:26): Out of 470 submissions, 10 winners were selected across the globe from France to Turkey, Australia to Sweden. 100% Her is a serene soundscape of smooth synths, vocal loops, and textures, so full strings and with just the right balance of bouncy and brooding baselines.

Edie Lush (37:48): Wow. All 10 tracks were composed, mixed and mastered by women. A huge feat for music as this seldom occurs within the industry. We’re going to hand over now to Áine Tennyson, talking with Kate Lloyd, who’s one of the winners and discover her story and what it means to be part of the 100% Her album.

Áine Tennyson (38:08): Today, I’m here with Kate Lloyd and she’s going to tell us a little bit more about herself and how she got into music.

Kate Lloyd (38:17): I am a composer and producer and I write various electronic music, some cinematic and orchestral as well. And I got into music from a young age really, started learning to play the piano from quite a young age and then just started writing songs on my own. They were off. I went to the Leeds College of Music and I did my Btec on music technology there. And then from then on I went to do my BA in music production, so I started learning the craft of sound engineering and producing and mixing.

Áine Tennyson (38:46): What kind of music style and genre do you prefer to create?

Kate Lloyd (38:51): I think I probably prefer the electronic genre and specifically more downtempo. So I’d always followed artists when I was growing up like Moby and Röyksopp, massive attack and that was the sort of thing that inspired my sound now I suppose so, if I had to choose, that’s probably what I always default to writing.

Áine Tennyson (39:12): How did you find out about the 100% her campaign?

Kate Lloyd (39:16): Not long before Christmas, I think it was around September time, the alumni coordinator at Leeds College of Music, they were in touch with me and they’d asked to write an article about my career and what I’d been up to, and he mentioned this campaign that Universal were doing and he said, okay, I don’t know if you’ve seen this, but I thought of you immediately because they’re looking for specifically female electronic composers and producers. And I clicked the link and I just thought, Oh my God, it just felt like a bit of a sign. So I clicked through and I read about the brief and what you guys were after. I just thought absolutely. That’s something I really want to go for. So yeah, that’s for Dav at Leeds College of Music. Thank you so much for sending me that link. You’re a legend.

Áine Tennyson (40:00): Tell me, how did it feel when you find out that you were one of the final 10 selected to be on the 100% her album?

Kate Lloyd (40:09): Uh, I was buzzing like so made up. It was just the best news when I first got the email that I’d been shortlisted. I mean my heart was already racing at that point and I was like, Oh my God, this actually might happen. And then when I finally was told that I’d made it onto the album, I just felt so proud. It’s just such an achievement. Everything behind the campaign is something which I really support anyway. Being a female in the music industry, especially being a producer-composer, and to be picked out and recognised as that, it was just a true celebration so, I feel extremely grateful to be part of the album.

Áine Tennyson (40:42): Did you know much about production music before and have you ever worked on any production music previously?

Kate Lloyd (40:49): Yeah, so I started getting into writing production music around a year and a half, two years ago. And it felt like a good idea to diverge what I was doing separate to what I’m doing as an artist. So I started writing for small production libraries. I write various different music for them, mainly electronica stuff, but it’s different to what I do as an artist. But yeah, so I really enjoy writing production music. It’s good. It’s a really good angle to get your music out there even further.

Áine Tennyson (41:20): So what would you say your next moves are going forward?

Kate Lloyd (41:24): I’d like to keep on writing more music for production libraries, absolutely. And get some more contracts with different companies. That would be really good. And then as an artist, I write under the name Klloyd and I’d like to start gigging more and putting more stuff out there under that name as well. Just see what happens. Kind of hoping to write an album by the end of 2020 so watch this space.

Áine Tennyson (41:49): Thanks Kate. And he is a little preview of Kate’s track solitude.

Claudia Romo Edelman (42:37): The 100% Her album is now out on the Universal Production music website and on Spotify. Okay, Edie. Thanks to all our guests and to you, our listeners.

Edie Lush (42:48): Please like and subscribe via Apple podcast or wherever you listen and follow us on social media at Global Goalscast.

Claudia Romo Edelman (42:56): See you next time.

Edie Lush (42:58): Adios!

Claudia Romo Edelman (42:58): Bye.

Michelle Cooprider (43:04): Global Goalscast was hosted by Edie lush and Claudia Romo Edelman. We are editorial gurued by Mike [inaudible]. SKUs. Editing and sound production by Simon James. Our operations director is Michelle Cooprider and our interns, Brittany Segura and Tarryn Renne. Music in this episode was courtesy of Universal Production music, one of the world’s leading production music companies, creating and licensing music for film, television, advertising, broadcast, and other media, including podcasts. Original music by Neil Hale, Angelica Garcia, Simon James, Katie Crone, and Andrew Phillips. This episode is brought to you by Brevet Capital Management, providing financial solutions that bring investors and businesses together to address the needs of governments. Thanks also to CBS News Digital.

Breaking the Fossil Fuel Habit: Just Say No or Buy Shell?

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We must end our dependence on Fossil Fuels. “There is no choice,” Claudia Romo Edelman says. But it is not as simple as just stopping, experts explain in this episode, produced in cooperation with the Alphaville blog of the Financial Times. Eighty percent of our energy today comes from Fossil Fuels, explains Izabella Kaminska, editor of Alphaville. If we just go cold turkey, or even transitioned too suddenly, the global economy would shudder. That, in turn, would push other important goals out of reach and cause worldwide disruption and potential political upheaval. 

Claudia and co-host Edie Lush frame this challenge in terms of the Sustainable Development Goals: How do we achieve Goal 13, Climate Action, while also moving toward Goal 1, eradicating extreme poverty or Goal 8, decent work and economic growth? To find answers, they speak with experts who are working on the transition from fossil fuels. 

Adam Matthews, Director of Ethics and Engagement for the Church of England Pensions Board, describes the Transition Pathway Initiative (https://www.transitionpathwayinitiative.org), which assesses corporations on how effectively they are moving away from Fossil Fuels. Investors like the Pensions Board can then increase their investment in companies that are part of the transition while withdrawing from those that are not, Matthews explained. For example, Royal Dutch Shell makes the list of recommended investments while ExxonMobil does not, Matthews said. 

Izabella Kaminska shares an interview with the iconoclastic environmentalist, Michael Shellenberger, who says that Nuclear power will be an essential component of any plan that maintains adequate power supplies while reducing greenhouse gas emissions. Claudia says it is important to have open conversations with all options on the table.

Facts and Actions are presented in this episode by the United Nations Development Programs Senior Climate Advisor, Cassie Flynn. The UNDP has just launched Mission1point5 (https://mission1point5.org/us), a mobile game that educates people about climate policy and provides a platform for them to vote on the solutions they want to see. Flynn said these results will be presented to world leaders later in 2020.

Featured guests

Michael Shellenberger

Michael is considered a “climate guru,” “North America’s leading public intellectual on clean energy,” and “high priest” of the environmental humanist movement. Michael has been an environmental and social justice advocate for over 25 years. In the 1990s he helped save California’s last unprotected ancient redwood forest, and inspire  Nike to improve factory conditions in Asia. In the 2000s, Michael advocated for a “New Apollo project” in clean energy, which resulted in a $150 billion public investment in clean tech between 2009 and 2015. Currently, is the President and was the Founder of Environmental Progress promoting pertinent changes to help progress the future of climate change.

Adam Matthews

Adam is the Director of Ethics and Engagement for the Church of England Pensions Board, as well as Co-Chair of the Transition Pathway Initiative and a Board Member of the Institutional Investors Group on Climate Change, (IIGCC).  He is also the co-lead, on behalf of CA100+, for engagement with Royal Dutch Shell that led to the 2018 joint statement on climate targets agreed between Shell and institutional investors. Following the Brumadinho Tailings Dam disaster, Adam is co – lead of the Mining and Tailings Safety Initiative with John Howchin, from the Swedish Ethics Council. He also represents the Principles for Responsible Investment as a co – convenor of the Global Tailings Review. Adam founded and now Co-Chairs the Transition Pathway Initiative (TPI) an asset owner-led and asset manager-supported global initiative which assess companies’ preparedness for the transition to the low carbon economy (and publishes this through the London School of Economics).  Adam is also the lead for the Church of England on the Mining and Faith Reflections Initiative (MFRI) a forum that convenes dialogue between mining company CEO’s and Church leaders. Adam also serves as a member of the Royal College of Physicians Investment Advisory Board and on the Pension and Lifetime Savings Association (PLSA) Stewardship Advisory Group.

Cassie Flynn

Cassie Flynn is the Senior Advisor on Climate Change in the Executive Office of the United Nations Development Programme (UNDP). Cassie is an internationally recognized expert on the international treaty negotiations on climate change and provides advice to countries on how to develop and fulfill their pledges under the Paris Agreement. In 2017 – 2018, she served as a senior advisor to the Prime Minister of Fiji in his role as COP23 President. Prior to UNDP, Cassie provided strategic advisory services on climate change and sustainability to national, state and local governments, international organizations, multi-billion dollar companies, and civil society groups. Cassie also co-founded ioby.org, a non-profit to help build stronger, more sustainable neighborhoods. She, along with her co-founders, won a Jane Jacobs medal for her work with ioby.org. Cassie has also advised numerous creative media projects such as the film Angry Birds, television show Incorporated, and music project Happy Sounds Like. Cassie earned her Master’s degree from Yale University and undergraduate degrees from Bowdoin College. In 2011, Cassie published “Blending Climate Finance through National Climate Funds,” a guidebook on designing and establishing national funds. In 2013, Cassie published “South-Originating Green Finance: Exploring the Potential.” In 2017, she was named the 13th most influential person on climate change by Onalytica.

Izabella Kaminska

Izabella Kaminska is the editor of FT Alphaville. She joined FT Alphaville in October 2008, which was, perhaps, the best time in the world to become a financial blogger. Before that she worked as a producer at CNBC, a natural gas reporter at Platts and an associate editor of BP’s internal magazine. She has also worked as a reporter on English language business papers in Poland and Azerbaijan and was a Reuters graduate trainee in 2004. Everything she knows about economics stems from a childhood fascination with ancient economies, specifically the agrarian land reforms of the early Roman republic and the coinage and price stability reforms of late Roman emperors. Her favourite emperor is one Gaius Aurelius Valerius Diocletian. She studied Ancient History at UCL and has a masters in Journalism from what was then the London College of Printing.

Special thank you to:

Transcript

Adam Matthews (00:01):

Is there a path for the likes of a shell or BP to transition? That means that yes, they are producers of oil and gas at the moment, but are they able to reshape their business to become a very different company in the future? Where, those companies are not doing that and playing that constructive role. Then I think you quite clearly got to ask yourself, is it right to remain invested? If you don’t believe that that company is going to change,

 

Izabella Kaminska (00:26):

It’s not as easy as just divesting because you don’t want to kill the patient along with the disease.

 

Michael Shellenberger (00:33):

Yeah. I have a very basic physical and moral view of energy that I think are easy to understand, which is that uranium using nuclear is better than burning natural gas burning natural gas is better than burning coal and burning coal is better than burning wood.

 

Claudia  (00:57):

Welcome to the Global Goalscast!

 

Edie  (00:59):

The podcast that explores how we can change the world. In this episode, breaking our fossil fuel habit.

 

Claudia  (01:05):

We must do it. There is no choice but how do we do it without economic disruption that could be as damaging as the climate catastrophe that we’re trying to advert.

 

Edie  (01:17):

Today we’re going to be talking about transitioning off carbon. How do we do it quickly but also safely and fairly? We will speak with three real experts on transition pathways.

 

Claudia  (01:29):

And I am super impressed with the people that we are having in the podcast today. You and I, their listener might not agree with everything they say, but each of them has really thought about the next 10 to 20 years in a deeper way and it is good for us to be able to debate and dialogue.

 

Edie  (01:47):

For sure. We’re going to hear from the man in charge of investing the pension funds of the church of England, a leading force in green investing.

 

Claudia  (01:55):

And we will also have an environmentalist who’s viewed by some others as heretic because he says he sees no way to core of climate change without nuclear power.

 

Edie  (02:05):

And when we come back we’ll be joined by a special guest, a financial times journalist who’s helped us put this episode together. She is the editor of the FT’s Alphaville financial and markets blog.

 

Edie  (02:17):

I can’t wait to talk to her and we will right after this.

 

Michelle (02:23):

Thanks to CBS news digital and Universal Production music.

 

Claudia  (02:37):

Welcome back. I’m Claudia Romo Edelman.

 

New Speaker (02:39):

And I’m Edie Lush. Claudia, welcome to season four!

 

Claudia  (02:43):

Edie can you believe it?

 

Edie  (02:45):

It’s exciting!

 

Claudia  (02:46):

I know our third year of the Global Goalscast! I feel the world is really listening.

 

Edie  (02:54):

I know! I was also thrilled, by the way, when capital.com called us influential. I think if we are at all influential, it’s thanks to all of our dear listeners.

 

Claudia  (03:06):

We do have a very influential audience, Edie, those that care that are in positions of power, the decision makers, but also the people that are going to take these forward to our audience is a very influential audience. And particularly those of you who have listened and gotten more involved in the challenge of achieving the sustainable development goals.

 

Edie  (03:29):

And today we’re going to talk about the biggest challenge of all: freeing the world from fossil fuels. Fossil fuels powered us to the world we have today. There are so baked into everything that removing them is a huge task.

 

Claudia  (03:44):

Which is why our commitment to including everyone in the conversation is crucial. This podcast is produced by We are all Human. We are all Human is inclusive we need anyone and everyone to play a role and when bringing the voices that should be here to the equation and to say these in terms of the sustainable development goals or SDGs is how do you achieve the global goal 13 which is climate action while also achieving global goal one: eradicating poverty or goal eight: decent work and economic growth.

 

Edie  (04:19):

So to help us take on this big question about how to transition away from carbon, we turn again to our colleagues at the financial times. Delighted now to be joined by Izabella Kaminska, the editor of the FTS Alphaville blog. Welcome.

 

Izabella Kaminska (04:32):

Hello. It’s really nice to be here. Thank you for having me.

 

Claudia  (04:35):

Great to have you, Izabella. Now you are more than just a great guest. You’ve actually helped us make this episode and it all began with an item you wrote for the Financial Times Alphaville blog, isn’t it?

 

Izabella Kaminska (04:50):

Yes, exactly. Just a bit of background. Alphaville is the stubbornly contrarian end of the FT, we’re the finance and markets blog has as mentioned and a bit to stay true to our name and give investors something called alpha outperformance. We’re always interested in exploring what investors are missing right now. Hence we end up being contrarian. The big investment trend now being ESG,

 

Claudia  (05:11):

Iza are we know what we’re talking about, what, what is ESG, what does ESG stand for.

 

Izabella Kaminska (05:16):

ESG stands for environment, social and governance investing, which is all about imparting those values into the investment space.

 

Claudia  (05:25):

So tell us about the blog that you wrote.

 

Izabella Kaminska (05:27):

It was just about sparking the debate and it was related to thinking about the potential social and economic damage that can happen if and when we just bow down to the immediate demands of say, climate activists. Because really climate transition is a balance. It’s a balance between maintaining the economy as it is and getting rid of off fossil fuel addiction. But if we move too quickly, the big risk is that we induce poverty or we create a sort of massive deterioration and living that ironically only makes the environment even worse

 

Edie  (06:00):

And this is all happening in a week or in a few weeks when there’s a lot going on. BP has announced that it will be carbon neutral by 2050. Delta announced that it would be the first U S airline to go carbon neutral,

 

Claudia  (06:13):

And also the KKR, Edie, launching a $1.3 billion impact fund. And part of what we will share this episode is how to keep track and how to distinguish between real transition and well, uh, not.

 

Edie  (06:29):

So Izabella, let’s get the big picture from you. Why can’t we just say no to fossil fuels?

 

Izabella Kaminska (06:35):

It’s not as easy as just divesting because you don’t want to kill the patient along with the disease. Just think about the Brexit debate. The Brexit debate was all about how we would be opening the door to self-imposed economic damage because of limiting our global supply chains and all these sorts of things are actually instrumental and pivotal in the in the fossil fuel economy. So if we just turn around and say no to that, there is a really big danger that we decrease living standards for everybody that can create all sorts of societal responses that include mass protests, huge amounts of economic destabilization in general. We obviously have to do something about climate change that is not negotiable, but we must also think down the line in terms of what the unintended consequences are. We can’t just think immediately there is going to be an upside from just boycotting BP.

 

Edie  (07:32):

So we have to think about lowering emissions quickly while maintaining economic growth, especially for those countries that you mentioned that are starting to grow faster and pull themselves out of poverty.

 

Izabella Kaminska (07:44):

The real challenge is to find a solution that allows us to have both and a lot of people out there think that maybe the pathways is going more towards nuclear options or you need that big moonshot, some sort of innovation that hasn’t yet happened. As far as the current complex of renewable technologies, it’s clear they’re there, they’re available, they’re actually at the moment too much capacity of solar and not enough demand for it. So from that perspective, it is the question of how do we achieve the transition without necessarily hurting the public in such a way that it puts the clock backwards.

 

Claudia  (08:20):

I love the way that you put it, of not killing the patient while you’re killing the disease. So one of the people we spoke to is Adam Matthews.

 

Edie  (08:30):

I went to see him at the offices of the church of England in beautiful Westminster London in the pouring rain. Adam is head of ethics and engagement for the churches pension board.

 

Adam Matthews (08:43):

We are pension fund and our responsibility fundamentally is to the 40,000 beneficiaries that we have, which are largely members of the clergy to provide a pension for them to retire.

 

Edie  (08:53):

I asked him to explain the investment choices he’s making, balancing the hopes of these retirees with the huge transition the world must make from fossil fuels. In other words, a microcosm of the challenge that we all face.

 

Adam Matthews (09:06):

Well, I suppose my starting point is can a, an oil and gas company transition consistent with the science and the economics of the Paris agreement? Is there a path for the likes of Shell or BP to transition? That means that yes, they are producers of oil and gas at the moment, but are they able to reshape their business to become a very different company in the future? Because at the moment you have a very significant part of the global economy fueled by oil, gas, thermal coal. A growing part of it is supported by renewables, but for us to shift from where we are today to where we need to be, you’re going to need to see companies shift the way that they provide energy into that system. Now if a company comes to me that says, right, okay, we acknowledge that we provide at the moment oil and gas, but we see a role for us to be able to transition from that to start to reduce that contribution of oil to start to transition through gas into renewables and other ways of supporting the energy grid. Then if that’s credible, if it lines up with the science, the economics, then I think that’s an a legitimate path the company can take.

 

Claudia  (10:10):

So to say these another way, you do not just abandon entire industries in an instant. You look inside it industry to separate good corporate citizens from, well not so good corporate citizens. So to do that Adam Matthews and colleagues have created a tool called the transition pathway initiative that any investor can use.

 

Edie  (10:33):

In fact, anyone can use it. It’s very cool. So if you go to their website, you can see who’s starting to make changes, who is aligned with the Paris accord, like Iberdrola the utility company and who isn’t like interestingly enough, Berkshire Hathaway,

 

Adam Matthews (10:48):

we have a range of ways in which we can sort of make interventions, align our investments, incentivize and I think tools like the transition pathway initiative provide a lens for asset owners in particular to understand the transition, to be able to identify which companies within those sectors are transitioning, which ones aren’t, and to really start to sort of use the tools that we have at our disposal be their stewardship one such as our votes on directors, filing of shareholder resolutions or actually reallocating our capital to other companies because I think there’s multiple interventions to be made as asset owners. I think we’re quite uniquely placed to make a number of them and to work in partnership with others, governments, companies, et cetera, wider society and trying to sort of shift at a level that’s related to the the scale of the challenge here. I lead on the engagement of Royal Dutch shell and I do that on behalf of the climate action 100 network, which is a 42 trillion coalition of investors wanting to see companies transition and there we’ve used the TPI tool to really have a very detailed deep discussion with Shell about what’s their path of transition, how do they change from fundamentally an oil and gas company to become an energy provider of the energy solutions for the future market that will exist that will be a low carbon one.

 

Edie  (12:07):

Adam Matthews gave me a sense of the scale of the challenge and its importance. If you add up all the actions of all the public companies, they blow right through the Paris agreement goal of holding temperature increase below two degrees Celsius.

 

Adam Matthews (12:21):

We’re looking proactively for positive investments, ones that are in the low carbon transition in infrastructure. That is part of that transition, but also looking at the way in which we sort of invest through things like our passive investments that simply track the market. Well, the market at the moment is a 3.8 degree market as the bank of England governor publicly warned earlier this year. So if we just track that market well we’re tracking and we actually reinforce in a world that really our beneficiaries don’t want to retire into and doesn’t suit our financial needs.

 

Claudia  (12:55):

So instead of tracking the market and reinforcing a 3.8 degree increase in global temperatures, the church is following an index fund that takes climate into account.

 

Adam Matthews (13:07):

We’ve put 600 million pounds of our passive investments from the pensions board into that index to demonstrate it is possible to use forward looking data on companies to differentiate which ones are transitioning, which ones aren’t. And excluding those from the index that haven’t set targets or are not responding to the requests for them to make such targets. And so for us, we’ve begun that process of differentiation and we’ve signaled that passive investments doesn’t mean that you’re passive in your responsibilities and that you can take action. And so I think there’s a multitude of ways that we sort of intersect direct engagement. The way that we align some of our finance, the way that we can incentivize by trying to find positive investments and then the last one I’d say is the way that we intersect with public policy. We’re looking at the way companies lobby through their industry associations and we want to see consistency in that because we think is a key interface with the nature of the regulatory environment that needs to be as ambitious as possible but is constrained by negative lobby and of industry associations.

 

Edie  (14:06):

The detail captured in the transition pathway initiative is fascinating. You can look at an industry and see how well it’s aligned with climate goals. Oil and gas, pretty bad, shipping on the other hand, much better, but what’s even more important as Adam explained is that you can single out individual companies within an industry

 

Adam Matthews (14:26):

Where those companies are not doing that and playing that constructive role, then I think you’ve quite clearly got to ask yourself, is it right to remain invested? If you don’t believe that that company is going to change. And for us tools like the transition pathway initiative is provided in a way to really start to differentiate between those that are starting to change their businesses very fundamentally with those that aren’t. And I draw the contrast between the likes of shell, BP and the likes of Exxon and Chevron where quite clearly you’re seeing some moving and some quite simply resisting. And for us we’ve started to differentiate. We’ve started to reallocate our investments away from those companies so we no longer hold Exxon. We no longer hold Chevron because we don’t see it at the moment that they’re part of the transition. And I think you’ll see increasingly investors move in that way. What we’ve wanted to do really was to have a credible, transparent, academically rigorous way of being able to differentiate which companies are moving in line with the transition and which aren’t. And so the index we created differentiates basically companies that are set in those long term targets and those that don’t. And then it sort of will reward a company that sets a net zero target and actually double the investments. So a company like Iberdrola in Spain gets double the investments as a result of that index a company like Exxon that doesn’t have targets that doesn’t disclose to TPI isn’t included in the index.

 

Claudia  (15:51):

That is quite bold, this index. And so one of the big announcements in the last couple of weeks was about BP and now seeing that they are going to be net zero. Lexicon alert! That means carbon neutral by 2050.

 

Adam Matthews (16:06):

There’s a lot of detail to be filled in and we’re still in dialogue to understand exactly how much of all of their activity is covered by these new commitments. But my expectation is that when there’s a new assessment by the London school of economics TPI team, that this potentially puts them in as a company that could become investible from the index. But we need to go through that independent academic process that’s led by London School of Economics.

 

Edie  (16:29):

To be clear. It’s not just the church deciding if BP is joining the ranks of the righteous, but there’s an independent group of sharp pencils at the London school of economics making these assessments.

 

Claudia  (16:41):

Yes, it had to be the LSE London school of economics. That’s my Alma mater!

 

Adam Matthews (16:47):

And I think we’re in a very new phase. It’s going to be those companies that are making the commitments so the ones that investors are going to work with and you’ve actually got and got this sort of alignment of interests as a pension fund along with many other pension funds that we work with. We’re committed to seeing net zero achieved by 2050. We know we can’t achieve all of that by ourselves across multiple asset classes, across the changes that need to happen in society. You’ve got companies like Shell equally acknowledging that they need to make longterm commitments and BP net zero commitment. We have a mutual interest and an aligned interest of making interventions now to drive the transition together in certain ways and those companies making those commitments become partners in that space. And I think companies like Exxon are exempting themselves from that new in effect, collaborative, very different world that I think you’ll see finance aligning to very significantly and potentially very disruptively for a company like Exxon.

