Creativity is about bravery, commitment, and finding the best way to reach consumers. The UN World Food Programme is also about bravery, commitment, and finding the best way to reach the starving. Their workplace is not Soho or Manhattan—it’s Yemen, Syria and Somalia. This SAWA seminar is about how these two worlds interact using creativity to solve Sustainable Development Goal – Zero Hunger. See the launch of Global Cinema ad “Feed our Future” and hear the creative inspiration behind the work. The seminar will also discuss the “Share The Meal” app—a way for delegates to actively participate. A glass of rosé is part of the Cannes experience, but by giving just a sip away, you can help move the world closer to achieving this goal. Supported by: Cannes Lions, UN WFP, Dolby, Barco, Unique, NCM, Knowit, Finch

Featured guests

Sir John Hegarty

Sir John Hegarty has been central to the global advertising scene over six decades. He was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has offices 7 offices around the world. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written 2 books, ‘Hegarty on Advertising – Turning Intelligence into Magic’ and ‘Hegarty on Creativity – there are no rules’. In 2014 John helped set up The Garage Soho, an early stage investor company that believes in building brands, not just businesses.

Terry Savage

Terry Savage is Chairman of Cannes Lions, the world’s leading celebration of creativity in communications. Prior to his appointment in 2003 as CEO of Cannes Lions, Terry Savage, an Australian national, was Executive Chairman of the global cinema advertising company Val Morgan, in Australia. Under his leadership, Val Morgan expanded from Australia into New Zealand, USA, South America, Middle East and Asia. During this time he was also President of the International advertising trade body SAWA (Screen Advertising World Association). Terry was the Australian representative for Cannes Lions for 15 years and during this period, promoted Australian creativity at the international event.

Corinne Woods

Corinne Woods is the Chief Marketing Officer at the United Nations World Food Programme. Previously, Corinne spearheaded the global launch of the Sustainable Development Goals at the UN having led the campaign which crowd-sourced the Goals from more than 10 million people in 194 countries. Over 25 years, Corinne has led high-profile advocacy and communications initiatives including the now infamous UNICEF collaboration with FC Barcelona and the Say Yes campaign with Nelson Mandela.

H.R.H. Princess Sarah Zeid of Jordan

H.R.H. Princess Sarah Zeid of Jordan is an advocate for women’s, newborn, child and adolescent health and wellbeing in humanitarian and fragile settings. A champion for maternal child health and nutrition, she has supported the World Food Programme’s efforts to provide good nutrition to children in their first 1,000 days, from conception to two years of age, a window of opportunity that can determine a child’s destiny. Princess Sarah founded and led Every Woman Every Child Everywhere, an unprecedented global movement that has mobilized international and national action from governments, the private sector and civil society to address the major health challenges facing women, children and adolescents around the world. She holds a BA in International Relations from the University of St. Thomas in Houston, Texas, and an MSc in Development Studies from the School of Oriental and African Studies, University of London.

Special Thanks to:

Additional Resources

Share The Meal App

ShareTheMeal is an initiative of the United Nations World Food Programme (WFP). WFP is the world’s largest humanitarian agency fighting hunger. Each year, WFP reaches 80 million people with food assistance in around 80 countries. WFP is 100% voluntarily funded, so every donation counts. WFP’s administrative costs are among the lowest in the non-profit sector – with 90% of donations going directly to WFP operations that are building a world with zero hunger.