 

Claudia  (17:42):

Many oil executives defend their business by saying they are still serving of the mind. Adam Matthews addressed that directly.

 

Adam Matthews (17:52):

Lots of the sectors that demand energy, shipping, aviation, cars, freight, these are all demand side drivers of the energy that these companies provide. If those that are driving the demands start to change, well the new oil and gas sector has gotta be responsive or they’re going to be providing things that people don’t want. And I think the whole focus on the engagement on the investor side, on the sort of finance center has got to shift onto these demand side drivers and really working with them on what is their net zero carbon pathway. How can you basically decarbonize freight traffic across Europe or within key countries? How does that happen? What needs to be put in place in terms of infrastructure? What are the technologies that are needed and how can those companies that have started to move as the energy producers in a positive way and set in similar ambitions, how can they work in partnership with the truck companies?

 

Edie  (18:52):

Izabella, you made an interesting observation in Alphaville the other day that divestment can actually undermine climate action rather than foster it. Tell me about that.

 

Izabella Kaminska (19:02):

Well, it’s in response to all these activists sort of coming along and demanding everybody drops investments immediately, but the topic of divestment being controversial has been around for ages. When I was at the UN climate finance talks in 2015 it was already understood then, that perhaps it’s not the best pathway because actually you’re, you’re having to sell those assets to somebody. In many cases, you’re selling those assets to opportunist market players who are not so interested in climate, don’t have the same responsible investing parameters around them. Therefore, are you really helping matters? In the long run, you could say, well, you know, they are starved of financing these bad actors through divestment and we’ll wind up because no one will finance them. But I would say that’s a really risky attitude because if it was that easy to starve out bad players, we would have solved the drug problem by now. Illegal drugs get financing, even though officially no one’s supposed to be financing them and the assets don’t go away, especially the operating ones. So if it really comes down to it, it’s a question of who then buys them and more likely it’ll be the rushes or China’s that come in and acquire these assets. Then you get a regime that takes ownership that doesn’t care at all about de-carbonization.

 

Edie  (20:16):

So what do you make of the church of England’s method?

 

Speaker 4 (20:19):

I think it’s a really logical method. I was really struck by the point that you have to stick with these companies and only if they’re not prepared to change, then you leave. It really reminds me again of the Brexit argument. I mean, we hear all the time that.

 

New Speaker (20:34):

You just can’t get away with it!

 

New Speaker (20:34):

Obviously it’s a universal truth that is usually better to stay in a club so that you can help influence that club. So just leaving is not the right policy. That said, I think what the church of England, the good point they make is eventually you get to a point where perhaps you can’t influence that body and then you can threaten to leave and hopefully through the negotiation of threatening to leave you, you change behaviors.

 

Claudia  (20:58):

Hmm. Now Iza I’m just like going to Latinized your name.

 

Izabella Kaminska (21:03):

It’s, fine!

 

Claudia  (21:07):

Tell us you brought something with you, haven’t you like a new voice to the table.

 

Izabella Kaminska (21:11):

That’s right. Some FT colleagues and I recently chatted with a rubber iconoclastic environmentalist. His name is Michael Shellenberger and his views on the pathway to a low carbon economy diverge in several ways from mainstream environmental thinking.

 

Michael Shellenberger (21:27):

I have a very basic physical and moral view of energy that I think are easy to understand, which is that uranium using nuclear is better than burning natural gas, burning natural gas is better than burning coal and burning coal is better than burning wood. And that, what happens when you go from wood to coal to natural gas to uranium is you’re using a fuel that’s more energy dense, meaning there’s just more energy per unit of matter per mass. And you’re also decarbonizing, you’re also reducing a bunch of conventional pollutants. So if you go from coal to natural gas, you basically eliminate most conventional air pollutants by doing that and you cut your carbon emissions in half. If you go just from wood to coal, we think of coal is super dirty, but if you go from wood to coal, you move the smoke out of the house, right? And so coal might be very dirty, but it’s cleaner than burning wood or dung in your home and breathing the toxic air, which kills about 4 million people a year.

 

Izabella Kaminska (22:24):

And it’s that logical progression on energy that leads Shellenberger his provocative views.

 

Michael Shellenberger (22:30):

In the early two thousands I became very concerned about climate change and thought that the, the mainstream approach, which was to put a price on carbon through a carbon tax or some other mechanism wasn’t going to work because the carbon tax couldn’t be high enough to incentivize the new technologies and a bunch of other political problems with it. And what we thought mattered was to actually have some public sector support for renewables. And so we advocated for a major investment in renewables in the early two thousands that was eventually picked up by president Obama and the United States invested about 150 billion in renewables, energy efficiency, electric cars in the light between 2007 and 2015 but as soon as we started working on it, we realized there’s a bunch of problems with renewables that we were having a hard time solving. There were ideas about batteries and using a hydroelectric dams as backups, but a lot of the opposition to expanding solar and wind farms was coming from environmentalists who were concerned about the impacts on wildlife who were, you know, troubled by the, the noise, the sound they make. And the more that I looked at it, I started to realize that there was just a bunch of problems that I didn’t think that technological innovation could overcome. The first one is just that sunlight and wind are dilute. So to give you a sense of it, in sunny California takes 450 times more land to generate the same amount of electricity from a solar farm as it does from a nuclear plant. Well, there’s no amount of technological innovation that’s going to make sunlight more dense and there’s also no more amount of technological innovation that’s going to make it more reliable. So you ended up having a bunch of challenges that drew me to rethinking some kind of core beliefs. And at the same time I had a bunch of friends who were like, why don’t you take a second look at nuclear? And when I did, I realized that a lot of the fears I had had as a boy growing up at the end of the cold war were misplaced and that this was maybe our most misunderstood technology.

 

Izabella Kaminska (24:18):

I asked him about the anti-nuclear and climate movements.

 

Michael Shellenberger (24:21):

A lot of us that grew up in the cold war were afraid of nuclear war and when the cold war went away, meaning that there really wasn’t much risk of a nuclear war. I think those of us that had a sort of apocalyptic vision then mapped that onto climate change. I’m very concerned about climate change. I don’t have an apocalyptic view. I think it’s a a hundred year problem, not a 10 year problem. I think that we’re going to solve it and that it’ll be a bigger problem for poorer countries that failed to adapt, but that’s also solved by more energy. The second thing I think is that there’s just a kind of radical agenda behind thinking of climate change as apocalyptic, which then justifies all sorts of things that people wanted to do before they were ever worried about climate change. If you read Naomi Klein’s book or George Monbiot at the guardian, there’s a sense of investing in things like community agriculture and mass transit and all sorts of things that might be well and fine, but they’re not things that necessarily move the needle in terms of carbon emissions and I think the third thing is more of a spiritual issue. This is how I end my new book that’s going to come out in June, which is that I think that those of us that are secular, that no longer believe in traditional religions still had a desire to believe in some kind of apocalypse and arguably some kind of higher power. This is why so many people look in environmentalist and they go, boy, that sure looks like a religion because we’re basically treating scientists like priests, we’re treating nature like God, and we’re suggesting that the world will end unless everybody adopts a new morality. You have to stop flying. You have to stop driving cars, you have to stop eating meat. You know, the best science says if you stop eating meat, you might reduce your emissions by 4%, 2%-4% the main event is decarbonizing energy, and the only countries that have done that have done it with hydro and nuclear and only nuclear is really scalable. But then at that moment people say, Oh gosh, no, we don’t want nuclear.

 

Izabella Kaminska (26:15):

One of Shellenberger’s iconoclastic views is on carbon pricing, which many economists and environmentalists still believe is essential to shift demand away from fossil fuels.

 

Michael Shellenberger (26:25):

The mantra for like the last couple of decades was that you need a price on carbon. You need a carbon tax. I think that’s gone away a bit in most recent years because it hasn’t worked, but the only reason that anybody could ever say that a carbon tax was the most efficient way to deal with climate change was under the assumption that every country in the world would have the same carbon tax that would be to prevent what they call leakage. Meaning that your industries don’t then go to a place with cheaper energy because they burn coal. Well, first of all, that’s ridiculous. Politically. It’s never going to happen. But also it’s like why would the Congo need to have a carbon price the same as Britain’s? That’s just completely unfair.

 

Izabella Kaminska (27:03):

In Shellenberger’s view, Europe has run a natural experiment that answers the question of how the world can get off fossil fuels. France used nuclear, Germany did not.

 

Michael Shellenberger (27:13):

Well, I think the easiest way to understand it is just to look at France and Germany and we had a natural experiment over the last 20 years. France produces one 10th of the carbon emissions per unit of electricity as Germany and spends about half as much for electricity. Germany has seen its electricity prices rise 50% over the last 10 years. They are going to have spent $580 billion by 2025 and they still only get 37% of their electricity from renewables, whereas France is somewhere around 88% clean electricity. So there you have it. It’s interesting because of course solar panels and wind turbines have gotten cheaper. So why are they making electricity so expensive? Well, I always point out, you know, corn, rice, beans, the commodities that use to make food have gotten a lot cheaper actually over the last 20 years and yet restaurants keep getting more expensive. How could it be because electricity’s a service like going into the restaurant, you know, we think it’s a commodity because it’s the same everywhere. We have electricity wherever we want it. Whenever we went to 24 hours a day, seven days a week. But the way that the electricity grid works in a way that provides cheap electricity is by always having supply and demand in harmony. So you’re always producing just as much electricity as you need. Otherwise you have blow outs from too much or you have blackouts from not enough. Well that gets disrupted as soon as you start adding large amounts of unreliable electricity from solar and wind. Hydroelectricity is different because hydro electricity is reliable. I think it’s the highest form of renewable power. It’s the one renewable source of energy that actually allows countries to industrialize. No poor country has industrialized on wood and dung or solar panels and wind turbines. You need constantly running 24 seven electricity to run factories. If you’re going to compete for an H&M factory or a Nike factory or whatever, Ethiopia is now doing this, they’re taking some of the clothing factories that that labor prices are too expensive in China for. They did it by building a big dam, right, and so then when you see countries that have then decarbonized the rest of their grid, like Sweden and France, they did it with nuclear. We’ve not seen a single country do that with solar and wind and it’s because it’s not possible. The land requirements are too large and the unreliability problems are too disruptive. So everybody says what about batteries? Batteries are greater for your cell phone and your laptop, but are prohibitively expensive for powering the whole grid. Just to give you a sense of it, by the way, nuclear would also benefit from batteries, but it would take 10 times more batteries and thus times the cost to have to back up a grid of solar and wind rather than a grid of nuclear. That’s because the nuclear plants run 90% of the time. Solar and wind are just run 10 to 40% of the time.

 

Izabella Kaminska (29:55):

My colleague Tom Hale asked about the arguments that averting climate catastrophe calls for changing consumption habits.

 

Michael Shellenberger (30:02):

So if I go and say, look, I’m going to imagine this completely different reality, we may call it a utopia, and in my reality we consume 10% of what we consume now and we’re all powered by renewables and we all live in harmony with each other. Sure. Of course. That’s what they say. Is there any realism to it? I don’t think so.

 

Edie  (30:26):

Izabella, thank you so much for sharing that interview with us. It’s striking to me how he can take a point that isn’t that controversial and then make it sound like a stick in the eye. Does anyone think that changing consumption habits on its own will curb climate change?

 

Izabella Kaminska (30:40):

I don’t think anyone does think that and certainly he tends to be quite controversial in nature because he’s putting out these pieces, the big think pieces sort of saying, Oh, renewables are not the answer, et cetera, et cetera. But you know, when I met him I thought he did make some very important and compelling points when it comes to solar for example, the backlash from the industry is always, well no solar is coming down in price. What is he on about? But his issue, if you really listen to what he’s saying is that it’s about reliability and reliability is really, you know, you’re not substituting like for like fossil fuels or reliable, no matter how cheap those modular units become, they’re never going to be that reliable and it’s that unknown unknown that becomes the cost in the system. So changing consumption is not going to change things in and of itself for sure. But we have to understand that perhaps there is the bigger point here, which is that all this energy pricing is relative to the consistent needs of society and fossil fuels unfortunately have this reliability factor to them, which only nuclear can really substitute and I think that’s a compelling point.

 

Claudia  (31:51):

Well actually that’s going to be the opening for us to wrap this episode and have a little discussion here. I think that’s very interesting. The voice that you brought us well is controversial, but here we want to emphasize on the value of debate and on the power of dialogue. How important it is to be able to accept that someone else has a different opinion than yours and that societies that are healthy have to learn how to live with that tension of understanding that we don’t all agree on the same things. Too close. I want to say I love that article on the financial times last weekend about how to heal our planet. In particular, my friend Christiana Figueres, who’s one of the architects of the Paris agreement saying these three mindsets to survive the climate crisis are a stubborn optimism, which probably I would fall into, endless abundance and then radical regeneration.

 

Edie  (32:50):

So I think at the risk of this becoming an FT kind of love in, that article also pointed out another book by Anatol Lieven, who’s formerly of the FT, and he said that the biggest obstacle to effective climate action isn’t technology or even money, but the lack of motivation and mobilization of elites around the world. Too many countries have residual elites who’ve been shaped by past conflicts and can’t adapt to the challenge that climate change brings.

 

Izabella Kaminska (33:18):

I think you’ve made like fantastic points all around. Um, the only thing is,

 

Claudia  (33:21):

You may disagree with us! This is where we are open about it.

 

Izabella Kaminska (33:25):

It’s one of my concerns is how the likes of Michael Shellenberger are being responded to online. I don’t think it’s very constructive to just call names and throw huge sort of ad hominem attacks that people, but the same goes for the heretics and the climate deniers. It is better to have them at the table than it is to completely ostracize them because then you just create microcosms where people would just continue the bad behaviors regardless. And so Shellenberger’s other point that I think is really important is the one about tax arbitrage and that really, I hadn’t really appreciated it until now, but that is going to be an issue. The main issue therefore becomes one of political dialogue. Unfortunately, where does this lead us to, I’m kind of concerned, but I do think it leads us to questioning weather democracy and sort of free market doctrine is the future path if we are going to achieve these targets. And I think the likes of extinction rebellion have recognized this by bringing to the table this idea of citizen assemblies where effectively the public is invited to take part in legislation but only on a very reduced level. It’s certainly not going to be the sort of old fashioned democracy that we’re used to. And really I think that is the big debate we need to have. And no one’s really having that debate.

 

Claudia  (34:37):

What is the debate that we should actually integrate citizen opinion in the debate about like climate into the government.

 

Izabella Kaminska (34:44):

No, no, I think the debate is whether democracy is compatible with achieving climate directives. Because look at the gilet jaune. I mean it’s not the case 100% that they were only rebelling against a fuel hikes, but that did play a very big role. So the question is, you know, that even if you, if you get rid of the residual elite problem, the remaining leads, if they start to pass on their, their tax, are they going to remain the elite? Are they going to remain in power? If the population at large decides that actually convenience is more important than climate because everybody, you know, is fundamentally selfish.

 

Edie  (35:20):

So the one thing I wanted to add was that we’ve already started to see a bubble coming through in ESG investing. And that’s been the possibly even frightening thing because money is moving into ESG and away from these value funds, which is really interesting because as we pointed out, the top Berkshire Hathaway is nowhere in this debate around climate.

 

Izabella Kaminska (35:43):

I think that’s really fundamentally the key issue here is that what are going to be the repercussions in markets when you see this tsunami of capital moving from one sector to the other. And the reality is that there aren’t enough companies out there to absorb that capital. And even in terms of what, well, what happens to any industry when they, they’re given lots of cheap capital. You get over investment misallocation, a lot of scams, Ponzi schemes, et cetera because subsidization has an economic impact. It essentially allows for very bad behavior and that is the risk there because unless the demand comes for those products, you’re going to continue to see this mismatch in terms of the value companies that end up being starved of capital as a result. Well again, that leads us to the old argument I already said about while somebody has still going to buy them and you’re just handing over ownerships of the wrong players that I like the point that Adam Matthews was making that perhaps a better strategy, keeping it within sector, so playing the sector off against each other. I thought that was a really good idea because if you’re not necessarily divesting out of fossil fuels entirely, but using BP ownership to kind of encourage exxon to change its behaviors because if it does, then it will get cheaper funding. Well, that is a good strategy because you’re then using the sector itself to play itself off against.

 

Edie  (37:03):

And going back to your point that you were making that in 2015 actually becoming an active shareholder in these companies and trying to push from within is the right direction.

 

Izabella Kaminska (37:13):

Yes, because as a shareholder you have the capacity to vote down direction that you don’t approve of and also just the threat of leaving is much more powerful than leaving itself.

 

Speaker 2 (37:27):

And now three facts and actions to impress your mother-in-law around the dinner table. This episode, they come from Cassie Flynn, strategic advisor on climate at the United nations development program.

 

Claudia  (37:39):

I love their new game. They’re always inventing new ways to attract the audience. Younger audience. Have you played Edie?

 

Edie  (37:45):

I have! Haven’t you?

 

Claudia  (37:46):

You have? Well you can download it on your phone and decide which actions will mostly help the climate.

 

Edie  (37:53):

And it has a real purpose as Cassie Flynn will explain after giving us the facts.

 

Cassie Flynn (38:00):

Fact number one, we know that the world is getting warmer and as scientists are measuring the temperature rise, they tell us that we must stay below 1.5 degrees to stay safe. The troubling news is that we are already at one degree and just at this one degree rise we are already seeing these impacts like wildfires in Australia. More category five storms in the Caribbean and droughts in Africa. There’s a very small window between one and 1.5 degrees and we must take bold action immediately. Fact number two 2020 is the year that countries around the world are meant to submit their pledges under the Paris agreement. It’s a make or break moment. These pledges will outline what every country will do to address climate change like reducing their emissions or reducing the risk of climate impacts like storms and sea level rise and drought. And the first round of pledges were submitted in 2015 and they were way off. They got us to about three degrees rise. That’s way over the 1.5 degree level that keeps us safe. So now five years later in 2020 countries are meant to submit an enhanced version before cop 26 in Glasgow. The stakes could not be higher. Fact number three, more people participated in a climate March or protest in the last year than ever before. People are taking to the streets. Students are hosting walkouts and sit-ins, and this really derives from the realization that we are running out of time to change the future and more and more people are asking, what can I do to help solve the climate crisis? And here are my actions. Number one, don’t give up hope, the stakes are high. It feels so overwhelming, but we have seen incredible changes in the last few years and we can’t give up. What we do today will affect every generation to come and we can solve this problem. Action number two, we need to talk about systemic solutions. And I say systemic because while it’s fantastic that people are talking about flying less or using less plastic and other really good habits, we must change how the world gets its energy. We need to change the way we grow food. We need to change our relationships to the ocean and forests and this has to happen at an unprecedented pace and scale. Action number three, everyone in the world should be voting on what their government should do. Please, please, please go to www.mission1point5.org That’s M I, S S, I, O, N, number one P O I N T number five.org and vote on what you think your country should do to address climate change. The UN and the university of Oxford are going to analyze all of these votes and then going to deliver tailor made reports to world leaders. We’re going to put reports on these world leaders desks that say how countries voted on the solutions. And the idea is that we can help to encourage world leaders as they’re making these critical decisions on climate change.

 

Edie  (41:10):

Thanks to Cassie Flynn for those facts and actions. If you miss that website address, you can find it in our show notes.

 

Claudia  (41:17):

And thank you Izabella for joining us.

 

Izabella Kaminska (41:20):

It was a real pleasure and thank you again.

 

Edie  (41:23):

And thanks to our guests Adam Matthews, Michael Shellenberger and Cassie Flynn.

 

Claudia  (41:28):

And thanks for listening. Please like and subscribe via iTunes or wherever you your podcast from, and follow us on social media at GlobalGoalscast. See you next time. Bye.

 

Michelle (41:41):

GlobalGoalscast was hosted by Edie lush and Claudia Romo Edelman. We are editorial gurued by Mike Oreskes, editing and sound production by Simon James. Our operations director is Michelle Cooperrider and our interns, Brittany Segura and Tarryn Rennie. Music in this episode was courtesy of universal production music, one of the world’s leading production music companies, creating and licensing music for film, television, advertising, broadcast, and other media, including podcasts, original music by Neil Hale, Angelica Garcia, Simon James, Katie crone, and Andrew Phillips. Thanks to CBS NewsDigital.

The Global Warning of Australia’s Wildfires

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Wildfire season in Australia has brought human and environmental tragedy. It also has sent a warning to us all. “There’s a huge, really very important message for everybody in the world looking at these fires,” Matthew England, a professor of oceanography and climate at the University of New South Wales, explains in the final episode of Global GoalsCast’s Season Three. “This is a glimpse into our future. we only have to take warming levels of the planet to about three degrees Celsius, which we’re not far off… We’re a third of the way to that warming…(and) the summer we’ve just had will be basically a normal summer event.”

In fact, 2019 was the warmest driest year ever recorded in Australia, with temperatures 1.5 degrees Celsius above the average in the late twentieth century. Edie Lush and Claudia Romo Edelman speak with Australians to understand the impact of these fires. Catriona Wallace, the founder and director of Flamingo Ai, a machine learning company, describes the flaming hell that consumed both her family farm and the neighborhood around her family summer home. “It’s like driving through something from a Mad Max movie or through an apocalypse,” she reports. “It’s something quite terrifying and extraordinary to experience.” The frightening experience has prompted her to focus her skills in Artificial Intelligence on creating tools to prevent or alleviate fires. She notes, too, that with men in charge things aren’t going well in Australian climate policy. Australia is the world’s largest exporter of coal and had a major hand in derailing the 2019 climate talks in Madrid.

Wallace says a new approach is needed, to balance the influence of the coal industry with the needs of other Australians. Wallace, one of the first women to have a company listed in the Australian stock exchange, points out that women are skilled at this broader, multi-stakeholder approach.

Empowering women to steward the planet is the goal of Pollyanna Darling, founder of the Australian chapter of TreeSisters, a global organization that raises funds to reforest the tropics and encourages women to seek leadership roles in protecting trees, forests and the overall environment.

“We have a political environment that’s not particularly favorable to environmental protection and care of the earth, which, because a lot of our economy’s based on resource extraction,” Darling says of Australia.

“From a TreeSisters perspective, one of the things that we have made it our mission to do is to help human beings to remember who and what they really are. And a part of that is remembering that we ARE nature and that without a healthy, thriving earth, we actually have nothing.”

Claudia points out that the United Nations has put Sustainable Development Goal 13, climate action, at the top of the Global Agenda. All three of our guests say they hope, and even sense, that the wildfires will encourage stronger action to curb greenhouse gas emissions.

Actions you can take are proposed in this episode by Rob Galluzzo, from the Lion’s Share, a project co-founded by UNDP to encourage corporations to pay into a fund for conservation and environmental protection every time they use an image of an animal in their advertising. Mars Corp., the candy-maker, is a founding partner.

In addition, Pollyanna Darling urges everyone to plant trees in their community and support TreeSisters (treesisters.org) in its work restoring tropical forests.

Featured guests

Matthew England

Professor Matthew England is Deputy Director of the UNSW Climate Change Research Centre. In 2014 Prof England was elected a Fellow of the Australian Academy of Science and in 2016 a Fellow of the American Geophysical Union. Prof England’s research explores global-scale ocean circulation and the influence it has on regional climate, large-scale physical oceanography, ocean modelling, and climate processes, with a particular focus on the Southern Hemisphere. Using ocean and coupled climate models in combination with observations, he studies how ocean currents affect climate and climate variability on time scales of seasons to centuries. His work has made significant impact on the treatment of water-mass physics in models, on the methodologies of assessment of ocean and climate models, on our understanding of large-scale Southern Hemisphere climate modes, and on the mechanisms for regional climate variability over Australia.

Dr. Catriona Wallace

Based between the US and Australia, Dr Catriona Wallace is the Founder & Executive Director of Artificial Intelligence company Flamingo Ai, provider of Machine Learning technologies. Flamingo Ai is the second only woman led business ever to list on the Australian Stock Exchange. Catriona has been recognised as the Most Influential Woman in Business & Entrepreneurship (AFR) and as one of the country’s most eminent scientists by the Royal Institution of Australia. Catriona, an Adjunct Professor at the Australian Graduate School of Management, UNSW, is also a philanthropist, human rights activist and mother of five.

Pollyanna Darling

TreeSisters holds a piece of Pollyanna’s heart and she has been involved since it was a tiny seed. She volunteered for TreeSisters for 7 years before stepping into the core team. She is committed to playing her part in bringing our beautiful Earth back to thriving. Pollyanna has a project management, systems and entrepreneurial background, and also spent many years helping women live from their deepest wells of courage and have significant impact on the future of our planet.

Pollyanna is a mother of four boys, award-winning author, singer, passionate Earthlover, women’s empowerment facilitator, and loud laugher.

Dina Liberg

Swedish-born Dina graduated from the University of Oslo in Criminology and started her career as a Financial Advisor at the Norwegian bank DNB. But in 2012 she packed her bags and relocated to London in order to fulfil a long-held goal to work in the Music Industry. She first joined Warner Chappell as a Music Consultant before moving to Universal where she now works as a Key Account Manager with clients across the UK and Ireland. Dina is skilled in music supervision and provides music to an extensive network of clients among major broadcasters – such as the BBC and ITV – TV production companies and promo teams. But her role doesn’t stop there. She uses her creativity to come up with new album ideas, organise exciting events and find new ways to promote the production music industry.

Áine Tennyson

Áine Tennyson works as a Producer & Production Coordinator at Universal Production Music UK. Áine was recently at the helm of a rebrand for Focus Music, illustrating her creative flair and insight into the new look, feel and sound of the label.  After gaining her BMus in 2016 from University of Glasgow in Composition & Sonic Arts, Áine started her career as an intern at Universal Music Publishing. Whilst gaining a certificate in Music Production: Mixing and Mastering at Goldsmiths University in 2017, Áine continues her talents as a composer. Áine is a classically trained singer with a background in Irish Traditional folk music.

This episode was made possible thanks to the support of

Special thank you to:

Transcript

Catriona Wallace (00:02): It’s like driving through something from a mad max movie or through an apocalypse. It’s something quite terrifying and extraordinary to experience.

Matthew England  (00:11):  We’re going to be seeing events like this as a routine part of Australia in summer.

Pollyanna Darling (00:16): We have a political environment that’s not particularly favorable to environmental protection and care of the earth, which because a lot of our economy’s based on resource extraction.

Catriona Wallace (00:27): What role do we, the technologists play in really now turning our smart tech towards climate change. We’re seeing the finance sector very reluctant to take on big fossil fuel projects. They know that the writing’s on the wall

Pollyanna Darling (00:44): When people actually get their hands in the earth and they come together with one another and they’re doing something constructive that that really can build a sense of resilience and connection to nature that has the power to be transformative.

Claudia (01:07): Welcome to the Global GoalsCcast.

Edie (01:09): The podcast that explores how we can change the world.

Claudia (01:12): This episode, Edie, we go to Australia to hear from Australians the story of their catastrophic wildfires.

Edie (01:19): s the climate heats up. A leading Australian scientist explains why this will be the shape of things to come for us all. We will share the horror, the lessons, and the message of the Australian wildfires right after this,

Michelle Cooprider (01:37): This episode of global goals cast is brought to you by MasterCard. MasterCard is dedicated to building an inclusive world in which the digital economy works for everyone everywhere. Thanks also to CBS news, digital and universal production music.

Aina Tennyson (01:55):  At universal music. We believe in diversity, so it’s definitely our responsibility to ensure that we develop opportunities for women to create music for a catalog.

Michelle Cooprider (02:05): And to Harman. The official sound of global goals cast.

Claudia (02:14): Welcome back. I’m Claudia Romo Edelman.

Edie (02:17): And Im Edie lush. Claudia, what a week. First of all, welcome back from Mexico. I am so glad that your mom’s okay.

Claudia (02:24): I know God that was horrendous. 21 days in intensive and intermediate care for a bad pneumonia, spending Christmas in the hospital, coming there like sleeping in the hospital bed, being totally concerned. Then now flying to New York to pack and then go to switzerland Edie! We’re going to Davos.

Edie (02:43): I know, Im excited to see you there next week. We’ve got a kickoff event on Monday together at hub culture celebrating the champions, achieving the global goals. I’m excited to talk about progress with you and we’ve got a panel together on Wednesday looking at the data around the sustainable development goals and impact.

Claudia (03:02): And this year is special for me edie because we’re bringing a US Hispanic delegation to Davos people that I’ve never been that represent tech and companies that should be heard by decision makers. So talking about Hispanics with other decision makers, talking about the sustainable development goals with decision makers and speaking of sustainable development goals. Edie. Today we’re discussing global goal number 13 and that is repeat after me climate actions. It is the secretary general of the United nations has put climate action at the top of the world’s to do list last year and this episode we will make clear why he did that.

Edie (03:44): Today, we’re going to take you inside a climate catastrophe, not something that may happen someday because of global warming, but something that happened and is still happening right now, at least in part because we are warming our planet,

Claudia (03:59): So let’s be very direct about this. These wildfires that have horrified the world are related to global warming. Let me repeat those wildfires that have horrified the world are related to global warming. 2019 was the hottest, driest year on record in Australia. Temperatures were 1.5 degrees Celsius above the average for the last decade of the 20th century.

Edie (04:24): That is so spooky because as you know, Claudia, 1.5 degrees is described by the UN as the upper limit of tolerable warming.

Matthew England  (04:33): I think there’s a huge, really very important message for everybody in the world. Looking at these fires.

Edie (04:39): This is Matt England, a professor of oceanography and climate at the university of new South Wales.

Matthew England  (04:45): This is a glimpse into our future. We only have to take warming levels of the planet to about three degrees Celsius, which we’re not far off. We’re only, we’re a third of the way to that warming. So once we take the world’s temperatures to three degrees Celsius above present day, the summer we’ve just had will be basically a normal summer event. And so we’re going to be seeing events like this as a routine part of Australian summer. If we take warming to this level, extreme heat summers will be even worse and it’s unimaginable to think what they would be like in terms of temperatures and heat waves and so on. So the lesson for me is this is a glimpse into our future. It’s a future that we can avoid by drastically reducing our emissions. I’m actually glad for the fact that these fires have got so much international focus because I think people need to look at these sorts of events and realize this is what’s in store for us more and more frequent as we keep warming the planet.

Edie (05:44): We’ll hear more from professor England later, but first we want to take you inside the experience of these fires inside the apocalypse. And I’m not the one who used the word apocalypse that description came from the owner of the farm where one of the first big fires started. Her name’s Catriona Wallace. Her family has owned both a farm and a seaside house South of Sydney for many, many years.

Catriona Wallace (06:13): My sister and I drove down and as we’re driving from Sydney for about 200 kilometers, we drove through bushland that is on the major highway that had been completely burned. It’s like driving through something from a mad max movie or through an apocalypse. It’s something quite terrifying and extraordinary to experience. It was black trees with a very strange colored leaves, which were maybe somewhere between a faun to a light red color leaves. And what we know that the gum trees do is when they are burnt and that they’re at a time of stress, the leaves change color from green to this light reddy color and then they drop their leaves onto the ground to insulate their roots. And then when we got to act community, and this is a place I’ve been going to for my whole life. So if 54 years, my grandfather had built this old beach house down just a hundred meters of the beach around 80 years ago. He was an old fisherman and it was a very special place. So my grandparents lived there. My mother had grew up as her beach house and holiday house and then, and I’ve been going there since since I was born, so very, very special memories. And as we drove towards the Rosedale turn off of the highway, we turned and both houses on either side of the street were completely demolished and they look like torn, crumpled, bent, corrugated iron with just nothing underneath. So the fires were so ferocious that they just burned everything and just left the corrugated iron crumpled tin. The smell is something very invasive. There’s smoke in the air, you couldn’t see more than maybe a hundred meters ahead of you because of the smoke. We then saw the fire had run right through our garden and our property. The greatest relief is that we saw that our house was still standing but within a completely black charcoaled, devastation. And I used the word apocalyptic because this exactly what it’s like. It’s like something nuclear has gone through and just burnt everything.

Claudia (08:40): Wow. That was moving. I could see it the way that she was describing it, so incredibly moving. Wow.

Edie (08:50): I know and I looked at her Facebook pictures and the fire comes right up to the edge of the house and it’s thanks to her neighbors who helped keep the fire from engulfing her house that she still has it. I mean it’s, it’s beyond.

Claudia (09:08): We asked professor England to say a bit more about how climate change contributed to the severity of these fires.

Matthew England  (09:15): No single weather event really can be linked to climate change in the way that many people would like us to make that link, but we can definitely talk about stacking the odds of these events higher and there’s no doubt whatsoever the Fire increased global temperatures, increased temperatures over Australia and more extreme phases of these modes of variability. We are increasing the odds of these events. The way the climate system works is there is always this randomness. We have weather events come and go. We have heat waves and then cold fronts that change that weather. The Bush fires that we have had this year are linked to two main weather and climate events. One has been this absolutely profound drought, unprecedented over the last couple of years over eastern Australia. There was so much fuel before the fires came along that all it really took was some extreme heat wave conditions to come along during summer and that triggered these fires. Once you have so much fuel there, it’s really just a matter of the right thunderstorms coming along to ignite the fires via lightning strikes.

Catriona Wallace (10:23): We’re used to drought but nothing as extreme as this. So not only if the fires destroyed the feed for the cattle, but the cattle were starving in any way. So now that we’ve lost so much of our pasture, we have to ship feed in for the cattle.

Claudia (10:42): Here’s Catriona again, talking about the impact of the drought and fire on her farm. She’s also starkly conscious of the emotional and financial impact on the community.

Catriona Wallace (10:55): And the mental health practitioner who was there with us yesterday said it’s at least 12 months that you should watch for signs of trauma post these fires. And then similar to us without the economic impact of the fires on our farm, which we may have to sell the cattle, we may have to destroy the cattle, we may not be able to run as a business anymore. So tutored, I see down at Rosedale, the South coast at this time of year should be a thriving tourist destination. There were no tourists, there was absolutely no tourists, there was the military, there were the police, there were the fire rescue workers and there was the trades people who are trying to fix things. So the businesses in these locations will also have an enormously difficult time to survive.

Edie (11:41): Claudia, Cat is the kind of guest that we could have on Global GoalsCast on any number of subjects. She’s an entrepreneur in artificial intelligence. And before the fires she was telling me she go on stage to give a keynote speech and she described three major issues that she saw facing the world AI, which is her day job, nuclear war, which recently seemed ever closer as tensions grew between the U S and Iran and climate change, which was suddenly engulfing her.

Catriona Wallace (12:13): My world in the last couple of weeks has come together with these three major crises presenting themselves all at once. So for me what I’m thinking through is what role do we, the technologists play in really now turning our smart tech towards climate change because I viscerally experienced this, now it is here and it is destructive.

Claudia (12:41): Katrina’s personal experience has shifted her focus on how artificial intelligence should be used.

Catriona Wallace (12:47): Now that I’ve been on the ground and walked through the fire zone, which is absolutely like a war zone for me. I’m much more interested in active AI. So whether it’s drones or whether it’s other climate detecting mechanisms or something that can actually be very hands on in the field, able to be doing useful things in addition to the analytics and the subject matter expertise that I’m already familiar with.

Claudia (13:15): Look Edie, this episode is feeling a bit grim and I have to remind you, this is the global goalscast. And I know being realistic is one of our trademarks, but so is being optimistic. We offer solutions, we celebrate champions making a difference and we want progress. And, you’re not giving it to me.

Edie (13:34): I know. I was actually wondering how long it was going to take you to remind me of that. I had a little bet with myself, but never fear. I’ve got you. We know their solutions. Remember our episodes with John Sterman of MIT and his interactive model of the climate.

Claudia (13:51): Si senora. We actually do know what to do, right? We need to drastically cut our dependence on fossil fuels, coal, oil, gas, and we need to be vigilant about the climate changes that are too late to stop so that we mitigate the challenge of rising tides and extreme weather.

Edie (14:10): Exactly. And Australia, I’m afraid to say it gets failing grades on both counts. The government of Australia continues to promote coal and the coal industry gives money to both political parties and the government was very slow to respond to the threat of the fires. A threat I might add that was predicted 10 years ago by a government study.

Claudia (14:32): I love Katrina’s reaction when you ask her what we could do about this. I think it’s a great page for more gender equity.

Catriona Wallace (14:40): There’s a part of me that knows that predominantly it’s the men running the show at the moment. My great interest is how do we mobilize women who perhaps can come at a different way of thinking about emerging tech climate change rather than a kind of a one stakeholder lens. We’re often good at having multi-stakeholder lens. So it’s not that we would ignore business or the economic importance of the mining companies or the coal companies, but we also then can hold in our minds and our policies and our strategies, all of the other stakeholders that are in fact as important or more important than this one key influence groups. So whether that’s community, whether that’s wildlife, whether that’s housing, whether that’s other businesses, and start building a multi-stakeholder approach to recovery. And then also a multi-stakeholder approach to climate change.

Edie (15:38): Sometimes Claudia, we talk about the Herculean effort that it’s going to take for the world to shift to carbon neutrality. But I’ve been having a think with my gender equality hat on and I think we need to rephrase it. I think it’s going to take a hippolytic effort.

Claudia (15:54): What, what are you talking about?

Edie (15:56): Okay. Stay with me. Hippolyta was the Amazon queen. So in the film recently, she was wonder woman’s mother. Powerful, not afraid to go to war. What I mean is we need to reframe the argument and bring women into the solutions.

Claudia (16:12): Uh, you are, a weird nerd, but I think I love it. Wonder woman is good. And her mother too, you know Edie, I told you that story, right? That wonder woman wasn’t allowed to become a UN ambassador because of the story. Crazy isn’t it? Because she was stereotyping women having to be sort of like naked and that was not the stereotype that we wanted women, women could be whatever and they didn’t have to be curvy and all that. And he was the first time that UN employees denied a UN ambassador to become true? There you go.

Edie (16:46):  Okay.

Claudia (16:47): So overall I’m sort of like buying to your hypothesis. I hope that you enjoyed that thought. Pollyanna Darling, the CEO of three sisters, Australia thinks along the same, very similar lines to you.

Pollyanna Darling (17:00): Women are some of the most impacted people by climate change, you can see that the way that the earth has been treated is very similar to the way that women have been treated under patriarchy. And women’s voices have been squashed for a very long time. And what we want to do is bring those voices forward because that will create more balance in the world. And if we have more balance in the world then we are not going to be in this situation that we are now where the earth has been plundered to the point that it’s becoming uninhabitable. We are a global network of women and men who are making it as normal to give back to nature as it currently is to take. And we do that in a couple of different ways. Firstly, through funding the reforestation of the global tropics. And the other thing that we do is support and encourage women into leadership in the local area around environmental issues and specifically trees and forests.

Pollyanna Darling (18:10): From a tree sisters perspective, one of the things that we have made it our mission to do is to help human beings to remember who and what they really are. And a part of that is remembering that we are nature and that without a healthy, thriving earth, we actually have nothing. So we depend on a healthy, thriving earth and there are people who think the environment is a sort of hobby or an interest or a silo of interest, but it’s actually is the thing that we all rely on for our life. So that reconnection and that remembering are really important to helping people find the motivation from a deep place within themselves to make change and advocate for change and restoring nature to thriving.

Claudia (19:10): We have made a point of speaking to Australians for this episode because part of their message to the world about climate is to put it bluntly, do not do what Australia has done and for that, again, professor Matthew England here,

Matthew England  (19:27): I’m deeply embarrassed to be an Australian citizen right now. I’m of course not responsible for the government that’s been elected and I’m not responsible for the denial of some politicians about the threats posed by climate change, but I can’t believe that I’m living on a continent where we’re seeing some of the worst impacts of climate change play out. At the same time, we have many people trying to dismiss that link. We’ve got people trying to argue that the science of climate change is in some way shaky and so I can’t believe we’re here in the year 2020 some 50 years since the first alarm bells were rung about ongoing greenhouse gas emissions. It’s a bizarre world to me to be in and I look across to other nations that are actually taking this problem more seriously and I wish we were there.

Edie (20:15): So we are left with a vital question. Australia has a special role. The world’s largest exporter of coal and a crucial country in the Glasgow climate summit later this year, are the wildfire is starting to shift attitudes in Australia?

Catriona Wallace (20:31): We do notice that the rhetoric is starting to change a bit only in the last say, week or two weeks when the fires have been so critical, particularly after the disastrous new year’s Eve that the government is saying now. And even the prime minister, Scott Morrison is saying that he believes that climate change is one of many factors that have caused the fires and this climate emergency. In this country the miners, the coal producers, the, the big industry bodies are still so powerful. It’s really them who I think have great sway and influence over the government. But what’s happened in this time beyond anything I’ve ever experienced is the incredible public backlash to the prime minister himself to the emergency minister, to the government.

Claudia (21:16): And as we have heard before, most recently in our last episode with the financial times, Gillian Tett, the finance sector is starting to shift its focus. Matthew England,

Matthew England  (21:28): We’re seeing them very reluctant to take on big fossil fuel projects. They know that the writing’s on the wall. We’re seeing coal mines that are being abandoned. We’re seeing banks moving away from financing that sector and once the money dries up to those sectors, once they lose their subsidies and lose the incredible handouts they’ve been given over the years from government and from the finance sector, we’re going to see a real change in the way we produce energy and those sectors that have been held back so far, the renewable sector in particular will surge.

Edie (22:02): You sound like an optimist at heart, is that right?

Matthew England  (22:05): Oh, absolutely. I can’t wake up in the morning without a view that something’s going to go right because um, it’s fun to be a scientist.

Edie (22:12): And where do you see the glimmers of hope that change will come?

Matthew England  (22:17): The numbers of people who get the science today compared to where we were in the 90s even or even the early two thousands. It’s really heartening to me to see the hate mail drying up to see the support for the science gathering momentum. I mean, I’ve got to say the recent school student marches and demonstrations have been absolutely life. You know, this has changed the conversation and I just think I’ve got so much admiration for the leaders of, I mean Greta Thunburg asking, you know, how dare you, how dare you do this to us, was absolutely breathtaking for me as a scientist. For me, that’s a, that’s a reason to be optimistic. You’re seeing the next generation so switched onto this topic.

Edie (23:03): We’ve heard about government and business, but Tree Sisters sees the importance of a more holistic hands on approach for everyone. Reconnecting with nature at the four.

Pollyanna Darling (23:15): I’ve thought about this a lot as you can probably imagine since the fire started here in September in Queensland about what is the response of tree sisters in this situation? What would be regenerative? What would be something that is based on creating a future for our children and our grandchildren and their grandchildren and so on that isn’t just a knee jerk reaction and that’s actually going to do things like build resilience, educate about the importance of trees, encourage people, to take that regenerative action together because that’s really, really important that we actually do things together. Giving money is fine and it’s great and it’s really needed, but I think when people actually get their hands in the earth and they come together with one another and they’re doing something constructive, that that really can build a sense of resilience and connection to nature that has the power to be transformative

Claudia (24:14): And later we will hear some actions from Pollyanna and tree sisters that you can take right now. Well, Edie, this has been incredible. First of all, what an incredible set of interviews right with Catriona. What an incredibly way of describing what Australians might be feeling and seeing. We’ve been talking about how much climate change is shifting, how much, you know, like we see young people getting involved, how we see Greta, how we see companies being more green and more conscious and so on. But at the end of the day, political wheel is the question and we need to make sure that we understand that none of the big changes that we need will come both from government. These are the decision makers that have to make that shift, that have to make that commitment that I have to feel out their promises. And so how are we going to make that happen? How many Greta’s do you need? How many Australian fires, wildfires? Do you need to make sure that the decision makers of the world are going to take action? Because that’s really the only thing that is going to make the shift.

Edie (25:22): I agree. And I think if you can break the link between conservatism and climate, I think we could see it happen. So there’s increasing evidence that being conservative doesn’t have to mean opposing climate action. Austria’s new conservative green coalition, I just heard the conservative prime minister say that controlling borders and taking action on climate are the two top priorities. There’s also a push in the United States to get Republicans to tackle climate change. I’m really interested in whether this will help give the Australian government a way to move.

Claudia (25:56): It’s time for the decade of action as a secretary general have said, but it all lies on the political wheel. At the end of the day, the budgets needed to take climate solutions are in the trillions of dollars and there is no company, no individual that can do it. Of course everything helps, but we need to get to that point in which all the parts are pushing, providing political pressures so that there is an international action on climate change.

Edie (26:27): I do think as we head into Davos, the other part that I’ve been seeing coming through that you and I have talked about as well is this whole idea around financing of fossil fuel industry and the risk that that brings. Really interesting to watch the fight in the United Kingdom around Barclays, there’s 11 pension and investment funds that are now filing a resolution, calling for Barclays to set clear targets to phase out services to energy companies that failed to align with the Paris climate goals. Now these funds manage more than 130 billion pounds worth of assets. So the vote is in May, the jury is out, but they, alongside Larry Fink’s letter, I think we’re seeing more of a push from the private sector too.

Claudia (27:14): Yeah, I love that. I mean like, it’s so fantastic that we’re having this episode coming right after with such a strong voices from Australia, but also coming right after Larry spanks letter. I mean, he is, he might be criticized that it’s only whatever percentage of his funding that he’s putting towards, you know, sustainability, but having such a strong bold messaging saying, I will only invest in companies that put sustainability and climate change forefront and these are the issues that are going to be durable in the longterm for longstanding investment. It’s massive, but we should not leave those things only to either governments or institutions. I love the story of, of Barclays as well, but individual actions, you know, like people have to understand how important it is that you, when you’re looking at, you know, politicians, you’re not only voting for what they say domestically you have to care about what Politicians are saying about climate change.

Edie (28:13): And I think you were talking about individual action. It’s not too far of a leap to take to talk about one of our previous champions. We’ve had news from the South pole, from our friend Robert Swan. What have you heard?

Claudia (28:26): Uh, one of our first episodes ever on the global goalscast was following Robert Swan and Barney Swan, 60 miles, 60 days, uh, 100. What was he dealing with that they were doing? 600 miles, 60 days through the crab assists where our friend Robert Swan actually failed last time to complete his journey because the changes of climate change have made in the ice on the Antartica that he has done before. So he gained back to the Antarctica, get to finish that journey, that 300 miles that he couldn’t do last time and he fell off and broke his hip in the last 40 miles. Barney, his son went down to finish his 40 miles. Robert Twan said that he is willing to go back to England to train because he wants to finish his journey and I quote him because I need to send a message that if I am making this effort being 64 years old, I’m finishing this. Everybody can make an effort for the planet.

Edie (29:29): I think the other thing that is useful to talk about is the whole issue around communication and the climate change, communication challenge. How do you motivate action with a message that you’re increasing the probability of something, even if that increases dangerous, it’s really hard to get your head around that risk, especially when we still see people including the media in Australia and elsewhere sowing doubt and this challenge we faced in this episode. There’s still a lot of evidence that talking about apocalypse demoralizes people and deters action. So how do we in the media or a scientist handle that?

Claudia (30:06): That’s absolutely right, Edie. There’s a climate change communication problem, so we would love to hear from our audience and get suggestions from you so that we can talk about it the next episodes. What would trigger your action and talking about actions Edie beyond saying good luck and well done to Robert Swan and Barney Swan for finishing that journey and sending again a message. Strong message. It is time for our facts and actions.

Edie (30:35): It is first up are facts to impress your mother in law around the dinner table.

Claudia (30:41): Fact number one, not that we have not said it enough, but here we goes. Climate change is real. Extreme events are becoming more common and more severe as we see it in Australia.

Edie (30:53): Fact number two, Justin from the world economic forum for the first time that they’ve done their survey of risks to come their 10 year outlook, the top five global risks that they see in terms of likelihood are all environmental.

Claudia (31:09): fact number three for all the talk last year, the level of carbon emissions still went up and it needs to be going down.

Edie (31:20): And now for our actions. First from our friend Rob Galluzzo, so he’s the founder of Lions Share, followed by Pollyanna Darling from the Tree Sisters.

Rob Galluzzo (31:31): Hi Claudia and Edie Rob Galluzzo here, from the Lions Share. The Lions Share is a new fund backed by the United Nations. It’s essentially a new system whereby brands can contribute to a fund every time they use an animal in their advertising. I live in Australia and I’ve just seen firsthand the devastation that’s unfolding before our eyes. Look, there’s three simple actions I guess that we need to take. The first is obviously there is a primary fundamental need to provide adequate aid to Aussies fighting for their lives and their properties. There are a lot of volunteer Bush firefighters and firees that really need most support. The second is to develop longterm solutions in new methods and technologies for fire resilience. And the third, I guess would be to support initiatives like the Lions Share. Hopefully there’ll be many more like it, but all around systemic change. If we can find, uh, opportunities for real systemic change in fighting climate change, but not just climate change, I guess the way the private sector, the United Nations and the conservation world can come together and really change the way we operate. I guess the last point would be be imaginative. Be compassionate and see what other systemic change we think we can put in place as people work better in harmony with the planet.

Edie (32:55): Two more from Pollyanna, and it won’t surprise you that she wants you to plant a tree!

Pollyanna Darling (32:59): Preferably a native tree that’s appropriate for where you are. That’s going to support the wildlife where you are. And the other is to grow your own forest through Tree Sisters. We’re planting in Madagascar and Nepal, Cameroon, India, Brazil, Kenya, West Papua and Mozambique and supporting some of the world’s poorest people and helping restore biodiversity and watersheds and so much more. And you can grow your own forest by going to our website tree sisters.org and everything you need to do is there. We’ve got a beautiful way for you to keep track of how many trees you’re planting through your funding and it’s a really wonderful way to give back to the planet that gives us absolutely everything.

Edie (33:45): Thanks to Rob and Pollyanna for those actions.

Speaker 3 (33:49): Edie, Edie before we go we are going to hear from Dina Liberg and Aina Tennyson from universal music, which are our new sponsor and music partners for this. And we love them because they are supporting gender diversity in the production music world through their 100% her initiative.

Dina Liberg (34:14): You hear production music every day, whatever you know it or not in film and TV programs, radio advertising and the podcasts. The main difference between production music and commercial music is that production music is pre-cleared. That means that we own both the master and publishing rights. So it’s easy to clear the music for usage. At universal production music, we have over half a million of tracks, which is recorded in top studios around the world, such as Abbott road, British Grove, Capital studios, et cetera. We have a lots of clients that used to compose music specially for the TV programs, which can be very time consuming and expensive. So with our catalog we give them an alternative with high quality of tracks and a lot of Verity, you can find anything from rock and roll music to big scores. Imagine in the old days where it was only one TV channel and only one radio channel that needed music. How many do we have today? A lot. And in all of those new programs, music is demanded more than ever. And then we also have the podcast and the video on demand industry, which also requires music. This means that the production music market is actually bigger than an ever been before,

Aina Tennyson (35:38): At universal music. We believe in diversity, so it’s definitely our responsibility to ensure that we develop opportunities for women to create music for our catalog. Gender imbalance can be seen as early as when studying music. So in music technology, music production, mastering engineering, which has always been historically overrepresented by males. I think the opportunity for women is actually quite big. So if your music is in our global catalog, you have the potential to receive royalties from all over the world. And just recently universal music UK, won their women in music award for diversity. So we’re definitely on track, but we are equally aware that there’s a lot more work to do.

Dina Liberg (36:28): In general, we have a good balance of women at all levels, including senior positions at universal production music. Actually, our CEO of the entire publishing company is a woman and half of the music supervision team in the UK are female.

Dina Liberg (36:44): In the end of last year we partnered with, she said so, which is a global network of women in the music industry with the support of the global known prophet, She is the Music, to recruit female composers to work with us and to educate them about production music. The objective was to encourage female composers, producers and artists to submit their work to universal production music.

Aina Tennyson (37:07): So we ran a month long competition, which consisted of a global call for female identifying composers and producers to be part of the launch viral 100% her album, which is to be released in March, 2020 for international women’s day. We had over 450 submissions and initially we were expecting much less. So the outcome has been absolutely fantastic. We had women from all over the world submit their tracks, including the UK, the USA, France, Spain, Sweden, Netherlands from Brazil, Russia, Asia. We’ve now finally selected the final 10 amazing women to be part of this 100%Her album, we’re just finalizing the masters, which by the way had been mixed and mastered by female engineers. And once that’s all complete, we will be preparing the album to be cut to vinyl, which is also very exciting. Hopefully this is just the beginning of how we can continue to support talented women from all over the world who are seeking a career in the production music industry.

Edie (38:21): What a fantastic project. We look forward to sharing some of the 100% Her music and our next season.

Claudia (38:30): Thank you for listening to season three of global goals cast. We will be back soon with season four, so please like and subscribe via iTunes or wherever you get your podcasts and follow us on social media at Global GoalsCast.

Edie (38:44): And give us five stars and see you next time. See you next season. No, see you next week.

Claudia (38:50): See you next week. See you next season. Bye bye. Thank you so much. Bye.

Speaker 1 (38:58): Global goals cast was hosted by Edie lush and Claudio Romo Edelman. We are editorial gurued by Mike Oreskes, editing and sound production by Simon James. Our operations director is Michelle Cooprider and our interns Tina Pastore and Brittany Segora. Music in this episode was courtesy of universal production music, one of the world’s leading production music companies, creating and licensing music for film, television, advertising, broadcast, and other media including podcasts, original music by Neil Hale, Angelica Garcia, Simon James, Katie Krohn, and Andrew Phillips. This episode is brought to you by Mastercard, creating scalable solutions for sustainable and inclusive economic growth. Thanks also to CBS news digital and Harman . The official sound of Global GoalsCast.

Are your #SDGs looking glass half-full? Or half-empty?

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It is that end-of-the-year time to take stock. Global GoalsCast doesn’t judge whether you’ve been naughty or nice. But co-hosts Edie Lush and Claudia Romo Edelman do take a look at the world in 2019 and ask whether it is still getting better, or going to hell in a handbasket, as Edie so delicately framed it. She cites the failure of the climate talks and the rise of nationalism everywhere from the UK to Brazil. Things are not as bad as they seem, Claudia replies. In fact, the replenishment of the Global Fund to fight Malaria, Tuberculosis, and Aids shows that collective multilateral action is still possible. The world seems to be going in two directions at once, Edie and Claudia agree.

 To help sort things out Gillian Tett, founder of Moral Money at the Financial Times, joins the conversation. Some governments are dragging their feet, including the United States, Tett says. But Tett adds, “this was the year that business really stepped up.” The SDGs are a valuable checklist for business, she explains, and virtually every CEO she talks to wants to discuss the environment, corporate governance, and sustainability. This episode also features a special look back on some of the top Global GoalsCast conversations of the year, on everything from curbing global warming and eradicating poverty, to educating girls and aiding migrants.

 There is also a special Facts and Actions this episode, drawn from some of the best recommendations throughout the year.

 Laurie MacKenzie from our sponsor, Mastercard, describes how women and their families benefit from Mastercard’s digital pay project. “by educating and enabling these women they pass it on to their children and therefore that next generation grows up with a greater set of rights and education and aspirations.”

Image Credits: United Nations 

Featured guests

Gillian Tett

Gillian Tett serves as US managing editor, leading the Financial Times’ editorial operations in the region across all platforms. She writes weekly columns for the Financial Times, covering a range of economic, financial, political and social issues throughout the globe. 

Tett’s past roles at the FT have included US managing editor (2010-2012), assistant editor, capital markets editor, deputy editor of the Lex column, Tokyo bureau chief, and a reporter in Russia and Brussels. 

Most recently in 2016, Tett received honorary degrees from the University of Exeter in July and the University of Miami in May. In 2015, Tett was given an honorary doctorate from Lancaster University in the UK, one of the top ten British universities. In 2014, she was named Columnist of the Year in the British Press Awards and was the first recipient of the Royal Anthropological Institute Marsh Award. Her other honors include a SABEW Award for best feature article (2012), President’s Medal by the British Academy (2011), being recognized as Journalist of the Year (2009) and Business Journalist of the Year (2008) by the British Press Awards, and as Senior Financial Journalist of the Year (2007) by the Wincott Awards. In June 2009 her book Fool’s Gold won Financial Book of the Year at the inaugural Spear’s Book Awards. 

Tett’s latest book The Silo Effect, published by Simon & Schuster in September 2015, looks at the global economy and financial system through the lens of cultural anthropology.

Dr. Narasimha D. Rao

Dr. Narasimha D. Rao is an Asst Professor of Energy Systems at the Yale School of Forestry and Environmental Studies. He also is a Senior Research Scholar at the International Institute for Applied Systems Analysis in Austria. Dr. Rao’s research examines energy transitions, climate change and economic and resource inequality. He is particularly interested in how climate change and mitigation policies impact poverty around the world. He is a contributing author to the IPCC’s Sixth Assessment Report, and the recipient of the European Research Council (ERC) Starting Grant for a project entitled Decent Living Energy – which examines the energy needs and climate impacts of poverty eradication in select emerging economies. He received his PhD from Stanford University in Environment and Resources, and has two Masters from MIT in Technology Policy and Electrical Engineering.

Laura MacKenzie

As Senior Vice President of Global Prepaid for Mastercard, Laura is responsible for developing, executing, leading and adapting the global product strategy for Mastercard’s core prepaid products. In addition, she is responsible for driving product solutions to deliver Mastercard’s commitment to the World Bank to include 500 million people into the formal economy by 2020 through the development and deployment of innovative products and delivery channels.

Prior to this role, she spent 12 years leading Mastercard’s US Merchant acceptance for core merchant verticals. Mackenzie began her career in fashion with luxury global brands Ralph Lauren, Ann Klein and Nicole Farhi before making a move into the financial realm with South African start up joint venture e-commerce companies. She has spent many years living and working overseas in London, Barcelona and Johannesburg.

This episode was made possible thanks to the support of

Special thank you to:

Transcript

Gillian Tett: 00:02 This was a year that business really stepped up to the plate and said they were going to get involved. I have never seen a situation where almost every single CEO and C-suite member I have met wants to talk to some degree about environmental social governance issues.

Edie Lush: 00:19 We do know that the 2020s are going to be absolutely critical. The UN science consensus has said that emissions have to start coming down and fast right now by 7% a year. Last year they went up.

Gillian Tett: 00:31 Unfortunately, we’ve seen some governments come out and show that they’re dragging their feet like the American government and we haven’t seen a clear cut consensus amongst the leaders to act on a political sense

Speaker 2: 00:43 In this work today. What is required for just the most basic needs for people that it’s probably not the bulk of the energy needs that’d we consumed. More of the energy we consume is actually serving consumption that potentially could be reduced quite significantly without reducing human wellbeing.

Claudia Edelman: 01:02 The world is indeed going into two directions and I’ve heard that from a lot of people that are looking at 2019 as a mixed bag.

Claudia Edelman: 01:18 Welcome to the Global Goalscast!

Edie Lush: 01:20 The podcast that explores how we can change the world.

Claudia Edelman: 01:24 This episode, we take a final look at 2019 and I look forward to the decade of the 2020s.

Edie Lush: 01:31 That’s right. This is our holidays special! Do you hear the jingle bells? We are going to hear some of our favorite moments from Global Goalscast this year, including the most interesting facts and actions our partners have offered you.

Claudia Edelman: 01:46 Yes, and for that reason, I brought my very special voice, my sexy voice for this episode. So in this episode we’ll ask the question that I know the answer to. Is the world getting better.

Edie Lush: 01:59 Or like your voice? Is it going to hell in a hand basket. or maybe a bit of both?

New Speaker: 02:05 Not in reality. Edie. That is complicated because even if you’re like a super optimist like me, there are days when it doesn’t feel that good. Actually it might feel bad. So to help us think about the year 2019 and about the years to come, we will have a very special guest. One of our very favorite visitors here at the Global Goalscast. We will tell you who that is and crack open our holiday cheer right after this…

Sponsors: 02:35 This episode of Global Goalscast is brought to you by MasterCard. MasterCard is dedicated to building an inclusive world in which the digital economy works for everyone everywhere. By educating and enabling these women, they pass it on to their children and therefore that next generation grows up with a greater set of rights and education aspirations. Later in this episode, you’ll hear how MasterCard’s digital wage project is helping women and their families. Thanks also to CBS News Digital and Universal Production Music and to Harmon, the official sound of Global Goalscast.

Claudia Edelman: 03:21 Welcome back. I’m Claudia Romo Edelman in my new sexy voice.

Edie Lush: 03:26 And I am Edie Lush and later drum roll. We’re going to have a very special guest. It’s going to be Gillian Tett from the Financial Times.

Claudia Edelman: 03:36 It’s such a joy to have Gillian with us. We don’t really think of Gillian as a guest. More like family.

Edie Lush: 03:43 Yeah, because moral money was, she launched this year for the FT. Seems mostly simpatico to the work that we’re doing here. It’s kind of like Global Goalscast, but with charts…

Claudia Edelman: 03:54 And in pink. And so 2019 has been quite a year I would say. Edie, we’re going to break it down for you and give your end of year forecast for where the world is headed on. Spoiler alert, I do not think that things are nearly as bad as they seem. We are not going to hell in a hand basket, Edie!

Edie Lush: 04:13 What about being on the highway to hell? I’m actually tempted to get you to sing that for me, but maybe with your throat the way it is. I’m not going to, but the failure of the climate talk did not inspire hope for me sitting here in London, so we’re going to wrestle with all that and a lot more. But what kind of year was 2019 here at global goals cast, have a listen to some of our high points.

Greta Thurnberg: 04:46 How dare you have stolen my dreams, my childhood with your empty words.

Paul Polman: 04:55 But at the end of the day, it’s not about solving climate change. At the end of the day, it’s giving a decent life to everybody on this planet earth.

Speaker 8: 05:05 The world’s human population is a subject that was at the forefront 30 40 years ago when many people said it’s the biggest problem for the world. Since then we’ve learned, no, it’s not the biggest problem for the world. What counts is not the raw number of people. What counts is their total consumption rate. It’s becoming increasingly impossible to have a stable world with big differences in standards of living around the world and the only stable outcome. It’s going to be a world with much more equal standards of living around them.

Speaker 7: 05:38 What time to set up our library and we asked the children to draw a computer and they could not even fathom what a computer was.

New Speaker: 05:45 As long as you have access to connectivity and now we’re seeing more and more conductivity in the developing world, it is possible to actually access lots of computing power as long as you can pay for it. Lots of storage, more data, and in fact these software tools that allow you to do machine learning and do AI.

Claudia Edelman: 06:01 One of the big red flags that I have is how AI particularly could accentuate exclusion.

New Speaker: 06:09 This is the thing that worries me most, which is that we’d get a set of policy and guidance developed by a bunch of white men in Silicon Valley that tries to speak to the world.

Edie Lush: 06:18 I think Micheal Chui called them male and pale.

New Speaker: 06:20 There you go, I’ll steal that. But that same technology is something that we’re using to detect schools. We can pull a school out of a satellite image, for example, in Liberia where we can see through machine learning where schools are and that lets us understand where to send equipment, supplies, material and teachers in a way that we wouldn’t if we didn’t have that data.

Speaker 10: 06:40 So for the first time this year, we got to celebrate international day of the gal with them and we give some computers and visceral coding lessons and getting to see that they have not put themselves in this tiny box that the world puts the mean that dreams are quite big. It’s very inspiring.

New Speaker: 06:59 It doesn’t matter that I’m a refugee, that is only a status, but it’s never written on my face. Never written anything of mine is never going to examine my destiny because I’m going to write my destiny. I’ll write my own story.

New Speaker: 07:10 Invest in these girls to see them differently. Not just an object of government, but see them as women who can actually do something with their life and give them jobs and skills and give them their ability back.

Speaker 10: 07:22 If you use the term global feminism, you understand feminism all around the world. It is not only from a Western perspective, you know that the facts are so outrageous, so extreme. The disempowerment is so extreme.

Ibrahim Conde: 07:42 The world doesn’t understand that we move because of reasons that we can’t handle and people tend to follow what the media tells about migrants and refugees are seen as people that’s come in to steal jobs, criminals, and so as a result, no one knows what our actual stories are. The stories of migrants in Africa, I think should be told more.

New Speaker: 08:05 With a place of open. I’m also providing training, showing some youth that… That are interested in computers and computer sciences. I see myself as a peacemaker and they dream of a place where we are able to, to live free of children going into um, groups like the way I did.

Speaker 2: 08:30 I always see it as a joke that in the DRC when you take your tomato, you wash your tomato you throw the water, you come a month after you have a tomato plant. But it is true. It’s not a joke. If a man is brought to the conflict, I would be ready to go back to DRC in a few years time. Not to be distributing food, but to be buying food from the DRC.

Speaker 13: 09:02 The world has exist 45 million centuries. But this is really the first century when one species, the human species can determine the planet fate. We use more resources and we are having a heavy footprint which is affecting the biosphere and affecting the climate.

New Speaker: 09:21 You developed countries, you created this problem, you have to cut your emissions. We developing nations, you cannot tell us that we can’t do what you did. And I showed them that under that scenario, Shanghai would be almost certainly inundated. Shenzhen would be inundated and at that point I said, so what does this mean? And what I heard translated in my earpiece was we have to leave the past in the past.

Paul Polman: 09:54 You may say I’m a dreamer, but I’m not the only one. I think what we’re really seeing and as well to as many people are dreaming for a better wealth than we have currently.

Valerie Keller: 10:02 you want to change the trajectory of kind of the collective behavior, sometimes you can actually just shift by the murmuring of a few birds, right? To start to fog starts to move in a different direction.

Speaker 1: 10:10 Sure. If you wanted to go fast, go alone. If you wanted to go far, go together.

Edie Lush: 10:16 Jonathan Franzen just the other day said, we should just give up. It’s over.

New Speaker: 10:20 If you believe as he does that it’s too late, that people are never going to learn to cooperate. You are going to get to be right because you’re not going to do a darn thing about it. And so do you want to be right or do you want to make a difference? It’s time to fight. This is not going to be easy, but it’s going to be worth it. [Transition Music]

Claudia Edelman: 10:46 Wow! That brought back a lot of memories, Edie.

Edie Lush: 10:49 Right? So good.

Claudia Edelman: 10:50 13 episodes, 14 with this one, our audio genius Simon James was there for every one of them and created that amazing review, that nostalgia. That was amazing.

Edie Lush: 11:03 Right.

Claudia Edelman: 11:04 All right, let’s start analyzing the year. Let’s start with global political landscape.

New Speaker: 11:09 So I felt like we were moving in two directions at once in 2019 it’s a little bit like that finger game. I don’t know if it’s Mexican or Chinese. I used to buy them when I went to Tijuana. Like you put your fingers in and then you both pull, yeah, they’re Mexican. They’re called atrapanovios, which is basically like a boyfriend catcher.

Edie Lush: 11:29 Oh my god.

Claudia Edelman: 11:30 It’s meant to be a toy for girls. So you put it on the finger of the boy you like and then you pull and there is no way he can skate until he gives in.

Edie Lush: 11:39 So what do you think about my analogy? Is that the right one?

Claudia Edelman: 11:42 Well, I think that the world is indeed going into two directions and I’ve heard that from a lot of people that are looking at 2019 as a mixed bag. On the one hand, there’s never been more wealth, more health, more people living in decent lives, eliminating extreme poverty. As a former secretary general, my former boss, Ban Ki-Moon said we are the first generation that can eradicate extreme poverty and that is amazing.

Edie Lush: 12:11 And at the same time, pulling the other way there is spreading discontent. We’re seeing rising political movements in the middle East, Iran, Iraq, Lebanon.

Claudia Edelman: 12:19 You almost moved to the middle East, right?

Edie Lush: 12:23 I’ve been there several times and we’ve also seen a new nationalism or even nativism infecting places like the US China, Brazil, India, Eastern Europe, and of course Russia. Hard to call it new there. I live in the UK and we just had yet another election. And I would argue that the union of the United Kingdom is the biggest loser at this last election because nationalism has risen in every country including Scotland and Northern Ireland.

Claudia Edelman: 12:51 And I don’t think that this is going to stop. All signs are saying that these will continue worsening and I do think that that sense of, I don’t believe that the system is working and particularly governments are inefficient and unethical is going to probably hurt multi-lateralism massively.

Edie Lush: 13:13 And we saw the failure of multi-lateralism of course, this last weekend at Cop-25 in Madrid, but we are the optimists and we have to remind ourselves that multi-lateralism isn’t dead. Even at this time of isolationism, there was a massive multi-lateral victory that many people, including me in fact missed. I didn’t realize until I read Mark Suzman of the Gates foundation who wrote an article the other day where he said the biggest news no one paid any attention to was the replenishment of the global fund to fight AIDS, tuberculosis, and malaria. In October, the global fund secured $14 billion of new funding.

Claudia Edelman: 13:54 YooHoo!

New Speaker: 13:54 Remember Sue Desmond Hellman earlier this year,

Sue Hellman: 13:58 it literally is impossible for me to overstate how much global fund and Gavi have contributed to everything we celebrate in global health. I’ll give you just one fact. Since 1990 under five mortality has been cut in half. It is not at all an overstatement to say, if not for the global fund for AIDS, TB, and malaria, and Gavi for vaccines for the poorest children of the world. The world would have never seen that kind of gains.

Claudia Edelman: 14:28 Yes, yes. This shows how important political will is, I Edie as you might recall, I was part of two replenishments when I was working for the global fund to fight AIDS, tuberculosis and malaria. And I tell you the newest one really was carried by president Macron in a way that he put his political will behind it. He made sure that France was pushing harder, raises money. He brought, you know, like Europe, he brought his political world everywhere. Governments, philanthropists, business got together in Leon. Perhaps that’s the new multi-lateralism.

Claudia Edelman: 15:10 So we start here because the greatest challenge to achieving the global goals is not technological or even economic. It’s political. We have the resources and the tools to do most of what’s needed and yet we aren’t doing it.

Edie Lush: 15:23 So we need our smartest thinking caps to help sort us out, which is why we’ve invited Gillian Tett back and it’s not just for the very special studio eggnog.

Claudia Edelman: 15:33 Well, here in the studio we have the Mexican Ponche with rum that Gillian and I will start enjoying as soon as we are out of there. So Gillian, what’s your take on political landscape? 2019.

Gillian Tett: 15:45 Well, I’ll take any kind of alcohol and studio these days. I think we need it because there’s been plenty of depressing stuff in the last year. Unfortunately. We’ve seen some governments come out and show that they’re dragging their feet like the American government and we haven’t seen a clear cut consensus amongst the leaders to act on a political sense. However, this was the year that business really stepped up to the plate and said they were going to get involved with an extraordinary number of commitments and involvement from corporate leaders and financial sector leaders. And that’s really potentially going to be a game changer. Whether that turns into action after the brave words remains to be seen and that’s going to be a key theme for 2020 but what is encouraging is that even if governments have prevaricated or become split . Business have become much more unified, a much more proactive. And do you think that they are ready? Well, mobilizing business in my view requires really a sort of four-part strategy. First, they have to wake up and recognize that they actually have a duty to the wider world other than just the shareholders. And that has definitely happened this year. If you look at things like the business round table and the statement they made about stakeholder purpose or stakeholder commitments, that’s very significant.

Gillian Tett: 17:02 Secondly, business has to have a framework to talk about what kind of action it could or should take. And I must say I think the sustainable development goals have been an extraordinarily successful tool that many businesses have used to really frame that discussion that you can criticize the SDGs of being too cumbersome and complex, but for business it provides a wonderful checklist to talk to each other with. Thirdly, they have to start actually putting their money where their mouth is in relation to the SDGs and actually doing things and we’re starting to see that action. There’s a lot of impediments where they are at least starting to move, but fourthly, business has to recognize the limits of their ability and that means they need to be very clear about what the policy sector has to do rather than them and also where there are areas that actually a better performed by NGOs rather than profit-seeking enterprises. Again, I think there is action on that front, but getting the three legs of that stool to work together, the government, the NGOs and business is going to be another key theme for 2020

Edie Lush: 18:11 Before we go any further, let’s take a quick break to hear another story from our sponsor MasterCard on how they are making the digital economy work for everyone.

Sponsors: 18:24 I know that women are important to MasterCard. I’ve spoken to so many of the amazing women that work for MasterCard. I wonder in your words why it’s important that you and MasterCard helped to benefit women. Women, especially in emerging markets are significantly more at risk than their male counterparts. They’re especially more at risk when they’re paid in cash wages. They have less control of it. They’re at greater risk of being pickpocketed. They can be mugged on their way home. In these factory towns, everybody knows which Friday is pay day. They know exactly the journey that people are taking. Some of these women travel by bus or train or walk for hours to get to work in some countries. It’s also common, as I’ve said earlier, for women to just hand over their wages to the men in their lives, but we’ve allowed them and we’re helping them with careful training on how to talk to their families about digital wages. We’ve also seen a dynamic shift in some households in which those women get more of a say in how the home finances are managed. And we also know that because women are so focused on their children and the next generation by educating and enabling these women, they pass it on to their children and therefore that next generation grows up with a greater set of rights and education and aspirations. [Transition Music] Smallholder farmers around the globe are equally, uh, in emerging markets, generally still in cash based ecosystems. So we have partnered as we’ve done in the garment sector with large commodities players and are working with them to digitize payments out to small holder coffee farmers in places like Chiapas, Mexico and outside of Bogota, Columbia. And we’re also now looking to Western Africa. So to take the cash operations out of the supply chain for small holder farmers in fact allows them to reap a more full value for their cash crop as it goes to market than they are when they have to stop through middlemen along the way. [inaudible]

Edie Lush: 20:48 Thanks to Laura McKinsey from our sponsor, MasterCard. Now back to our end of year review.

Claudia Edelman: 20:57 So the second thing that we want to discuss about 2019 is inequality. Inequality. That seems to be the most important driving force for anger and for this trust and for fear. We see not only the widen gap on money, but it’s also access to technology and to education. So inequality has to be addressed. Inequality is bringing people to wonder, is this system working for me? Is capitalism really gonna ever be helpful? Is globalization ever gonna touch my wallet? And my home is democracy really a system that would allow me to thrive? The.

Edie Lush: 21:36 UNDP Claudia said very much the same thing just the other day. Inequality is the force driving social discontent. In fact, Achim Steiner said,

Achim Steiner: 21:46 What was one sufficient then need to measure per capita income is simply no longer adequate in capturing inequality in the 21st century. The capabilities approach, the kind of educational opportunities we have, the families we are born into. All this begins to define our life’s journey. And as we look towards addressing the increasing tensions around inequality and development choices and outcomes, you also need to move beyond averages. Simply having a per capita GDP measurement tool is not adequate and we have to move beyond today because the advent of new technologies, the threat of climate change are also emerging as major drivers of inequality in the 21st century…

Claudia Edelman: 22:25 Which is fascinating Edie because the sustainable development goals, the SDGs created a broad definition of equality five years ago and it was not just wealth or income but clean water, electric power, education for boys and girls and responsible consumption. The way that Jared Diamond told us earlier this year,

Jared Diamond: 22:46 Consumption rates meaning consumption rates of water, fuel and other resource and metals in the developed world on the average about 32 times those in the poorest countries and that means that one American citizen has the impact of the world. 32 Kenyans. I mentioned specifically Kenyans because there are many Americans who feel indignant and concerned about the growing population of Africa and yes, it’s a tragedy for Africa, but as far as the impact on the world is concerned, 50 million Kenyans are equivalent to 1.7 million Americans can is trivial for its impact on the world,

Edie Lush: 23:30 The ultimate inequality. That goes to the heart of what I was talking about with professor Narasimha Rao.

Claudia Edelman: 23:36 He’s so cool. He’s the professor of energy system, right?

Edie Lush: 23:39 Yeah. At my Alma mater, Yale university, he’s been looking at how much energy it will take to lift the remaining 700 million extremely poor people, including those 14 million Kenyans living on less than a dollar 90 a day. His answer is encouraging.

Narasimha Rao: 23:57 What we found in general in principle is that the needs of poverty eradication are relatively small compared to the total energy demand in these countries. Even in a country like India where 15 to 80% of people lack any of these dimensions of decent living standards, which indicates that the bulk of energy use today is really serving more the affluence in the middle class services such as driving in automobiles and flying and more kind of conspicuous luxury consumption, but not so much meeting basic needs. And this is increasingly the case as you move towards middle income countries like Brazil and South Africa. And so that provides more evidence that in this world today what is required for just the most basic needs for people. That is probably not the bulk of the energy needs that be consumed at more of the energy we consume is actually serving consumption that potentially could be reduced quite significantly without reducing human wellbeing.

Edie Lush: 24:57 And he echoes Diamond’s point that as we become more affluent, we become more wasteful.

Narasimha Rao: 25:03 Material resources are serving a lot of nod materials needs such as social status, acceptance in society, and we need to move away from that because that’s reflects a certain amount of resource use and environment and degradation that is not really necessary for people to flourish.

Edie Lush: 25:23 Gillian, can we have a world that’s more equal that uses less carbon?

Gillian Tett: 25:28 Well, that is one of the big questions right now because as a tremendous contradictional irony in this whole inequality debate, on the one hand groups inside Western countries are talking a lot about inequality and that’s driving populism, but of course the level of inequality between countries have actually been shrinking in the last decade, which is actually good news overall. Now in theory that would imply that a lot of the emerging market in developing countries should feel less angry about being asked to do some heavy lifting and when it comes to climate change in practice, however many of them are arguing quite correctly that it seems somewhat unfair for the developing world to lecture them about the need to potentially curb missions and maybe hurt that growth while the developed world has had already had the benefits of developing on the back of a lot of carbon emissions. So that’s going to be very tough in the next year ahead. But perhaps there’s another thing to think about which is the idea of reverse innovation because what was thought and to see is a wave of innovation in the emerging markets in relation to climate change and other big social challenges where are taking out small innovative ideas, which are often very, very cheap because they have to be developed for poor countries, which sometimes actually leapfrog some of the big expensive ideas being developed in the West. And increasingly we’re starting to see trickle back where ideas developed in an emerging markets come into the West and start to solve some of the climate change problems or at least deal with some of the issues, even though they’ve come out of poorer economies and tougher conditions.

Paul Polman: 27:15 At the end of the day, it’s not about solving climate change. At the end of the day, it’s giving a decent life to everybody on this planet earth.

Edie Lush: 27:23 That was Paul Polman from our episode about his new firm. Imagine. But of course we do need to avert global warming. So Claudia, tell me a little about when you were at the UN in 2015 and how the SDGs and the climate agenda came together.

Claudia Edelman: 27:39 Well, they were separate animals. So there were the sustainable development goals that took forever to be created five years. And you know the consensus of 193 countries getting to agree on those 17 goals. And meanwhile you had the Paris Accords that were signed and getting ready and there was a realization that one couldn’t exist without the other and they were put together under the 2030 agenda for sustainable development goals and climate change. And that’s why there was so much debate about whether to call this the 2030 agenda of the or the SDGs. But now that they came together, climate is not only part of it, it’s just that as a center of it, um, it is urgent and that’s why the discussions of the COP are so disappointing.

New Speaker: 28:25 Either we stopped this eviction to go all our efforts to tackle climate change will be doomed.

Claudia Edelman: 28:32 People had the expectation that action was going to take place and that you will going to see the decision makers taking decisive actions towards climate change. And I do think that there’s a consensus that there was a disappointment, but like the discussions of decision makers which by the way actually emphasizes even more the point that we have about like governments are failing the expectations of people.

Edie Lush: 28:57 Yeah. And I’d say that to say it was a disappointment is like the biggest understatement of the year because we do know that the 2020s are going to be absolutely critical. The UN science consensus has said that emissions have to start coming down fast right now by 7% a year. Last year they went up. So is that even possible when we can’t get governments to agree on what to do?

Gillian Tett: 29:21 It was indeed a big disappointment because of those ever time that we need to get the world on board and all the political leaders on board together to tackle climate change. It really is now if you’re looking for silver lining, so there are two silver linings. Firstly, the very fact that the governments have not pulled together at cohesively might just… Might spur more consumer protest and action and more pressure on companies to try and push for meaningful change and if so, that would be good. Second, possible silver lining is that the US has obviously been a difficult stumbling block in the whole process of getting major governments on board. However, one big theme I’m going to be looking out for in 2020 is to see whether the Republican party starts to change its language or mood music on climate change at all because although Donald Trump has very clearly said he’s not interested in talking about climate change, the reality is actually a growing number of senior Republicans who are pretty concerned and they won’t use the word climate change because that’s such political dynamite and the US. Landscape right now. However, if you start hearing phrases like environmental protection Conservancy, energy self-sufficiency, pollution being tossed around a lot, that’s a sign that actually the tone is starting to change. Even if the word climate change is still taboo.

Edie Lush: 30:48 I remember when I was in Paris for COP-21 it was really the French leadership that along with Christiana Figueres who really steered such a successful COP. These thoughts from the news that I read. I wonder if you got a sense of what it was that went wrong this time round.

Gillian Tett: 31:08 There wasn’t really clear cut leadership unfortunately and there really is a growing divergence in the goals and the degree to which people think hitting those goals is realistic or not sadly

Claudia Edelman: 31:24 The fourth topic that we wanted to pick, which probably is at the heart and the soul of what we are here at the Global Goalscast, which is the growing movement for change and this is how we want to look ahead and look at businesses coming on board and jumping into the bridge of purpose and sustainability. I think that that’s a great thing that happened is 2019 which is a great movement for change.

Gillian Tett: 31:51 Well, I would say if you’re looking for signs of change, firstly in the course of the last year I’ve spoken to masses of CEOs because that’s kind of what I’m paid to do in my job at the financial times and I’ve been doing that for years. I have never seen a situation where almost every single CEO and C-suite member I have met, wants to talk to some degree about environmental, social and governance issues. Never seen that before. Now the sign of change is that we at the financial times launched something called moral money, this newsletter and platform. Whew, that’s going gangbusters. I mean, you know, it’s got the highest open rate of any newsletter we’ve launched because our readers are really, really interested in this kind of content, which going to be pretty hard to imagine a year or two ago and lost tiny vignette is that Brussels recently issued a hefty roadmap for green finance, but it’s also issued a very big taxonomy of how you define green bonds and green products, although the rest of the world, particularly America, use toa shrug when Brussels did things and say, Oh, let’s just ignore what Brussels is doing.

Gillian Tett: 33:03 Increasingly I’m hearing people say this could end up being like the GDPR, the green world. And by that I mean Brussels came out a couple of years ago and drew up these very tight regulations for the tech sector and social media platforms, which initially only applied in Europe and people kind of ignored outside Europe, but actually then ends up setting the standards globally and affecting any company with a global operation. So what Brussell’s doing in the world of green right now could end up again having a real impact in the next year and how American companies and other companies and financial group think about green issues and essentially raise the standards in ways that people weren’t expecting.

Edie Lush: 33:43 I was amazed to see that Europe actually pledged to be carbon neutral by 2050 now that was the news that came out last week ahead of the rather disappointing COP. Gillian, I wonder if you can talk me through something that I think is going to be an emerging issue next year, which is this idea of what’s the role of central banks in climate change? We now know that Mark Carney is the Secretary General’s advocate, an Emissary on climate change, but there’s a real argument or debate or discussion starting about what the role is. Yes, climate risks should be looked at by central banks, but should central banks have their mission creep into shifting capital away from polluters towards greener companies? So those are the corporate bonds that they hold. I wonder if you have a view on that.

Gillian Tett: 34:35 Well, I certainly do have a view because it’s going to be one of the hot potatoes of 2020 a bit of background Mark Carney, the governor, the bank of England set up this group known as network for greening the financial system. No prize for snappy memorable name.

Claudia Edelman: 34:50 La papa caliente!

Gillian Tett: 34:54 Exactly. But anyway, at the end GFS was set up between the bank of England, bank of France and the central bank of China. Interestingly enough, about two or three years ago, and initially they just had six members. They’ve now got three dozen members. Almost every central bank in the advanced economies has joined with a notable exception of Russia. And guess what? The United States, yes, grown. Although the U S actually may end up joining, although the Federal Reserve hasn’t joined. The San Francisco Fed is a advisory member and I wouldn’t be surprised if the US Fed doesn’t join soon as well. But anyway, they all looking at what they can do with green. And the best way to understand this is to use as a three parts schema. I often use with moral money, our platform at the FT, which is the recognize that there are three incentives driving finance and business in this respect. Some companies want to actively change the world, some want to do no harm to the world and some want to do no harm to themselves. And central banks certainly want to do no harm to themselves and they want to do no harm to the financial systems they oversee. And in that respect they want to make sure that they are properly measuring the climate risk threats to banks and insurance companies, asset portfolios. So that’s very important and that’s what they’re definitely stepping up and everyone agrees they have to do that and they also have to look at their own portfolios. Second thing is doing no harm to the world, I. E. not backing ventures and enterprises, which are obviously dangerous and risky and damaging and there’s a bit more controversy around that. But most central banks these days think they probably shouldn’t be buying, say, coal mine bonds or something like that that are actively going to harm the environment. The really controversial part is about actively trying to change the world. And there’s actually a lot of unease in central bank circles about the idea that central banks actively trying to finance say renewable energies or anything which has a wider social environmental purpose as a proactive direct goal because that’s seen as meddling too much in politics.

Edie Lush: 37:09 Now I want to get you guys to give me your predictions. Will 2020 be the year we see movement to achieve the SDGs coalescing in a way that makes success likely or are the forces of delay, fragmentation and short term profit too powerful. Claudia, what do you think?

Claudia Edelman: 37:26 I actually think that 2020 will be the year in which a lot of the voice, a lot of the tagline will be about action. So it will be the decade of action coming from the coalition of, you know, like the United Nations and partners. But also I think that young people are tired of listening to stuff without saying action. So I think that CEOs, ideally we’ll be talking more about the actions that they’re doing just about talking the talk. My second prediction about 2020 is that inclusion will become bigger. I think that I’ve seen it now with diversity and inclusion and overall the world being browner, more feminine with a bigger heart and so inclusive environment will become more important. Companies will have to manage expectations about what they can and they cannot do.

Edie Lush: 38:16 Gillian, what about you? What’s your prediction for 2020?

Gillian Tett: 38:19 Well, here are three things to watch. Firstly, accountants will become increasingly important and yes, I know the activists and you know philanthropists and people who work at the UN tend to go, Oh my goodness, may accounting how boring. But we’re starting to see the breed of warrior accountant who are trying to force companies and investment groups to actually measure the impact of climate change on portfolios. And that really matters because once that becomes revealed, there’s more pressure on companies to act. Secondly, I think we’re going to see the Japanese Olympics 2020 Olympics. See Japan play a growing leadership role in trying to push forward the SDGs on the global stage and put a lot of pressure on companies to actually do things. Some of it will be greenwashing, but I do think we’re going to see a lot more action there. And thirdly, I think pressure on the investment managers and the investment companies is going to keep rising because there is a new generation of wealthy millennials who have money and who are demanding that wall street names in Switzerland and London actually take action and it’d be lovely to think that it’s kind of mass market common people who drive change in financial products. In reality, it’s the ritual, the super rich who drive a lot of the change and they’ve fact is their starting to move.

Claudia Edelman: 39:37 Wow. Edie, I love that. Imagine that if you’re like a Japanese accountant. Wow, that’s the young japanese accountant[laughter]. Edie, what about you?

Edie Lush: 39:46 So my prediction is that the argument over climate action is going to become stronger ahead of now. Yet again, prime minister Boris Johnson is hosting COP-26 in Glasgow in Scotland. I think we’re going to see more cities, more businesses and more coalitions emerging to tackle climate change. I think we need amazing minds and courageous hearts to be tackling these issues and I think it’s going to be a very challenging year for those who care.

Gillian Tett: 40:14 Since I have the british accent, I will jump in quickly and speak about Boris Johnson and the UK because there is a lot to be depressed right now about the UK. However, it so happens that green issues is one area where there really is a chink blight because the UK is already actually done a lot of very encouraging things about building public-private partnerships. And so against the odds, this really could be a chance for the UK to show to use the great British what it’s made of.

Claudia Edelman: 40:43 and so last words, 2020 optimistic, pessimistic, mixed?

Gillian Tett: 40:49 Gotta be optimistic because we’re the start of a new decade and if we’re not optimistic then when can you be?

Claudia Edelman: 40:54 There you go. Closing with Brexit. I love that Edie?

Edie Lush: 40:57 You can’t be an optimist. Why get up in the morning?

Claudia Edelman: 40:59 Wow, I love it. Honestly, after COP-25 and after Brexit, having two brave minds here saying that they are optimistic me for I would change. I’m mixed for 2020 and I do think that is going to be the year of Latinos. I’m super optimistic about the year of Hispanics here in the US but overall I really want to see government stepping up, being more efficient on businesses, getting more ethics, more moral, as you said, but I just don’t want to have like the break of a honeymoon with businesses too early because if they cannot manage the expectations of what people have, then is going to be a hard year.

Edie Lush: 41:38 Okay. Now it’s time for our year end special. Best of facts and actions from 2019 first three facts from Aron Cramer of BSR, Saskia Brusyen of Yunis social business and Robyn Scott of Apolitical,

Aron Cramer: 41:56 We’ve heard from the UN that the world needs to reduce emissions 7.6% per year during the 2020s in order to keep warming below 1.5 degrees. That is an urgent call to action.

Saskia Bruysten: 42:11 My second fact is that last year, 26 individuals on the same amount of money as 3.8 billion people who make up the poorest half of humanity. Despite the fact that extreme poverty has been going down, inequality has still been rising. Billionaires now have more wealth than ever before. While only 5% of all new income generated from the global growth trickles down to the poorest 60%

Robyn Scott: 42:45 In a world where jobs are increasingly being lost to automation, the international labor organization estimates that the green economy could create 24 million jobs by 2030 and now three actions from Chris Fabian of UNICEF innovation, Mohamed Yahya of UNDP and Mathias Devi of UNICEF.

Chris Fabian: 43:06 First of all, please, if you haven’t signed up for Finland’s online course on artificial intelligence, it’s called Elements of AI and you can find it through a quick Google search.

Mohamed Yahya: 43:15 Support the transformation of Africa, not through aid only, but through trade and other aspects of the relationship between Africa and Europe has to be one of mutual beneficial system. Structurally transforming Africa is one of the things that will then allow young people to want to stay in their own countries. At least give them that option,

Mathias Devi: 43:39 Support youth to speak up and hear them. Whatever you’re working on, whatever you’re designing, whatever you’re promoting. Remember that 1.8 billion people in your potential audience are children and youth and the 90% of these live in developing countries. This group has lots to say and listening can both improve your work and their lives massively.

Edie Lush: 44:01 Thank you to all our partners that have shared facts and actions in 2019 and thank you to Gillian for joining us and all our guests who shared their insights and stories with us this year

Claudia Edelman: 44:17 And thanks to you.. to you our dear listener. Thank you for listening. Please like and subscribe us via ideas or whatever you get your podcast from and follow us on social media @Globalgoalscast and a very personal special thanks to the wonderful team of Global Goalscast that has made this an incredible second year that we have from our editorial guru, Michael Oreske to Charles the Portobello to Simon James and Edie Lush and Tina and Michelle and everybody that is supporting us all around the world. Thank you. Thank you so much for this wonderful team. When you have a wonderful team, you produce wonderful things. Thank you for being with us this year. See you next year.

Edie Lush: 45:00 Thank you to you Claudia and…

Outro: 45:12 Global Goalscast was hosted by Edie Lush and Claudio Romo Edelman, our editorial guru by Mike Oreskes editing and sound production by Simon James. Our operations director is Michelle Cooprider and our interns Tina Pastore and Brittney Segura. Music in this episode was courtesy of Universal Production Music, one of the world’s leading production music companies, creating and licensing music for film, television, advertising, broadcast, and other media, including podcasts, original music by Neil Hale, Angelica Garcia, Simon James, Katie Crone, and Andrew Phillips. This episode is brought to you by MasterCard, creating scalable solutions for sustainable and inclusive economic growth. Thanks, also, CBS News Digital and Harmon, the official sound of Global Goalscast.

Imagine, if you can, industry leading the way to the SDGs

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“Imagine all the people, living life in peace….no need for greed or hunger, a brotherhood of man.”

Those lyrics are surely familiar to you. They are from one of the most successful songs of all time, Imagine, by John Winston Lennon. Lennon, singing of his better world, voiced certainty that he “was not the only one” with this dream. Now, prominent corporate leaders have begun a new firm with the express purpose of making business and industry better global citizens. They have named the firm, Imagine, after the song. On this episode, Edie Lush and Claudia Romo Edelman discuss Imagine and talk with two of the founders, Paul Polman, former CEO of Unilever, and Valerie Keller, a well-known CEO whisperer, coach and expert in transformational business leadership. With governments acting too slowly or in many crucial places gridlocked, more focus has fallen on the role of business in curbing climate change and achieving the other Sustainable Development Goals. Keller and Polman argue that much can be accomplished by creating “collective courageous behavior” by corporations working together to achieve what no one of them might take on alone. There first effort is underway in the Fashion industry and they talk about future plans for travel, tourism and, perhaps, even energy. Claudia observes that Imagine, the song, which was written in 1981, seems to call for the Sustainable Development Goals long before they were created in 2015. But Lennon also sang of “no possessions,” which might be a step further down a socialist road than Imagine, the company, envisions. Edie and Claudia discuss Imagine, the company’s place in what they describe as a movement to create a “better capitalism,” not replace it. “What we are really seeing in this world is that many people are dreaming for a better world than we have currently,” Polman says.

Facts and Actions “to help meet the moment…the decisive decade of the 2020s” are from a leading expert in sustainable business, Aron Cramer, President and CEO of BSR, a not-for-profit which advises companies on sustainability. You can read Cramer’s 2019 CEO letter, “A New Climate for Business”.

Laura MacKenzie, Senior Vice President of our sponsor, Mastercard, describes Mastercard’s work creating digital systems to pay garment workers, predominantly women, around the world. This protects their earnings and increases their access to the formal financial system. “many of the women,” MacKenzie says, “also have ambitions of their own. They would like to own land they would like to start a business. That’s what’s so exciting about this work.”

Photo credits: Hirsty65

Featured guests

Paul Polman

Paul Polman is Co-founder and Chair of IMAGINE, a benefit corporation and foundation accelerating business leadership to achieve the Global Goals. He also serves as Chair of the International Chamber of Commerce, The B Team, Oxford Said Business School and is Vice-Chair of the U.N. Global Compact.

He was CEO of Unilever for 10 years where he demonstrated that a long-term, multi-stakeholder model goes hand-in-hand with good financial performance. During his tenure, Unilever was one of the best-performing companies in its sector, delivering ten years of consistent top and bottom line growth.

Paul was appointed to the U.N. Secretary General’s High-level Panel that developed the Sustainable Development Goals and has played a leading role since in highlighting the business case for the 2030 development agenda, including as a founder member of the Business & Sustainable Development Commission. He remains a U.N.-appointed SDG Advocate.

Photo credits: @justinwu

Valerie Keller

IMAGINE Co-Founder and CEO, Valerie Keller helps leaders use their power for good. With deep expertise in transformation, she helps global corporations become purpose-led and future-fit — and convenes cross-sector coalitions to accelerate tipping points for humanity’s Global Goals.

Valerie is also an Associate Fellow of the University of Oxford Saïd Business School where she directs executive education programs.

Founder of Veritas and of Beacon Institute, she served as EY Global Markets Executive Director and CEO of US-based social enterprises addressing homelessness, healthcare and housing.

She was selected as a Young Global Leader by the World Economic Forum and serves on the Harvard Kennedy School Women’s Leadership Board. 

Photo credits: @justinwu

Aron Cramer

Aron Cramer is recognized globally as a preeminent authority on sustainable business. In addition to leading BSR, which has grown substantially throughout his tenure as President and CEO, Aron advises senior executives at BSR’s more than 250 member companies and other global businesses on the full spectrum of social and environmental issues.

Aron joined BSR in 1995 as the founding director of its Business and Human Rights Program, and later opened BSR’s Paris office in 2002, where he worked until becoming President and CEO in 2004. Aron serves on advisory boards to CEOs at Barrick Gold, Marks & Spencer, and SAP, and previously for AXA, Shell, and Nike. He is also a director of the Natural Capital Coalition, the International Integrated Reporting Council, and We Mean Business, and serves as a member of the Steering Council for the World Economic Forum’s Board of Stewards of its Future of Consumption System Initiative.

Aron speaks frequently at leading business forums and is widely quoted in top-tier media such as the Financial Times, Le Figaro (France), The New York Times, and the Wall Street Journal. He is co-author of the book Sustainable Excellence: The Future of Business in a Fast-Changing World, which spotlights innovative sustainability strategies that enable business success.

Prior to joining BSR, Aron practiced law in San Francisco and worked as a journalist at ABC News in New York. He holds a B.A. from Tufts University and a J.D. from the University of California, Berkeley.

Laura Mackenzie

As Senior Vice President of Global Prepaid for Mastercard, Laura is responsible for developing, executing, leading and adapting the global product strategy for Mastercard’s core prepaid products. In addition, she is responsible for driving product solutions to deliver Mastercard’s commitment to the World Bank to include 500 million people into the formal economy by 2020 through the development and deployment of innovative products and delivery channels.

Prior to this role, she spent 12 years leading Mastercard’s US Merchant acceptance for core merchant verticals. Mackenzie began her career in fashion with luxury global brands Ralph Lauren, Ann Klein and Nicole Farhi before making a move into the financial realm with South African start up joint venture e-commerce companies. She has spent many years living and working overseas in London, Barcelona and Johannesburg.

This episode was made possible thanks to the support of

Special thank you to:

Transcript

Paul Polman:  00:01 You may say I’m a dreamer, but I’m not the only one. I think what we are really seeing in as well to as many people are dreaming for a better world than we have currently.

Valerie Keller:00:09  We were looking at pictures of children as young as four and five who because their fingers are so small, right? They’re able to pick out the metal, right? Nobody wants that.

Paul Polman: 00:20 Obviously, you have leaders and laggers there, but don’t forget they’re all parents. They all have children at home and these children are saying, I don’t want you to be my parents anymore. If you don’t create a future that we can live in.

Valerie Keller: 00:31 If you want to change the trajectory of kind of the collective behavior, sometimes you can actually just shift by the murmuring of a few birds, right? To start till flock starts to move in a different direction. It takes one, two, three to start to tip it.

Paul Polman: 00:42 If you get enough people together in the private sector, you get a collective courageous behavior and we believe, and we’ve already seen some proof of that, that as a result, we can drive the implementation of the sustainable development goals a little bit fast on, hopefully make this world a better place for everybody.

Claudia Edelman: 01:06  Welcome to the Global Goalscast!

Edie Lush: 01:08 The podcast that explores how we can change the world.

Claudia Edelman: 01:12 This episode, we will imagine a different world economy, a world where the biggest industries and corporations work together to redefine globalization. I make capitalism work for everyone that includes cutting carbon emissions and pulling people out of poverty for example.

Edie Lush: 01:30 Remember that song? Imagine from John Lennon [humming] inspired by Yoko Ono. Exactly. Imagine all the people John Lennon saying, no need for greed or hunger.

Claudia Edelman: 01:50  I think that he was calling for the Sustainable Development Goals even before there were Sustainable Development Goals. Every line in that song refers to one or more of the goals. It seems to me, end conflict, eradicate hunger, make it a better capitalism.

Edie Lush: 02:07 And our guest, this episode will tell us why this doesn’t have to be a dream. They’ve started a company to make it happen and they’ve named the company, Imagine.

Claudia Edelman: 02:16 Can I be the official singer of the company?

Edie Lush:  02:18 They actually have official socks, so I don’t know why they wouldn’t have an official singer. I think you’d be great.

Claudia Edelman: 02:25  I can make a … I can go on stage every time Paul Polman wants to…wants to talk. I can be the intro. Why do you need to interrupt Polman if you can sing his intro. There you go.

Edie Lush:02:34 We’re going to talk about all of that and much more right after this.

Transition:  02:39This episode of global goals cast is brought to you by MasterCard. MasterCard is dedicated to building an inclusive world in which the digital economy works for everyone everywhere.

Sponsors: 02:51 So many of the women that we spoke to also have ambitions of their own. They’d like to own land. They’d like to start a business. That’s part of what’s so exciting about this work. We’re not just helping workers get their wages more safely, but we’re including them in the formal financial system.

Transition: 03:09 Later in this episode, you’ll hear about MasterCard’s digital pay project to protect the world’s garment workers. Thanks also to CBS News Digital and Universal Production Music and to Harman, the official sound of Global Goalscast.

Claudia Edelman: 03:33 Welcome back. I’m Claudia Romo Edelman.

Edie Lush:  03:36 And I am Edie Lush. Claudia, you and I have been for two years now sharing stories about the Sustainable Development goals. One question I think tugs on us more than any other. How will we get this done? And then next 10 years.

Claudia Edelman: 03:50  Yes, how will we curve of global warming and eradicate poverty? How are we going to increase gender equality? How are we going to reduce conflict? Especially when so many governments are not doing enough or even worse, taking us in the wrong direction?

Edie Lush: 04:05 Right? US pulling out of the Paris Climate Accords, China building more new coal fired power plants and the entire rest of the world.

Claudia Edelman: 04:14 And the Trade Wars that are happening are undermining the effort to eradicate poverty. So much to do, so little time. But here’s the thing. Governments matter of course, and they are on the growing pressure from the public to do more and more. But the truth is that most of the world’s economy is shaped not only by governments, but by the actions that the industry and big corporations take. Imagine if industry did more.

Edie Lush:04:42 You got it, and I sat down actually in this very studio just the other day with two people, friends of the Global Goalscast who believe that they can make it happen. They’re called Paul Pullman and Valerie Keller .

Claudia Edelman: 04:56 Paul was until recently the CEO of Unilever, one of the largest household and personal product companies in the world. He was widely known for keeping Unilever and its employees focused on making the company be part of the solution and not part of the problem and creating a more sustainable world. As a fact, Edie, he suggested 10 years ago that every brand of Unilever, everyone of them would have a purpose that made it not only a great success financially, but Unilever became the third most desirable company to work for in the world because people care.

Edie Lush: 05:33 And that’s in fact why I started using Unilever products.

Claudia Edelman: 05:37 Is that right?

Edie Lush: 05:38 Back in the day.

Claudia Edelman:05:39 Oh, do you…do you soap it with dove.

Edie Lush 05:41  Deodorant, Dove, Ben and Jerry’s ice cream. Very loyal to Ben and Jerry’s.

Claudia Edelman: 05:46 It is actually crazy because consumers care and buy with their beliefs and employees. Young people want to work for a company that inspires them. So this raised big anxiety when he decided to retire. Could the sustainable world keep the work going without its main champion. So Paul turn for guidance to Valerie Keller, a well known CEO whisperer coach and leadership expert.

Paul Polman: 06:11  We started working intensively together about a year ago when we were thinking about the transition at Unilever and some people were concerned outside of the company more than inside that if I would retire, that our focus on driving this more sustainable and equitable business model grounded in the sustainable development goals, multi-stakeholder longer term, that that would be challenged

Edie Lush: 06:33 and now is not the time to lose such a powerful force for good. As Paul himself explained,

Paul Polman: 06:38 I think what we are really seeing in as well as many people are dreaming for a better world than we have currently and bringing the sustainable development goals to life. We’re actually well behind on our current trajectory globally. We will only achieved them in 2073 and that’s way too late. Lots of people will suffer or lose their lives as a consequence and fortunately there are many people in the world who don’t want to be part of them, but then we have this dilemma of fine, we know what we need to do and we need to solve issues like climate change and make this world function for more people than we currently do. But collectively we don’t seem to be able to do it. And Imagine is really created to create that collective courage and work at industry level under the premise really that we need the private sector to step up. It’s very clear that moving forward we’re having a little bit of a difficult situation geopolitically, whilst we need the NGOs and trade associations, et cetera, they are not really designed to deliver the step changes. But if you get enough people together in the private sector, you get a collective courageous behavior and with 25 to 30% of a industry sector present around a table, you can actually create tipping points and we believe, and we’ve already seen some proof of that, that as a result we can drive the implementation of the sustainable development goals a little bit faster and hopefully make this world a better place for everybody.

Edie Lush:08:03 You mentioned collective…

Valerie Keller: 08:05  Courageous.

Edie Lush:08:06 courageous collective. What’s interesting about that is that it encourages people to act together, but you also work with leaders to make them more empowered, more excited to take these changes. So how do those two things work together?

Valerie Keller: 08:21 And actually even when we work with leaders, we will usually work in the collective. So Paul mentioned how.

Paul Polman: 08:27 it’s a synergy.

Valerie Keller:08:28 it’s a synergy and it also comes from just a deep understanding of this human operating system. Human beings get courage in the collective. The best image that I might want to think about is this kind of the, the flock of birds. If you want to change the trajectory of kind of the collective behavior, sometimes you can actually just shift by the murmuring of a few birds, right? Just start to flock starts to move in a different direction. It takes one, two, three to start to tip it. Part of it is also about just tapping into the fundamental essence of our human nature. Humans meaning and belonging. We’re hungry for that and the people who make up these CEO and C-suite positions, these executives are human beings. Who fundamentally at some level know what time it is and are deeply concerned about the trajectory of our planet and of course what that means in terms of rising inequality and the kind of social fabric, right? So when you put these people together in conversations, they get higher ambition and collective action. People kept asking me after Paul was leaving Unilever, gosh, do you think Unilever is going to hold the course? Cause we really need them to really prove the model. Right? Why? Because they were looking for more of the collective as well. Safety in numbers. I think one of the interesting learnings was part of the work that Paul and our other co-founder, Jeff Seabright was involved with the consumer goods forum. So we’re looking at, you know, kind of leveraging the learnings about what we’ve seen work well elsewhere, where you’ve been able to kind of bring together CEOs of companies who might otherwise be in competitive spaces and together make decisions on it.

Paul Polman:  09:55 Well, see there are many areas that you don’t want to compete on that if you don’t fulfill them, the whole industry gets pulled down. You’d take plastics as a good example. Now there is a huge issue after David Edinburgh’s on the national geographic issues on the wheel on the beats. I think everybody is now understanding that we need a more circular or regenerative economy and that the fact that we’re heading towards more plastic in the oceans than fish is not a good thing. But any individual company take consumer goods. It’s impossible for these companies alone to set up a recycling industry. They don’t have to scale the knowhow, the capabilities, and it requires working with multiple parties from civil society to governments to companies and others alike. So you need to put these alliances together and that’s obviously very hard work, but if you bring an industry together, you can actually move these things forward as a faster speed. A good example of a, an area that is what we would call pre-competitive.

Edie Lush:10:51  Pre-competitive meaning?

Paul Polman: 10:53  Pre-competitive means that consumers don’t really buy on those criteria in a consumer doesn’t buy a television based on the mechanism for remote control yet it sucks in a lot of energy. If you can put the standards for the industry, there was lower energy use, you’d be better off. So the same as two on ice cream and beverage cabinets. If you take all these cabinets which engines in there to keep it cool, consumers don’t buy a beverage. It’s a Coke or Pepsi or an ice cream like a Magnum or a Ben and Jerry’s based on the engine that is in this cabinet. Now these engines are HFC or CFC. That’s an enormous destructive effect on global warming industry. Got together, decided to move to natural refrigerants, collectively spent money to provide the innovation to get there. Engineers invented less energy use, no HFC or CFC natural refrigerants like ammonia. Big influence on the Kigali agreement which goes back to the Montreal Accords. So the countries didn’t get courage when they see the whole industry moving. So you’re not only in case transform over a period of 10 years to 3 million ice cream cabinets or all these Bedford’s cabinets, but you’re also influencing then at that scale, that public policy and you’re moving faster than any company could have. None alone. It could have never achieved that.

Valerie Keller: 12:07 What’s interesting there is that you say the company’s move or the industry’s move. It’s people, right? We say organizations are made of organisms if you just want to distill it down to that. Right? And so when, when we look at that story and we say, well, how did that happen? Right? So how do we get more of those kinds of collective actions? You would say? Well, there was a guy named Paul, he was at Unilever and then there was a guy named, I don’t know who was it, who was at Nestle at the time,

New Speaker: 12:30 Nestle at that time was Paul Booker.

Valerie Keller:12:30 so it was like, let’s get Paul and Paul on the call and let’s talk together about how when we go in, who’s going to say what first? Right? Who’s going to set the bar high and then we’re going to move it together. I think we often kill ourselves in the notion of systems transformation. We all need to move. No, the flock needs a couple of birds to start to think how do we use our power to start just fly differently? No CEO wants a child in their value chain, in their supply chain to be going to bed hungry. Actually this morning we were with an entrepreneur in the fashion industry and a member of the Royal family who’s really passionate around taking slavery, modern day slavery and ending that and the supply chains and we were looking at pictures of children as young as four and five who because their fingers are so small, right? They’re able to pick out the metal, right? Nobody wants that. Right? So there’s a deliberate conversation that says we don’t have to do it that way. The only reason it’s done that way is just because we’re not being conscious about it and we haven’t decided that we want to do it differently. So I think there’s an important learning for us here that when we do these, let’s just humanize this, let’s simplify it at a certain level and it doesn’t mean that it’s easy, but it can be simple.

Paul Polman:  13:40 We have actually the opportunity to convene in the industries that have the highest impact on the Sustainable Development Goals. And that’s what we have priorized on. We have the possibility to convene about 25 to 30% of the value chain. Partly having been a CEO was the networks that we have created around us. We can bring them actually together. And when you get 25 to 30% of the industry together, and usually they are leading companies by themselves, otherwise they wouldn’t be there. But then the CEOs collectively actually set the bar higher than each of them individually would do. And what you see is when you get 25-30% of the industry together, others actually call in and say, why can’t I be part of that? Because clearly there’s something happening.

Edie Lush: 14:20 It’s like being part of the cool gang.

Valerie Keller: 14:20 Your absolutely right. We say let’s put the cool kids club. and yeah.

Paul Polman:  14:21 and I don’t want to miss the boat. You know, I don’t wanna miss the boat.

Speaker 1: 14:26 And what also happens is then NGOs who have a strategy of attacking each individual company. When they see 25 to 30% together, they say, I want to be part of this journey. I want to influence it, be sure that it happens transparently and to the highest standards, but I want to be part so they become partners. And what we also see is governments become more interesting. So instead of getting these knee jerk reactions in rules, laws and regulations that are basically geared towards the next election cycle are not what we need. You get substansive frameworks that are put in place that are often translated into less regulation.

Speaker 1: 15:02 How do you tackle something like the auto industry? So just taking a a moment in time. For the last couple of months we saw four auto makers reaching agreement with the state of California to limit auto emissions, but then we saw the Trump administration coming in messing that one up, announcing they want to loose their standards, and they began an investigation to see if the auto companies had broken antitrust laws. How do you work with both the companies and then the government to make the right thing happen.

Paul Polman:15:33   While you’re pointing out here, a specific issue was California. Where you have a state was in a country that is more ambitious and a government that has set different targets, often driven by political interest and election cycles. So there is tension sometimes at micro level, but take a step back and look at the car industry. All the major car companies in the world have made commitments to decarbonize and get out of internal combustion engines. It was actually invented by Mercedes. Mercedes has made very aggressive agreements. Some companies by 2025 some by 2030 but it’s moving. Folks who are going just made a commitment to spend over $1 billion in their research to get there. So we see major cities in the world now cities as far as London and Rome and Copenhagen and Brussels, and the list goes on that are putting timelines in place now for being a combustion free and getting into electric vehicles. That’s moving very fast. And obviously you can imagine if these big cities move, then the country’s moving and the thing will spread very quickly. We need to electric grid systems for jotting of these. We need standards on batteries. We need standards on materials being used in recycling and safety standards. So getting collectively together with these industries will allow us to move much faster than you automize would be.

Claudia Edelman: 16:54 When we returned to Edie’s conversation with Paul Polman and Valerie Keller. We will hear how, Imagine is working with a fashion industry to help save the planet and improve the life of its workers.

Edie Lush: 17:07 But first, here’s Laura McKinsey from our sponsor, MasterCard, who’s providing those same garment factory workers, long overdue financial inclusion and a possible future beyond the factories.

Laura McKinsey: 17:21  We know that we can’t do anything without partners that can help us reach and access individual sectors of people. So as we’ve embarked upon our garment program, we’ve established a recent coalition and that coalition at the moment includes industry players like Levi’s strauss, Marks and Spencer in vanity fair corporation and vanity fair corporation is the parent company of brands. You’ll know like North face, Timberland, Jansport and many others and we work with them to identify factories that they use to produce their goods and digitize the wages for those factory workers. We also work in conjunction with a global nonprofit BSR, which stands for Business for Social Responsibility. One of the critical elements of being successful in these pilots is ensuring the financial literacy and education of these workers. Certain workers who have a leadership position and a level of respect within the textile factory community are chosen to be pure leaders and they become the trainers and we bring those folks into the program. We give them access to the card products and the mobile wallets early on so that they can begin to use it and they can then become not only trainers, but evangelists out to their colleagues and their peers in the factory. I had the great good fortune to be in Egypt at one of our factories earlier this summer, and we’ve met with many factory workers. They’re predominantly women, and they’re driven is so many of us are by a deep desire to ensure that their children have good education, can move on to professions. They don’t actually want their children to remain garment workers as they are. They have higher aspirations for them. So many of the women that we spoke to also have ambitions of their own. They’d like to own land, they’d like to start a business. So for me personally, that’s part of what’s so exciting about this work. We’re not just helping workers get their wages more safely, but we’re including them in the formal financial system, which means that they can have savings accounts. Some have access to credit for their business. They can put away funds for their children and their families and they can continue to support their families both locally in and around, but also overseas.

Edie Lush: 19:57 Thanks to Laura McKenzie, she’s senior vice president from our sponsor, MasterCard.

Claudia Edelman:20:02 Now back to Eddie’s conversation with Paul Pullman and Valarie Keller from Imagine.

Speaker 1:   20:09 So what are the industries that you’re working on that will make the biggest difference? Believe it or not, the second most polluting industry from a point of view of climate change, biodiversity oceans, uh, is in fact the fashion industry to many people surprise, but 45% of the plastic you find in the oceans are the microfibers from the clothes and washing that obviously enter into the food chain very quickly and have devastating effects. But also the way that cotton is grown or water use, it’s behind a making of blue jeans and other things is a devastating effect on biodiversity. And then obviously the labor standards in the value chain as we’ve seen in the runup last hours of this world are not up to the standards of what we want our own children to be exposed to. So this industry has worked to do. That’s the first industry we focused on. Now we’re starting to make progress there. The second industry we’re focusing on right now and a relatively limited time we’ve had together is travel and tourism. 10% of the world population is employed in tourism itself. It’s an industry that has so over 320 million people working for them, a tremendous impact. And here again, triple on tourism alone, it’s about a 10% of carbon emissions. So that’s a big industry that we’re focused on. And then fruit

Valerie Keller: 21:25 contributing to biodiversity loss at a rapid rate as well.

Speaker 1: 21:28  And the third industry we focus on is food and land use. 30% of the natural solutions for climate change is the forest side as well. And reforestation. And the way we currently produce food leads to enormous poverty in the value chain once more, but also leads to enormous destruction of the world’s biodiversity was devastating. Climate affects over 20% of the climate effects actually come from food and land use. So if we can tackle those three industries fast as a priority over the next five years to create these tipping points, I think we might not have solved all the problems. We should not be pretentious here, but we might have made a major contribution in accelerating the implementation of the Sustainable Development Goals.

Valerie Keller:  22:07 As we’re working with the fashion industry. It feels really great what we’ve been able to help to support and catalyzed and tell us what you have been able to. Sure. I’ll do it because Paul’s too modest. I remember saying, yeah, it’s the industry doing it right. That’s right. President Emmanuel Macron had met with Paul during the UN general assembly a year ago. And we were saying, of course, you know, governments aren’t moving fast enough, but France had the G-7, um, that it was going to be hosting. And so the question was is can we help mobilize the private sector around this kind of public moment? And one of the things that we were looking at already was saying, okay, but where are the industries that really in the companies that can make a big impact? And so fashion well we thought France is fashion, right?and what happened there was really amazing. I mean it’s the first step toward the longer step, but we had 32 companies, 32 companies signed on. Now it’s an open ended, right? It’s optional on a piece. But in terms of really making material commitments around climate regenerative cotton and plastics, big steps in that way, not knowing how they were going to get there, but you know, as we would say and agree with and others have said as well, it’s about acts not packs. The question now is saying, can we help curate a group of CEOs across the value chain? And if I had my magic wand to wave, it would be of course people from mass, the Adidas and the Nike’s of the world. Obviously there’s people who are from the manufacturing and the retailers like Alana with Selfridges and others. But what if I had to wave a magic wand? I’d say we’d put this group together on the floor of the Aral Sea because you can be on the floor of the Aral Sea right now. And when I came into this world, you couldn’t, it was a fourth largest city in the, and why is it now of carcinogenic? Arid forbed that’s lost all the fishing villages and a livelihood. It’s just because of cotton over production. The water was diverted to Uzbekistan, and Kazakhstan. So it was just scale and bad planning on this. And to help a group of people see something, you can’t unsee and then to say, you know what? We don’t have to do it this way. We can collectively do it better.

Valerie Keller: 24:14 This isn’t a snap your fingers and move to transition overnight. Right. There’s a design to the current system on it and we need to redesign something better. So we’re saying it’s about a five year commitment that we would see minimum five years and maybe of course there’s a 10 year horizon for the global goals and then travel and tourism. I mean, let’s see, the CEOs have been reaching out right? From hospitality, from cruises, from airlines, right? From the travel and tourism operators.

Edie Lush:  24:41 And talk a little more about de-risking because that seems to be one of the things that you guys work on quite strongly. Making CEOs and industry feel like there’s less of a risk, is that right?

Paul Polman:24:54 Well, collectively there is less of a risk if you do it as an industry. If we all move, then you don’t get this a prisoner’s dilemma. If I do it and you don’t do it, I might be at a disadvantage. There is still disbelieve in some of them in the industry that it costs money. In fact, it’s increasingly proven to be the opposite, but having safety in numbers is a very important part to get the industry on board and as we see as fashion as we’re going to see with travel and tourism. That will definitely happen. But the other thing that is far more important that the industry, we have few leaders that are first to engage with governments or to engage with NGOs.

Edie Lush:  25:28  Like what?

Paul Polman:  25:28 Well, many CEOs are busy keeping their companies afloat and they hate to get involved in politics and they don’t really have the skills on how to do that. Because as an individual company, you cannot do that might be some lobbying, but how do you really collectively change the system? It’s very difficult. But if you come together as an industry, 30-40% of an industry, all of a sudden you discuss with governments and Congress good proposals. So this is where Imagine provides that safe space and that is what we call de-risking. And that’s a very important thing right now because what we’re really after is changing the systems and not working in the system anymore.

Valerie Keller: 26:06 I had a one of the world’s largest ice cream brands out with us in Indonesia and we were looking at the largest Buddhist temple and having the conversation around kind of, okay, well what is the need of the world right now? What’s the big challenge that the world needs from us? And if we were to have the courage to put our scale in service of that, and when they redefine it says what we’re up to as being part of the happiness movement. There’s, we’re solving for a deep disconnect that people have with themselves, with their ecology and with societies and we actually are at the grassroots level and have an opportunity to help to solve that. Then the next question comes, it says, well, who else is in the happiness movement? Right? And how can we be a part of actually saying we are here to help accelerate that. So that’s part of saying how you can move from people who are adversaries to allies just by saying we’re redefining the game to say what does the world need from us now and how do we show up in service of that? And that’s a fun game to play too. That’s the other thing. We really have seen this move from sustainability as it’s heavy and hard and don’t do batch, right? There’s a possibility here, and I think this goes back to the sense of, you know the what, when John Lennon and Yoko Ono were gifting to us with the song, “Imagine”, right? There we’re saying imagine all the people sharing all the world. I mean this is not just a pipe dream. It’s what we set our imagination on. We can achieve it. We’ve done that. Humanity has done that over the course of centuries. So what is it that we want to imagine as the possible?

Edie Lush 27:24 I wonder if you imagine sitting down with the oil production majors as well and what might be possible there. I think there was a report the other day saying that by 2030 on current trends, the world be taking more than twice as much fossil fuel out of the ground that can be burned if we’re ever to achieve the Paris climate agreement. So could you imagine, there’s the word, sitting down with the major oil companies to work out a curb on extraction?

Paul Polman: 27:52 The oil industry is obviously a very challenged industry because under the, the privately owned companies or of what you would call the publicly traded companies are probably only 15 to 20% of the whole industry. And it’s a state controlled industry in many cases, which makes it especially difficult because for many of these governments, it’s an enormous source of revenue. So can the industry alone solve that at the speed that is needed is probably difficult. Can we get the industry collectively come together and create a critical mass to drive some changes? I think that is possible. The industry is now coming together and looking at carbon capture storage. They’ve committed 1 billion. That’s probably not enough for what is needed. We have a broad enough coalition now that is calling for carbon pricing. As you know, you need to look at your risks in your value chain. You need to have a carbon price and you need to have, or a cap and trade system and, and uh, and, and to move it forward. So the industry has collective initiatives, but I think increasingly the bar is being set higher. And the question is, can we get them up to that level? And there’s obviously in some of the elements of that industry is still dysfunctional behavior where people have an interest to protect the current system because it’s serving them well. But there are companies within that are making rapidly the transformation. And if we can create some more critical mass around that, I think also that you see this industry being more responsible. Obviously you have leaders and laggers there, but don’t forget they’re all parents. They all have children at home and these children are saying, I don’t want you to be my parents anymore if you don’t create a future that we can live in. They also see the great Thornburns and they’re actually taking off on Fridays to be protesting. So more pressure is coming from them.

Valerie Keller: 29:37 An the insurers are getting on board too, right? So I think that’s also a part of it. You talk about risk, right? And de-risking it well. If you’ve got to start pricing risk and a completely different way, then

Paul Polman:29:44 it’s a big de-carbonization movement happening now. So they feel that pressure. Now what we need to do is work with these companies because they’ve provided energy to us. They’ve given us this tenet of living. There are many people working there, although seven times more jobs get created now in green energy, there’s still many people working in the fossil. So this just transition that people are starting to talk is also extremely important. And to not just go cold Turkey on these companies because we do need energy, but to work with them on an accelerated transition and there the oil companies can probably step up to be more focal in working with governments to create environments that allow that transition to be accelerated. Yeah. So one day although there are lots of efforts going on globally right now, one day. We certainly envision that we apply the imagine learnings that we have right now also to that sector. Yeah,

Valerie Keller: 30:36it’s interesting as I’m thinking back to, and Paul, we were in, um, in Davos actually where we launched soft launched, imagine a little bit, but we had a CEO of Allianz who Paul knows, well Oliver Bate. It’s right on. He was sitting in the conversation and Gillian Tett says actually kind of launching moral money and all of said something really interesting to Jillian. He said, you know, my daughter asked me, dad, are you proud of everything you do? And he attributes that as his moment of going, Hmm, actually let’s go back and have a conversation. So it’s the conversation with yourself. The conversation again about Oliver and his daughter again, this is what he was saying right on the stage and Davos was kind of his, Oh yeah, right now maybe actually no, we could do something different. And he goes back and he has a conversation with his board and his management team and then he asked Paul to come out and have a conversation with his management team.

Paul Polman:   31:26  There was once a year right now, not to be named, but he has all his board members, internal board members to write a letter to their children and what they would be telling their children they would be doing and then converting from those chains. It’s very transformative because it really helps. It really helps.

Edie Lush: 31:46 We’ve talked about climate and infultriating is this other idea about extreme poverty and tackling that as a real issue. So I wonder why for you cutting and eliminating extreme poverty is part of your goal for Imagine.

Speaker 6:   32:02 because they’re two sides of the same coin. In fact, climate change right now is driving more people into poverty. We’re at that tipping point and if you also look in these industries, what you want to solve, let’s take the food and land use industry, 826 million people still going to bed hungry every night, not knowing if they wake up the next day. So you cannot make an industry transformation if you don’t take that into account. At the end of the day, it’s not about solving climate change. At the end of the day, it’s giving a decent life to everybody on this planet earth. There are some simple principles in this world of dignity and respect of equity with a certain level of compassion that comes into that and it then boils down to ensuring that we don’t leave too many people behind. This is now a system where last year, the bottom 3.8 billion people of the world population has seen their income combined code down by 11% it’s the first time that that is happening whilst the billionaires became again 900 billion richer. So if we can find a way to include in these industries more inclusive, it’s also to the interest of the industries because lots of them might be their employees, they might be in their value chains where there are lots of issues in many companies and there might be uh, not only their employees, they’re also their consumers, which is a very important part of that. And obviously the broader society at large needs to function. So having all these businesses really focus on inequality at the same time. It makes a lot of sense in tourism, you see the same thing, a lot of child labor still in tourism that exposes tourism to its negative side. That is actually not helping the industry over time and what you see as if you can attack that by treating these people better, paying these people better and doing that again collectively by having some courage sticking to the ruggy framework of human rights and other areas that you actually lift that whole industry up, make it desirable, make it aspirational, and actually your economics work for you. Then as well, you have a motivated workforce, less a attrition and other things that come in place. But you need to lift the industry collectively because it’s very difficult for each individual company to do that. So whatever sector you look at, be it fashion, be a tourist or travel or be at food and land, use the leaving, no one behind, which is the ultimate goal of the sustainable development goals or attacking this inequality that is there is that very important component.

Valerie Keller: 34:20   This is a not a nice to have. This is a necessity. And so there’s a kind of a moment, there’s a rallying cry is an invitation that says, okay, business leaders, you’re not just business leaders, you are members of tribe humanity.

Claudia Edelman:  34:34  So what is the difference between a courageous collective and a cartel, Edie asks Paul Polman, to answer one of Adam Smith’s , most famous quotes that people have the same trade seldom meet together even for merriment and diversion, but the conversation ends in a conspiracy against the public or in some contrive as to raise prices.

Paul Polman: 34:57 It is good to remind ourselves that before he wrote the a wealth of nations which you referred to in your quote, he actually wrote 17 years before the book of the theory of moral sentiment and people have forgotten that. So I would say first read the book of the theory of moral sentiment. Now there is a truth that the invisible hand will not automatically correct ourselves and there are tragedies of the comments that are increasingly transparent and one of them is that we don’t have a price on these externalities and the resource use earth overshoot day this year was July 29th which means that we use 60% more resources than this earth can replenish. That’s a typical example of the tragedy of comments. So more than will they raise prices or not. I think the markets are transparent and competitive enough to intervene. And we’ve had, uh, enough examples there of government activity, which gets the attention is more as how do we deal with these tragedies of the common and they can only be solved if we have collective action.

Paul Polman: 35:55 And that goes back to the theory of moral sentiment. Ultimately, we have to ensure that we can live together as human beings on this planet now and for generations to come. It’s inconceivable to me that in the last 20 or 30 years, our generation that we have done more damage to this planet than in his previous 5 billion years of existence. What gives us the right to do that? So more and more businesses understand that more and more businesses want to be part of that solution. And in fact, we’re coming to the point where you now see that businesses are probably moving faster to attack. Some of these issues like climate change, then we get governments to do. And it’s now a moment. We’ve benefited from governments for a long time to give us this standard of living. Now it’s actually time for businesses to step up and help these governments and to be more courageous collectively. And that is exactly what we’re going to focus on. And that’s the essence of imagine in action.

Claudia Edelman:36:54 Wow. What an interesting conversation.

Edie Lush:  36:56 And do you see the connection to John Lennon, Yoko Ono, and imagine John Lennon was a poet and poets offer us visions, dreams. That is another poet. Robert Browning once wrote, must exceed our grasp. Poets show us where we could go. CEO’s, leaders like Paul Polman and Valerie Keller try to get us there. Poets are incredibly important. Having that imagination to rethink the problems that we have. When you have a man like Paul Polman that is both a man of action but also a man of ideas, you create traction and movements and people that want to follow. This is part of our movement, isn’t it? I’ll call it the better capitalism movement or the fourth industrial revolution. So everywhere I’ve been recently, Edie, business people, news magazines, everyone has been like, Holy cow, we really need to do something about it. Doesn’t it? We went too far, capitalism has to be rethought and we have to make globalization work for everyone. We have globalized music and sports and trade, but we now have to globalize rights and globalize fairness for everyone. And I think that that’s where the movement is going. However, John Lennon asked us to imagine a world with no need for greed. Right? In a sense, Polman and Keller don’t go that far. They imagine a world with the rough edges kind of smoothed off of greed. A capitalism of where profit is one of several motives. A balance. Yeah. And I think that recognizing the stakeholders the way that the business round table recommended. So in that sense, Paul and Keller are reformers and not revolutionaries.

Speaker 3: 38:43 And I imagine there’s, there were the, again, that those who really want a whole new system will view these as tinkering, could be, or even worse, they will say that a cartel is a cartel. Basically, that’s what Trump is saying about the automakers who made a deal with California to go further than Trump wanted to in curbing emissions. So Paul Polman skirted around that question about Adam Smith’s famous warning that letting the bosses of an industry sit together, even if they say it’s for good will end badly. Yeah, well he will surely get that question again. But Edie, at the same time there’s, those were arguing that capitalism is actually our only hope. Take Andrew McAfee in his brand new book “More from less”. He argues that it is the engine of capitalism, the profit motive, the greed, if you like that better. That will drive innovation and the efficient use of resources that we must have in the next 10 years to reduce our consumption of resources while continuing to improve living standards. So from that point of view, better capitalism is the best path to achieving the SDGs. There is no question that from Korea, Japan, China, editors of he financial times. I went to the Bloomberg New Economy summit. I see that origin, desire, what are the things that need to be done? What is the plan? So the SDGs provide one answer, but there’s a movement out there to restore a fairer globalization for all. Although we still have to break the gridlock that is paralyzing. Many governments, taxing carbon, for example, to cure global warming won’t happen without governments agreeing.

Claudia Edelman:40:26 Pretty much the same story about inequality, which I think is the main driver of losing trust in every institution in the world for the last 20 years. It undermines business governments, everything. Everyone has lost trust in their institutions because of inequality and Keller and Polman were very clear that they recognize that sharing the fruits of industry more widely, reducing inequality and eradicating poverty are essential.

Edie Lush: 40:55  Without that you can imagine much more radical approaches taking hold or just a retreat to short term thinking. Look at what’s happening in China.

Claudia Edelman: 41:04  Yes, exactly. I’m just coming back from China as I mentioned, and it’s so complicated and it’s so interesting to see China and climate change as a way to explore how complicated is to achieve these goals and to really move the needle for things like climate change. So they are a leader in solar energy and renewables. The vice chairman was at the Bloomberg new economic forum expressing justified pride saying we are on track for the Paris Accords. And nevertheless, you know, like it’s complicated because there’s also building more coal plants and the rest of the world. And why is that? Because they’re worried about their economy too. And that is where I worry, Edie, that we’re putting too much on the plates of corporations.

Speaker 3: 41:46 We’re expecting a lot, but no one really knows how much corporations can really achieve. Take it on climate change. It really in order to solve the issue of climate change, you need all the political will, the policies, but also trillions and trillions and trillions of dollars. Not even if you put all the budgets of all the corporations of the world together, you would get that amount of money. And also no one has really measured what can really be achieved by corporation when it comes to the SDGs. So there may be an elution that they can do more that what they really can. That is right. And I’m sure at Claudia that we’re going to be back to this discussion in future episodes.

Edie Lush: 42:27 For this episode’s facts and actions section where as you know, we give you three facts that you can take away and look smart in front of your mother-in-law at the Christmas dinner table.

Claudia Edelman: 42:36 And impress her tick-tick bye mother-in-law tick, tick. Happy New Year.

Edie Lush:   42:41 And three actions you can take. If you want to go and do more, we turn to one of the experts on sustainable business.

Erin Kramer:  42:51  Hi, I’m Erin Kramer, the president and CEO of BSR, and I want to share with you three facts and three actions to help meet the moment that we face the decisive decade of the 2020s as we aim to accomplish the sustainable development goals. So first three facts. Well, just this week we’ve heard from the UN that the world needs to reduce emissions 7.6% per year during the 2020s in order to keep warming below 1.5 degrees. That is an urgent call to action. Secondly, let’s talk about income inequality. And as Oxfam has said, incoming equality continues to grow. We saw a wealth of the richest around the world grow by over 10% and the wealth of the 4 billion people with the least declined by over 10% in the last year. One fact, that’s good news though that I think is worth pointing out. We now have more than a hundred companies and I think we’ll see that number grow by the end of 2019 who’ve committed to a target of 1.5 degrees.

Speaker 7:  44:00 And we’ve also seen two of the six largest economies in the world, California and the United Kingdom commit to net zero by 2050 so three facts. Two of them I think tell us the urgency we need to work with and one of them is a sign of real progress. So three actions. Let’s talk about climate. And I would underline the fact that having companies commit to get all of their operations, including their supply chains at a 1.5 degree target, that’s become the new normal. Let’s companies really embrace that as we go into 2020. Second one is we badly need innovation in order to achieve the sustainable development goals. But right now, people don’t trust innovation. They don’t trust it because they see new business models, new technologies very often violating human rights or getting out beyond ethical principles that are broadly shared. So we need innovation that takes human rights, takes ethics into account that will ensure that we get the new kinds of products and services and business models and partnerships that we need to achieve the SDGs.

Speaker 7: 45:06Third action companies need to lend their voice in public policy debates. Governments around the world are retreating from climate commitments. They’re interfering with enjoyment of human rights. The business community has an important megaphone, has influence using it in order to ensure that we have public policies that create the right kinds of incentives for the right kinds of businesses to succeed and thrive and deliver on the SDGs. That central, it’s not too political, it’s absolutely important. So those are three facts and three actions as we head into the 2020s the 10 years when we need to deliver on the SDGs and the vision of the Paris agreement,

Edie Lush:45:50  Thanks to Aaron Kramer from BSR. BSR is a not for profit that has been advising businesses and industries on sustainability for 25 years.

Claudia Edelman: 46:00 For more from BSR, you can read Aaron Kramer, CEO letter@bsr.org it is cold and new climate for business.

New Speaker: 46:11 You don’t need to be a meteorologist to know which way the wind blows.

Claudia Edelman: 46:16  Our Global Goalscast playlist is coming together. John Lennon, Bob Dylan, who else? Annie Lennox of course, of course. Yeah. No and I, with our partnership with universal, we’re going to have even more artists coming your way.

Edie Lush: 46:28 Artist.

Claudia Edelman: 46:28  Artistas.

New Speaker: 46:28  So send us your suggestions, the listeners for our Global Goalscast SDGs playlist to us on Twitter, LinkedIn, and Instagram. Now I do think it’s a great idea to do a great playlist of the songs that are like spelling out how to change the world and make it a better place. Yeah. So the global goals guest playlist, including some Christmas carols.

Claudia Edelman: 46:51 There you go. Send us your suggestions and talking about carols, can we mention that? Um, I met with the head of communications of the Financial Times and she mentioned that the carols that her toddler is learning in school is no more jingle bells, jingle bells or you know, like Twinkle Twinkle. And so one old this goodies she’s learning carols of recycle and oceans and you know like save the planet.

Edie Lush: 47:15 Right.

New Speaker:  47:15 Turning England, you know,

Edie Lush:  47:18 Into young activists.

Claudia Edelman: 47:19 There you go.

Edie Lush: 47:19 I love it.

Claudia Edelman: 47:20  Yeah, all of those playlists are accepted as well. All the activist carols will accept those into our Spotify playlist.

Edie Lush:  47:29 Thanks to Claudia for coming to London to see me and record this and our thanks to Paul Pullman and Valerie Keller for sitting down with us and sharing their story. We will no doubt be hearing more from them in future episodes and thanks to you for listening please like and subscribe as we iTunes or wherever you get your podcasts from and follow us on social media @Globalgoalscast. See you next time.

Claudia Edelman:  47:55 Adios.

Edie Lush:  47:55   Adios, Happy holidays, whatever you celebrate. But do celebrate something, we have much to celebrate!

Outro: 48:02  Global Goalscast was hosted by Edie lush and Claudia Romo Edelman. We are editorial guru by Mike Oreske editing and sound production by Simon James. Our operations director is Michelle Cooprider and our interns, Tina Pastora and Brittney Segura. Music in this episode was courtesy of Universal Production Music, one of the world’s leading production music companies, creating and licensing music for use in film, television, advertising, broadcast, and other media, including podcasts, original music by Neil Hale, Angelica Garcia, Simon James, Katie Crone, and Andrew Phillips. This episode is brought to you by MasterCard, creating scalable solutions for sustainable and inclusive economic growth. Thanks. Also, CBS News Digital and Harmon, the official sound of Global Goals

‘My Number was 453’ – One migrant’s story

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More than 30,000 African migrants have died crossing the Mediterranean. Ibrahim Kondeh narrowly escapes becoming one of them. But through luck and courage, he makes it across to Italy, although he pays a terrible price on the way. Claudia Romo Edelman and Edie Lush complete the story of this one migrant. “The story of migrants should be told more,” Ibrahim says in this episode.

“People tend to follow what the media tells about migrants and refugees — seen as people who come in to steal jobs, criminals. So, as a result, no one knows what our actual stories are. Positive stories can change the mindset of people.” 

Ibrahim encounters frustration and racism in Italy. But he also is helped along the way, particularly by an innovative use of text messaging called U-report. Tanya Accone of Unicef explains that U-report connects Ibrahim and other migrants and refugees with experts who can advise them when they are at their most vulnerable, alone in a new land without language our resources.

With the help of U-report Ibrahim navigates the Italian immigration rules and enrolls in high school. “A simple SMS,” says Tanya Accone, “can it change your life? I think Ibrahim would say, yes, it has.”

Facts and actions are offered by one of the creators of U-report, Mathias Devi Nielsen of Unicef.

“U-report is a tool for all youth to raise their voices battle stereotypes connecting youth to serve on a global scale. “

 U-report currently operates in 65 countries with 8.5 million uses. It is growing rapidly. Mathias invited companies, agencies, NGOs and youth groups to partner with u report to help provide migrants and refugees with answers to their questions

 * * *

The episode is brought to you by Mastercard, dedicated to building an inclusive world in which the digital economy works for everyone, everywhere

Global GoalsCast also welcomes a new partner, Universal Production Music, one of the world’s leading production music companies, creating and licensing music for film, TV, advertising, broadcast, and podcasts, including Global GoalsCast.

Featured guests

Ibrahim Adnan Kondeh

Ibrahim Adnan Kondeh, is a young man, 20 years of age, from Sierra Leone. He lived in a village with his family, helping with the farm and local shops. As a result of his family’s huge sacrifice, he used to go to school there, so he wasn’t among the poorest. Sadly, he was forced to escape when approached by a secret society that “grooms boys to become men”, facing tortures and threats. He then went on a journey eventually making his way into Italy. He arrived in Italy as an unaccompanied minor 3 years ago at the age of 17. The way there was not easy. He was kept as a slave in various locations on this journey. His boat was rescued crossing the Mediterranean Sea. His arrival at a reception center for refugees in Calabria was not very welcoming, the center was very crowded and would not offer services, such as education, for minors. After overcoming these roadblocks, and even learning Italian, Ibrahim was recognized as a bright writer, winning renowned competitions, such as the Moleskine Foundation and the U-Report Contests. Once his voice was heard, he became a U-Ambassador and active member on the platform and U-Blogger on the move. Thanks to his active participation, he applied to Refugees Welcome for a chance to be hosted by an Italian family, He was accepted and is now living there. He was also granted the Never Alone bid for a 2-year scholarship at the renowned United World College of the Adriatic.

Tanya Accone

Tanya Accone’s career has focused on helping international public and private sector organizations understand how to amplify their impact through the convergence of people, ecosystems and innovation. She is committed to applying innovation for social impact and as a public good, especially with and for young people.

Accone has been at the forefront of advocating for and leading ground-breaking initiatives at the United Nations Children’s Fund (UNICEF). As Senior Advisor on Innovation at Scale, she has led UNICEF’s Global Innovation Centre to support 90 countries to identify, adopt and adapt innovative solutions that have changed the lives of 180 million children and their communities. 

Among these initiatives are U-Report, a youth engagement and empowerment platform that facilitates 8 million young people in 60 countries to speak out on development issues, support child rights and improve their communities. And UPSHIFT, an initiative that empowers youth to build skills and opportunities through social innovation and entrepreneurship.

Accone joined UNICEF to design the organization’s first internet strategy and led its implementation in more than 100 countries. UNICEF received the internet-equivalent of an Oscar – a Webby Award – from The International Academy of Digital Arts and Sciences in recognition of the excellence of part of this work. She went on to establish and lead the organization’s human capital futures and analytics portfolio.  She tweets at @accone.

Mathias Devi

Mathias Devi Nielsen is a Youth & Innovation Specialist for UNICEF’s Office of Innovation. He manages the Global U-Report platform, a social messaging and youth empowering platform aiming to increase youth voices in legislation and setting the global agenda. With a background in Displacement and Emergency Response, Mathias has been deployed for the past 3 years in Ukraine, Afghanistan, Bangladesh, and North-East Nigeria for the International NGO Danish Refugee Council.

This episode was made possible thanks to the support of

Transcript

Ibrahim Kondeh: 00:00 My number was 453. Everyone has a number. My number was 453.

Pause: 00:05 [background music]

Ibrahim Kondeh: 00:09 The world doesn’t understand that we move because of reasons we can’t handle. And people tend to follow what the media tells about migrants and refugees, seen as people that come into steal jobs, criminals. And so as a result, no one knows what our actual stories are. Positive stories can change the mindset of people that don’t know anything about the stories of migrants and refugees. I think should be told more.

Tanya Accone: 00:42 You know, what does this mean? A simple SMS tool? Can it change your life? And I think Ibrahim would say: “yes, it has.”

Claudia Edelman: 00:58 Welcome to the Global GoalsCast!

Edie Lush: 01:00 The podcast that explores how we can change the world. This episode, we will cross the Mediterranean with Ibrahim Kondeh.

Claudia Edelman: 01:07 This is the incredible second half of our special report: ‘One Migrant’s Story.’

Edie Lush: 01:12 And what a story of courage and determination. We will travel with Ibrahim as he survived a shipwreck and encounters racism as he’s never had it before and how technology transforms his life.

Claudia Edelman: 01:29 Ibrahim really got it right when he described his fellow migrants as “true heroes”… And this is our chance to share with you – the audience – what is it to be a migrant and why we think that humanizing migrants as individuals can remind us that we all belong to the same human family, which is the essential part of achieving the Global Goals.

Edie Lush: 01:51 More on all that right after this…

Pause: 01:53 [background music]

Presenter: 01:56 This episode of Global GoalsCast is brought to you by Mastercard. Mastercard is dedicated to building an inclusive world in which the digital economy works for everyone, everywhere. This episode we welcome Universal Production Music. Universal Production Music is one of the world’s leading production music companies, creating and licensing music for use in film, television, advertising, broadcast, and other media including podcasts. Thanks, also, to CBS News Digital and to Harman, the official sound of Global GoalsCast.

Pause: 02:34 [background music]

Claudia Edelman: 02:42 Welcome back. I’m Claudia Romo Edelman.

Edie Lush: 02:45 And I am Edie Lush. Migration is such a powerful economic force. Claudia, I loved your line in Marie Claire last year, when you said that migration is ancient, unstoppable and positive.

Claudia Edelman: 02:57 Migration is not only ancient, unstoppable and positive but also can reduce inequality, accelerate growth and development only if it’s well managed, which is why migration was included in the Sustainable Development Goals. To start with, let’s see, global goal 10 is ‘Reduction of Inequality’ both within and among nations and to help achieve that goal 10 calls on countries, let me quote this, Edie, “To facilitate or the least safe, regular and responsible migration and mobility of people including through the implementation of planned and well-managed migration policies”, which is what the Global Compact for Migration is all about.

Edie Lush: 03:40 And as you know from our last episode, pretty much nothing about Ibrahim’s trek from, his village in, Sierra Leone to the North African coast was orderly, safe or regular. More like fate takes a hand meets the survival of the fittest. Let’s quickly recap that episode… It all started with Ibrahim’s flight from tribal initiation.

Ibrahim Kondeh: 04:06 I had to, like, fend for myself. The very first night. I slept on a stall at the Lorry Park.

Claudia Edelman: 04:15 Ibrahim’s story illustrates the plight of what the UN calls irregular migrants. Irregular being a polite way of saying outside the regular authority of police or governments.

Ibrahim Kondeh: 04:28 We were dumped in Niger. A huge number of us. Those that can afford it at that particular time had to pay again to move… we paid the traffickers about 300 or 400 US dollars to take us to Tripoli. They told us it will take us two days to reach in Tripoli, but we actually spent one week in the desert before we were able to see normal land or buildings… going through the desert you could see like fossils like remains of people that I’ve just been dumped left to dry out in the sand.

Edie Lush: 05:08 And before reaching their promised destination of Tripoli. The journey comes to an unexpected halt in Sabha that notorious hive of human trafficking.

Ibrahim Kondeh: 05:17 I couldn’t exit the gate without the permission. So he’s like, you have to work in order to pay for… like a ransom actually. So I was there for a couple of months, like working daily…

Claudia Edelman: 05:31 Like so much of Ibrahim’s journey. Faith was to play its part in the next stage…

Ibrahim Kondeh: 05:37 Every Friday, 26 people are supposed to leave. And so, one evening while they were counting, they were only 25, and so they just saw me because I was one of the youngest little boys among a group. And so they just went: come, go with them. So that was when I had to leave that place. That was the only opportunity I had to leave on that fateful evening.

Pause: 06:03 [background music]

Claudia Edelman: 06:10 And this is where we rejoin Ibrahim and Daniel on a Mediterranean beach in Libya.

Ibrahim Kondeh: 06:19 At the seaside, it was fairly cold and very cold. It was in December. We had to be outside and we would get food, a loaf of bread once a day. I was there for like two weeks because we had to wait for the construction of the dingies and also the weather condition.

Pause: 06:44 [background music]

Ibrahim Kondeh: 06:44 When the time came, one evening, around 12 to 12:30 AM, on the 12th of December, they called us. 130 to 140 of us that loaded in that boat that morning.

Edie Lush: 07:03 This is a boat made for 70 people, which was crammed with nearly twice that many.

Ibrahim Kondeh: 07:10 I was the first person that’s entered because when the boat came, I was one of the people that took the boat into the water. So the others you have to walk into water that you go to at a certain height you could climb into the dingy. We were from different nationalities. There are also people from Bangladesh, from Pakistan, there were some other guys from Morocco mixed nationalities and we were packed in this boat.

Claudia Edelman: 07:39 For months, as they travel North, Ibrahim and Daniel had been inseparable, but on that chilly night, Ibrahim sat alone in the prow of the boat.

Ibrahim Kondeh: 07:52 Daniel later came in. I wasn’t able to see or talk with him. The last time I saw him was before when we were standing in the line before I took the boat to the water.

Claudia Edelman: 08:02 The traffickers said a few parting words…

Ibrahim Kondeh: 08:06 They told this that this will take us three hours to get to Italy. That was a lie. The boy that was like moving the boat, didn’t know what he was doing. He didn’t know how to use a compass and they just gave us two gallons of fuel. They say, well that will take you guys to Italy.

Edie Lush: 08:27 Separated from Daniel in an overcrowded boat.

Ibrahim Kondeh: 08:31 We were scared of talking or shouting because there was a group that we were praying not to meet. They were called the Asthma boys, a gang or rebel group that chases boats around in the water, catch them, take them to their own camp and then request for money and after these people paid and then they will load them again to continue. their journey. So that is their job, how they get their money. And then, we have the problem of the coastal guards as well, when you, are caught they take you to prison. So we couldn’t shout, we couldn’t talk to each other.

Edie Lush: 09:08 Three hour stretch turned into night and a day, jammed or choked, as Ibrahim put it into that bare seaworthy boat.

Ibrahim Kondeh: 09:18 We were choked up and some people were down, couldn’t do anything. And we came to a point where the tide of the sea was very high. So the boat was like swinging up and down. I was actually sitting in water, there was just like two long piece of board that deletes at the floor of the boat. And so because of the tides, a lot of water entered, it was really, really rough… [Ibrajim sobs]

Pause: 09:45 [background music]

Ibrahim Kondeh: 09:46 We saw them coming like in little speedboats come towards us. We were scared. We thought it’s was like this group that’s used to catch people and take them to prison. So we were scared and when they came and they asked if we have weapons or how many are we in there if there are babies with pregnant women. And so then we realized that they were people to rescue us, so everyone started shouting, crying… the boy that was steering the boat had to remove the engine and dumped it into the sea. He was scared. If they saw him, he will be arrested and accused of being the trafficker. As we were unable to go further.

Claudia Edelman: 10:40 A British rescue sheep had spotted them along with two other boatloads of migrants. The rescue workers asked Ibrahim’s boat to wait, but adrift in the tossing sea. Now without an engine waiting was easier to say than to do…

Ibrahim Kondeh: 10:56 A lot of people started becoming panicked and some guys were standing, some were shouting… and it’s become very chaotic, like, everyone was so worried and afraid. Then they came for the little children and the pregnant women, they took them out after that. They had to, like, start drawing the boat with a rope… but during that time the side where the engine was. The weight was so much down there because the waters entered and so it began to sink down. And so that was when some people decided to like jump into the sea to try to swim. The distance was long. So some of them that jumped couldn’t make it and when the boat started and like sinking. Other people were trying to rush to come to the front where at least it was a little bit higher. And that was how a lot of people lost their lives.

Pause: 11:54 [background music]

Edie Lush: 11:59 Only later, after he’d been plucked from the sinking boat and taken to the British ship, was Ibrahim able to grasp the scale of what had happened and the toll.

Ibrahim Kondeh: 12:10 When we entered the ship, there were many people inside that, people that they rescued before. On that day, we were about 600 that were rescued in that particular ship and my number was 453. Everyone has a number. My number was 453.

Claudia Edelman: 12:30 Ibrahim searched the crowded ship for Daniel…

Ibrahim Kondeh: 12:34 When entered I thought like he reached before me or he’s on his way coming or is on the other speed boat… so I started looking around the different people, I started searching… and he wasn’t there. And then I realize, yeah, he was one of the people that couldn’t make it. I wasn’t able to see him again. And then they asked us if we have any clue about the people that couldn’t come because they, they realized that some people had drowned and then that was when I started asking. I called out, I knew someone that is down there. We stayed there for a couple of minutes and then the ship had to move. I never found out officially what happened. If his body was found, I don’t know. Never had that opportunity… [Ibrahim sobs].

Pause: 13:28 [background music]

Claudia Edelman: 13:40 30,000 migrants have died trying to cross the Mediterranean in the past few years. 50 to 60 of those drowned that night, including Ibrahim’s friend from childhood, Daniel…

Edie Lush: 13:56 They had come so far together. Ibrahim and Daniel were so close to their goal when tragedy hit.

Claudia Edelman: 14:09 The ship took Ibrahim and the other survivors to Italy.

Ibrahim Kondeh: 14:13 When we arrived, we were taken to the reception center in Calabria for unaccompanied minors. I was given a phone to like call my parents.

Claudia Edelman: 14:26 On a borrowed phone, Ibrahim called his mom.

Ibrahim Kondeh: 14:29 The first thing she said that she thought I was dead.

Edie Lush: 14:34 She hadn’t heard from him for nine months, which then brought the questions moms ask everywhere.

Ibrahim Kondeh: 14:40 She was like “why didn’t you call me??? I thought something bad had happened to you! I thought you are dead!” She shouted so loud that I am alive. And then she asked, “where are you?” And then I told her where I was and she was like “how did you manage to be there, what happened? You didn’t call me all this while! How are you?”.

Pause: 15:03 [background music]

Ibrahim Kondeh: 15:03 My mom doesn’t know actually all the things that I went through. I never spoke with her explaining everything. I didn’t really explain things to her because I know how she might react to hearing that because she has blood pressure and so I don’t want anything bad to happen with her health so…

Claudia Edelman: 15:27 Ibrahim was alone in a promised land where he and Daniel had dreamed of reaching together. He was 17 years old.

Ibrahim Kondeh: 15:36 When I first arrived. I never talked about my journey because everything was so hard to explain. Thinking about how we were close and what happened or what I’ve been through… Those are memories, they have been chasing me like wildfires in the dry season, I could say. It’s so hard to think about. And so… as most times, I tend not to not to actually talk about it. It’s very hard.

Pause: 16:07 [background music]

Edie Lush: 16:11 And the work was not over. Physical danger receded, but Italy brought new challenges.

Ibrahim Kondeh: 16:17 I had that thought, that imagination of how my life will be like, how am I have my… the possibility to go to school. The Europe we saw on TV was: lights everywhere, beautiful houses, high buildings, and rich people. And then, in my reception camp, it is quite different. And mainly because it was a reception camp and we were many, a lot of people have to wait for each other to go to the bathroom. There were changes that were normal. Now it was quite understanding, right? A different cultural, different environment. In fact, it was in December. I’m from West Africa, it’s very hot there. And here it was super cold, for the very first time I had to feel that. But it was normal. And um, I had to learn a new language. These were all understandable. But there was one thing that I wasn’t expecting, like going out and people actually see from a distance and then go to the other side. Once I asked why and then I was told that we were first set of people of color, with that amount of number, that has ever lived in that community. So people were really scared of us, and that really pains. There are some people who were very rude that they, that walk past you in speed. Some tend to cover their nose. So all of these things were beyond my imagination. Mental and emotionally. It’s very, very, very, very hard. There’s no proper access to help for the people living in reception centers. And sometimes if you talk they will say if you think that here is very hard, why are you here, why don’t you just stay where your home is. These are people that working in the camp. I stayed there for 11 months when I was actually supposed to be there for three months. I bought into what they told us, but I was there for 11 months, like waiting for the documentation process and I didn’t have like anything to do. I didn’t have the opportunity to go to school there, because by them they said, uh, my Italian wasn’t good.

Claudia Edelman: 18:46 To most of us, a mobile phone is a gadget, but to Ibrahim, it was much more a lifeline. But first, he needed to raise the money to buy a phone. As he told Edie…

Ibrahim Kondeh: 19:00 I had no money to do that and so the people that were running the camp owns the hotel. And so what the deal is like they had to offer us a job and we would work from eight in the morning until four or five in the evening and they would pay us five euros a day! And I went.

Edie Lush: 19:21 Wow!

Ibrahim Kondeh: 19:21 Yes, five euros a day, and I worked for a complete one month in order to get 150 euros to buy myself a phone. I was so desperate to have a mobile phone because that was the only chance I could get to speak with my family.

Claudia Edelman: 19:37 But connecting with his family was only one of the benefits.

Ibrahim Kondeh: 19:41 So when I got the phone, I started like connecting to the internet, Facebook or any other social media. And also downloading apps, which I could use to learn the Italian language.

Edie Lush: 19:54 Wow. What apps did you use?

Ibrahim Kondeh: 19:57 I used Duolingo and um, several other free apps.

Claudia Edelman: 20:01 Ibrahim supplemented the Italian, he was learning on Duolingo with language classes at an adult education center. He eventually received a basic education certificate.

Edie Lush: 20:12 And with your phone you were able to use an SMS service that UNICEF is involved in, is that right?

Ibrahim Kondeh: 20:22 Yes, messenger through Facebook.

Edie Lush: 20:24 And what did you use that for?

Ibrahim Kondeh: 20:26 To ask questions, because, in the camp, the people that were running the camp couldn’t understand me that much cause I couldn’t speak Italian. So when U-Report came and told us about their platform and it told me that the questions will be answered in the language that we prefer. It was like welcoming news because I had so many questions that I wanted to know the answers to, pertaining to my documentation process and how I was living my life in that reception center.

Edie Lush: 20:58 How did it work? You had a Facebook messenger and you just started firing questions off?

Ibrahim Kondeh: 21:03 Yeah.

Edie Lush: 21:04 What were those questions?

Ibrahim Kondeh: 21:05 I sent so many messages, so many messages… on how to go for my document because the camp that I was living, they work so slowly, like, there was nothing moving. So I want you to know if I can do it myself. And then they told me that yes I can do it myself because the camp has to deal with so many other people that are seeking asylum. So then I started moving, going for my ID card, which I did by myself and so many other processes that I did by myself. So that really helped me in going through my documentation process.

Edie Lush: 21:42 Where there lawyers on the other end of your messaging service feeding information to you. Was that what was happening?

Ibrahim Kondeh: 21:48 Yes, they were lawyers that know more about how the asylum process works in Italy.

Edie Lush: 21:53 And how long after you started using the platform? Did you get documents to move on?

Ibrahim Kondeh: 22:02 Within five to six months, I was able to start receiving answers from the questions at the police office, and having appointment dates, or where to go for medical checks and um, to take ID cards.

Claudia Edelman: 22:16 And UNICEF did not just give Ibrahim a lifeline to lawyers, but also helped him get back to school.

Ibrahim Kondeh: 22:23 With the help of a lady that works at UNICEF, she sends me a link one day about this advert she saw that people are giving scholarships to young migrants and refugees that came to Italy as a minor. So I happened to apply and I was called for an interview and also the test. And I got called that I have been accepted. So presently I am doing an International Baccalaureate program, IB diploma for two years, and so I can renew my documents. I can have a student stay permit now instead of a job permit all losing my stay.

Edie Lush: 23:09 Claudia, remember Mohamed Yahya from the last episode talking about how so many migrants were chasing their dreams to Europe? Ibrahim may have left home fearing for his life, but that turned into the dream of building a different life for himself. Now, Ibrahim wants to stay and attend university in Europe, but things are far from certain. A change in government or rules for migrants could be enough to throw Ibrahim long term plans off track.

Ibrahim Kondeh: 23:37 If I was back home, my life would’ve been more stable than here because I was in school. I actually thought I’d imagine I had a great future ahead. Well here, I’ve lost so many years of school and I’m still fighting, although I could say right now on the right track trying to catch up again.

Claudia Edelman: 24:04 That SMS messaging service that Ibrahim used was part of something called U-Report. It was a big help for Ibrahim just when he needed it. Tanya Accone from UNICEF who introduced us to Ibrahim says that was the idea.

Tanya Accone: 24:22 We have a use of U-Report which is called On The Move and it really reaches out to young refugees and migrants who arrive with nothing, in this case in Italy, and it’s around how to help them at their moment of most vulnerability. They don’t know the system, they don’t know what they’re meant to do. They have no network and they’re incredibly vulnerable. They’re under 18, they feel like they cannot go to any official municipal body, or the police, or anywhere, for any help because they’re undocumented. You can imagine if you’re fleeing for your life and or you’ve been through countless situations of being transported from X to Y place, you may have lost or may never have had the right kinds of documentation that you need. So they also are not aware if they’re allowed to get any health services if they’re allowed to go to school if they’re allowed to be anywhere. Do they need to run from the police? Every time they see an official person, they have no idea what their rights are at all typically. And it’s about how can we reach and help those young people at their most vulnerable moment to claim their rights and to get them to be able to access services and to protect them. You know, what does this mean? A simple SMS tool? Can it change your life? And I think Ibrahim would say yes it has.

Edie Lush: 25:45 Not only did U-Report give Ibrahim access to guidance through the thickest of laws and rules covering migrants. This mobile phone message system gave him the opportunity to share and process some of the trauma of his journey and experiences.

Pause: 26:01 [background music]

Ibrahim Kondeh: 26:01 They made a competition for people to give out their views. It can be video, a song, whatever someone wishes to participate with. And so I had to sit down and like reflect on my journey and all the things that I have been through. There was no one that I could talk to most of the time. So I just used to write, just to free myself from that dark past that I had. So I decided to like to write upon it. And so when I shared it with them and they liked it, they said I have won! I won the competition! I was surprised that someone would like them. So that was when I started, I kept on writing.

Claudia Edelman: 26:49 Here at the Global GoalsCast we have been deeply touched by Ibrahim’s, courage, first courage, making his journey and then courage in telling the world about it. And we love his poem. An extract of that poem can be heard in our previous episode, which covers the first part of Ibrahim’s journey.

Pause: 27:08 [background music]

Claudia Edelman: 27:08 Edie, this is a really touching moment for both of us, I think. A boy whose voice has never been heard, number 453, and he has this beautiful moment when he realizes that he has something to say, his story is important. His poem has been selected. I think that that’s such an incredible sense of, all of a sudden being visible.

Edie Lush: 27:43 Which is what we’re trying to do here on the Global GoalsCast. I actually felt incredibly touched that he chose to share his story with us when I still don’t think he’s ever told it to his mother and I think his mother has now listened to this podcast, so she’s also hearing some of it for the first time.

Claudia Edelman: 28:00 Wow. I actually have to admit, I would love to know if we can reach the mother of Ibrahim and let her listen to this, but hey, she has a blood pressure, right? Like I don’t know. I don’t want to think. I won’t. I won’t push that one.

Edie Lush: 28:16 Hang on. Stop press. We’ve just received a message from Ibrahim saying that his mom hasn’t yet listened to the podcast, but his brother has and he is going to play the podcast to his mom because she can’t actually use the internet yet. So…

Claudia Edelman: 28:30 Oh, that’s so amazing!

Edie Lush: 28:30 I feel like we’re connecting the dots. I feel like we’re gonna show Ibrahim’s mom what an amazing person he is. She probably already knows that though.

Claudia Edelman: 28:44 The most important part that I have realized through this journey of Ibrahim and Daniel, first of all, is that we’re all human. At the end of the day, having lost your best friend on a journey where you’re like trying to get something and all of a sudden you’re sitting down on the edge of a boat on your own, it’s such a human story. I can relate to that so dramatically, but at the same time, it stroke me how do you know like UNICEF and people like Chris Fabian inventing U-Report, you know like someone we know has been able to save someone’s life like Ibrahim. That’s amazing! And how many other technology pieces can we add to this equation to make them touch the life of someone?

Edie Lush: 29:28 Actually, I think it was your idea to have this whole season be called technology and transformation, Claudia, so well done! Because I actually think that this story is exactly that. Ibrahim was pretty much doing everything he could. This is a kid with grit, with resilience, with real courage and actually a lot of bravery and a little bit of bravado possibly to make him get across Africa, but it was a really tough grind until he gets that mobile phone. And that mobile phone was able to transfer that grit and resilience and that human intelligence into stuff that actually changed his life. Helping him get a health card, helping him find out about scholarships to an incredible school in Italy and helping him now go back to school when he had to flee all those years ago. It is incredible. It is a story of our times. That’s what I really love about the story of Ibrahim.

Claudia Edelman: 30:27 But overall like the transformation of technology. I can see it now out working on, for example, all their spaces just like not life-threatening, but also access to Latinas. Edie, Latinas have a huge issue with that technology being a friend or a frenemy when it comes to having access to capital. So Latinos create six times faster than any other group in America, small businesses. And so they start a little kitchen, they start a little business here, but they don’t scale out for more than two or three employees. And that is because we don’t have access to capital, we don’t have a credit history, we don’t have financial literacy. All of those issues can be solved by technology. So Ibrahim’s life and the Latina life who wants to scale up and none of us want to be that entrepreneur. You know, like becoming an employer, having 100 employees is all through technology. I think that in the next decade of action that we’re going to starting 2020, I think that technology has to be the center of everything we’re doing so that we can really achieve the Global Goals.

Edie Lush: 31:34 And I’m so inspired by actually listening to the stories from a lot of our partners from the World Food Programme, from UNICEF, from UNDP of how they’ve all started their own innovation centers and startups almost for entrepreneurs and they are putting technology in the hands of those people who need it but also who can transform their own lives.

Claudia Edelman: 31:55 The one thing that pisses me off dramatically is that we did an episode on migration at the time of the launch of the Global Compact for Migration and that was 2000 what was it? 17! And nevertheless, the conversation was the same we have to humanize the stories of the people. Migration is positive, ancient, and unstoppable. We need to understand migration as opposed to fear it. And here we are, Edie, two years after, one Brexit about to happen, the break of Europe through migration. You know like countries and countries divided by fear, migration being the biggest enemy and the elephant in the room. And yet we still haven’t made a lot of progress. It seems to be stagnant, if not more. I think that we should get every one of our listeners to do something. Think about someone that they know on a paid tribute to a migrant be someone you know in your close family or someone else. The way that we’re trying to do it here because I think that if we’re going to ever break the cycle, we have to do this together and if humanizing migration is the story, then we have to all be part of the solution.

Edie Lush: 33:05 By encouraging our listeners to do that, we can show how the power of technology and social media can break barriers. Tanya Accone at UNICEF has also told us that there are plans to expand this U-Report. 10 agencies across five countries are now moving to launch a version as part of the response to the upheavals in Venezuela. And that’s a great segue to this episode’s facts and actions from Mathias Devi. He’s using innovation specialist at UNICEF’s Office of Innovation. Mathias manages the Global U-Reports platform that has had such a positive impact for Ibrahim

Mathias Devi: 33:44 Fact number one, refugees are a wildly diverse group. Even those coming from the same country. I think this is often forgotten or people are surprised when you mentioned that you’ve sat down and spoke to a doctor, an Instagram influencer, and a member of an indigenous people on the same day. So the word refugee quickly refers to a stereotype, negative stereotype. And I think this is a good fact to keep in mind when speaking about refugees and migration issues. The second fact, knowing that Ibrahim has shared his story on this podcast, is that his story is just one in many and just like Ibrahim, the many children like him want to go to school. This is in fact repeatedly the single most important thing that young people raise when we speak with them through our youth engagement platform – U report. But more than 30 million children are displaced around the world. Who commonly lose between one to four years of school. And that’s a fact. Thirdly, trust is key. This may be more of a perceived effect than a hard fact, but I have experienced over and over again in this work. The trust is so important. Refugees are rarely looking for luxury, but for life, they can rely on, stable access to school, access to reliable services, trustworthy information about their situation. This is exactly what U-Report On the Move is trying to deliver. Reliable information about your situation and the place you’re in, advice in your legal status, referrals to accessible services and so on.

Pause: 35:11 [background music]

Mathias Devi: 35:13 So the first action you can take personally is to remember what a refugee is and what a refugee is not. Retire that stereotypical review of refugees and speak about these issues in the constructive solution-oriented way around the dinner table and in your daily interactions with people. Secondly, support youth to speak up and hear them. Whatever you’re working on, whatever you’re designing, whatever you’re promoting. Remember that 1.8 billion people in your potential audience are children and youth and that 90% of these live in developing countries. This group has lots to say and listening can both improve your work and their lives massively. Lastly, looping these points back into U-Report. I’d like to say that U-Report as a tool for all youth to raise their voices, battle stereotypes, connecting youth to services on a global scale. We’re currently operating in 65 countries with more than 8.5 million users growing by a quarter million users every month. The key to providing ever greater services and reaching more youth is partnerships. We currently have more than 350 partners worldwide, but if you are listening to this and think your company, agency, NGO, the local youth group has something to offer and want to get involved either at a country-specific level or at global level, please don’t hesitate to reach out.

Edie Lush: 36:37 Thanks to Mathias Devi for those facts and actions and thanks to Ibrahim for sharing his story.

Pause: 36:41 [background music]

Claudia Edelman: 36:45 Thanks for listening. Please like us. Subscribe via iTunes or whatever you get your podcasts, and follow us on social media @GlobalGoalsCast. See you next time. Bye-bye.

Edie Lush: 36:56 Adios.

Presenter: 37:01 Global GoalsCast was hosted by Edie Lush and Claudia Romo Edelman. We are editorial gurued by Mike Oreskes, editing and sound production by Simon James. Our operations director is Michelle Cooprider and our interns Tina Pastore and Brittney Segura. Music, in this episode, was courtesy of Universal Production Music, original music by Neil Hale, Angelica Garcia, Simon James, Kaity Crone, and Andrew Phillips. This episode is brought to you by Mastercard, creating scalable solutions for sustainable and inclusive economic growth. Thanks. Also, CBS News Digital and Harman, the official sound of Global GoalsCast.